Strategic Business Finance Executive with expertise in enhancing eCommerce revenue through financial analysis and reporting. Improved reconciliation accuracy and streamlined processes while managing P&L and ensuring compliance. Leveraged QuickBooks and Power BI to deliver actionable insights and drive cross-functional collaboration.
Overview
2
2
years of professional experience
5
5
Certifications
Work History
Business Finance Executive – E-Commerce Division
Kerala Ayurveda Ltd
Bengaluru
07.2025 - Current
Managed end-to-end financial operations of the E-Commerce division, including invoicing, revenue tracking, and expense management.
Prepared and analyzed monthly Profit and Loss (P&L) statements for strategic decision-making.
Generated financial reports and dashboards to enhance monitoring of sales performance and profitability.
Supported a 10% increase in eCommerce revenue through enhanced financial tracking and reporting.
Improved monthly reconciliation accuracy by 15% through process optimization in Tally and QuickBooks.
Reduced invoice processing time by 20% using workflow automation.
Ensured accurate accounting entries and reconciliations across online platforms.
Coordinated vendor payments with logistics and marketing teams to ensure accurate cost allocation.
Negotiated vendor contracts to achieve cost reductions.
Maintained compliance with GST, and other financial regulations related to eCommerce.
Conducted DCF valuation and ratio analysis for Accent Microcell Ltd., informing investment decisions and enhancing understanding of intrinsic value.
Identified key financial and operational KPIs for MSMEs, developing Power BI dashboards that provided real-time insights for strategic decision-making.
Analyzed financial processes (R2R, P2P, H2R) and recommended digital transformation initiatives that aimed to streamline operations for MSMEs.
Collaborated with cross-functional teams to align financial insights with business goals.
Education
MBA - Finance
Christ Deemed To Be University
Bengaluru
05-2025
B.Sc (Hons) - Biotechnology
Graphic Era Deemed To Be University
Dehrandun
04-2023
PUC - PCB
Lord Mahavira Academy
Saharanpur
04-2020
SSLC -
Lord Mahavira Academy
Saharanpur
04-2018
MBA - Finance
Christ University
Bangalore
Skills
Technical and analytical skills
Financial analysis: P&L, ratio analysis, DCF, variance analysis, forecasting
Tools: Power BI, Excel, QuickBooks, Tally ERP
Data visualization: dashboarding, trend analysis, KPI tracking
Reporting: budgeting, MIS reports, performance dashboards