Jai Misra
Copywriter
Ghaziabad
Summary
Experienced copywriter with a demonstrated ability to create impactful marketing materials for diverse markets. Proficient in communication strategies, employer branding, social media campaigns, DEI, and POSH communications. Successfully executed projects for esteemed clients, customizing content to align with brand objectives. Enthusiastic about leveraging expertise to craft compelling narratives and enhance market presence.
Overview
4
4
years of professional experience
Work History
Senior Copywriter
HP India
02.2024 - Current
- Developing communication plans for marketing materials in Greater Asia and Latin America markets
- Creating marketing content like EDMs, case studies, social media posts, ads, videos, and other promotional materials
Copywriter
Buffalo Soldiers Digital
12.2022 - 02.2024
- Oversaw retainer clients, including Parker Pens, Udaan, Tim Hortons, Tech Mahindra, SG Sports, and Global Chess League, and contributed to projects for various brands.
- Led content creation initiatives for organizations such as DSCI and UNICEF.
- Specialized in employer branding, personal branding, diversity, equity, and inclusion (DEI), prevention of sexual harassment (POSH), social media campaigns, and television commercial (TVC) development.
Junior Copywriter
BornHi Digital
05.2022 - 12.2022
- Started copywriting with Zigly, a pet care brand.
- Handled clients such as Fujifilm, Instax by Fujifilm, Canara HSBC, Greenpeace Foundation, London School of Business & Finance, Nike CAMP, and India Shelter Finance.
- Played a role in securing successful pitches for Mintgenie Inc and London School of Business & Finance.
Branding Associate
Planetspark
05.2021 - 05.2022
- Managed Planetspark’s social media presence on LinkedIn, Instagram, Facebook, and Twitter for four regions.
- Led the ideation, design, and execution of all social media communications.
- Amplified Planetspark’s rebranding efforts in late 2022 and enhanced internal employer branding strategies.
Education
Bachelor in Commerce - Advertising
Dyal Singh College, Delhi University
Delhi, India 01.2018 - 01.2021
Sr. Secondary - CBSE
Delhi Public School Ghaziabad
01.2017 - 01.2018
Skills
Short-form copywriting
Long-form copywriting
Content writing
Campaigns
Social media
Display advertising
Content creation
Personal branding
Internal communications
Employer branding
Hobbies
Chess
Sports
Stock markets
Musical instruments
Timeline
Senior Copywriter
HP India
02.2024 - Current
Copywriter
Buffalo Soldiers Digital
12.2022 - 02.2024
Junior Copywriter
BornHi Digital
05.2022 - 12.2022
Branding Associate
Planetspark
05.2021 - 05.2022
Bachelor in Commerce - Advertising
Dyal Singh College, Delhi University
01.2018 - 01.2021
Sr. Secondary - CBSE
Delhi Public School Ghaziabad
01.2017 - 01.2018