I am a Data Scientist with 2 years of experience, specializing in statistical tools, problem-solving, data mining processes, and predictive modeling of large datasets. Skilled in the design, implementation, and use of cloud-based data warehousing systems for building Machine Learning Models and fetching relevant data. Experienced in developing technical documentation, and providing data insight and impact to drive strategic decision-making.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Analyst - Data Science
Merkle , a dentsu company
Bengaluru
06.2022 - Current
Utilized lookalike models based on boosting and bagging(Random Forest and Gradient Boosting Machine) algorithms to create high-propensity audiences. Models trained on first-party sales data were able to identify IDs in the USA that have characteristics in common with previous clients.
In comparison to a random addressable audience, generated audiences accounted for up to 5times the conversions and were up to 16 times more likely to convert.
Received Make It Real award from Dentsu for helping Energy Client map a path forward to informed product development, market entry and marketing focus at the intersection of data science, storytelling and analytical creativity
Identified, comprehended, and targeted new consumers by doing in-depth exploratory data analysis (EDA) on first-party data to extract insights and customer profiles from first-party sales data combined with market-level consumer data.
Initiated talks with stakeholders to better understand their needs and provide solutions/suggestions. and lessen risks.
Collaborated on projects using Pyspark, Snowflake, DataBricks, and other additional tools.
Employed Gen AI tools to analyze and interpret large volumes of data in Excel, facilitating accurate forecasting and improved business outcomes for clients.
Consultant (intern)
Merkle , a Dentsu Company
Bengaluru
01.2022 - 06.2022
Estimate the cost of new product in Inventory - E-commerce Client.
Developed a regression model to estimate the cost of new products in the inventory based on current product pricing.
Used Machine learning Technology on Python, read the received data from the client and pre-processed it, conducted exploratory data analysis, and built a linear regression model.
Default of Credit Card Clients - Credit Card Company
Developed a Classification model to provide predictive analysis on default of credit card clients, through ML on Python; Performed Univariate and Bi-variate analysis and built logistics regression, random forest, and decision tree models.
Model Selection was based on Recall Value and AUC Score
Education
B.Tech - Mechanical Engineering
Manipal Institute of Technology
Manipal
08-2022
Skills
Leadership
Problem-Solving
Communication
Machine Learning
Statistical Analysis
Big Data Analysis
SQL
Pyspark
Python
Gen AI
Certification
Advanced SQL training, UGAM a MERKLE company, iskillbox, Sep 2022
Minor Specialization in Supply chain Management, Rutgers University, Coursera, Jun 2021
FULL STACK MACHINE LEARNING, JIGSAW ACADEMY, Aug 2020
Data Analysis and Visualization , Manipal Prolearn, Jan 2020
Leadership Experience
Event Head, BizzMaestro- TechTatva, Manipal Institute of Technology, Headed and designed an online trading competition with over 400 participants, led a team of 20 and worked with multiple departments, Oct 2020
Management Committee Member, IE Mechanical Students Chapter, Manipal Institute of Technology: Worked with a team of 12 members and successfully organized an Auto-Cad workshop for over 150 students, Aug 2019 – Jul 2020
Organizer, Fuel RC – TechTatva, Manipal Institute of Technology, Worked with a teamof5 and led a teamof40 to Conduct Inter College RC racing Competition, built racing tracks, and oversaw logistics, Oct 2019
Timeline
Analyst - Data Science
Merkle , a dentsu company
06.2022 - Current
Consultant (intern)
Merkle , a Dentsu Company
01.2022 - 06.2022
B.Tech - Mechanical Engineering
Manipal Institute of Technology
Advanced SQL training, UGAM a MERKLE company, iskillbox, Sep 2022
Minor Specialization in Supply chain Management, Rutgers University, Coursera, Jun 2021
FULL STACK MACHINE LEARNING, JIGSAW ACADEMY, Aug 2020
Data Analysis and Visualization , Manipal Prolearn, Jan 2020
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