Jagrat Tyagi
Marketing Manager
Summary
Insightful marketing professional with experience devising and implementing ATL|BTL & Digital marketing campaigns especially with knack of building trust. Built deep understanding of target audience and competitors to develop effective marketing messaging. Early adopter of latest industry trends and strategies, resulting in consistently fresh and creative ideas.
Overview
5
5
years of professional experience
2
2
Language
Work History
Marketing Manager
ZEE MEDIA
Noida
04.2022 - Current
- Leading the global brand management mantle for WION & ZEE BUSINESS
- Handling a cumulative marketing budget worth Rs.10Cr
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Driving the brand strategy, executing 360-degree campaigns and aiding business objectives
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Contributing to revenue above KRAs
Marketing Manager
TIMES NETWORK
Noida
07.2021 - 04.2022
- Created brand messaging, collateral materials, customer events, promotional strategies, and product commercialization for TIMES NOW and TIMES NOW NAVBHARAT
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs worth Rs. 29Cr.
- Experienced in GTM strategy to research-based Brand development
- Used data analytics to track lead generation campaigns and improve quality.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Assistant Marketing Manager
TIMES NETWORK
Mumbai
04.2019 - 07.2021
- Planned marketing initiatives and leveraged referral networks to promote business development for TIMES NOW and MIRROR NOW
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Oversaw and adhered to communications department budget.
- Improved and boosted brand image by implementing focused marketing campaigns and engaging in professional networking to support outreach.
- Devised and deployed online marketing plans with effective SEO, social media, and viral video campaign strategies.
Management Trainee
TIMES NETWORK
Mumbai
04.2018 - 04.2019
- Assisted established management staff with operational oversight, business development, and process improvement strategies.
- Established open and professional relationships with team members which facilitated communication, quickly resolving issues, and conflicts.
- Used market and digital reports to analyze viewership and traffic for digital mediums to device campaigns.
Education
MBA - General Business
Bennett University
Greater Noida 08.2016 - 03.2018
BBA - Business Administration
Manav Bharti University
Solan 04.2013 - 04.2016
Skills
Market Positioning
Budgeting and Allocation
PeopleSoft
Public and Media Relations
Brand development
Marketing and advertising
MS Office
Facebook Advertising
Google Analytics
CleverTap/Web Engage
Youtube Advertising
LinkedIn Advertising
Organization and Time Management
Strategic planning
Accomplishments
- Received “Leader 2.0” for exceptional leadership and direction under pressure in 2021 for work done as Marketing Manager at TIMES NETWORK by ''Ad Gully''.
Timeline
Marketing Manager
ZEE MEDIA
04.2022 - Current
Marketing Manager
TIMES NETWORK
07.2021 - 04.2022
Assistant Marketing Manager
TIMES NETWORK
04.2019 - 07.2021
Management Trainee
TIMES NETWORK
04.2018 - 04.2019
MBA - General Business
Bennett University
08.2016 - 03.2018
BBA - Business Administration
Manav Bharti University
04.2013 - 04.2016