JAI SHARMA
Gurugram
Summary
Accomplished digital marketing leader with a decade of experience architecting high-impact strategies and delivering business-critical outcomes for some of India’s most prominent brands. Adept at orchestrating integrated media initiatives across branding and performance channels, with deep expertise in leveraging data, technology, and cross-platform innovation to drive measurable growth. Recognized for cultivating high-performing teams, forging strategic client partnerships, and delivering award-winning campaigns that accelerate market presence, and ROI. A decisive and forward-looking strategist with a sharp understanding of evolving consumer behavior, platform dynamics, and the intersection of media and commerce in today’s digital-first economy.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Group Head
DentsuX
Gurugram
08.2022 - Current
- Leading an integrated digital strategy and execution for brands like Dabur, Suzuki, and Kotak, delivering measurable business impact.
- Delivered award-winning campaigns, improving brand equity, and online presence across key digital touchpoints.
- Manage and mentor a performance-driven team, fostering internal growth and upskilling initiatives.
- Drive alignment between digital investments and business KPIs through data-led insights and campaign optimization.
- Cultivate strong client relationships, and lead strategic presentations to maintain trust and transparency.
Associate Director- Media
Hashtag Orange
Gurugram
04.2022 - 08.2022
- Developed full-funnel media strategies to drive ROI and scale brand visibility.
- Delivered strong campaign results through a smart channel mix and performance optimization.
- Managed team workflows, driving campaign execution across Google, Meta, and programmatic platforms.
- Built and maintained relationships with key clients and partners to ensure smooth delivery and account growth.
- Leveraged industry trends to create media solutions aligned with client objectives.
Group Head- Digital
Starcom
Mumbai
04.2021 - 04.2022
- Led digital media planning and buying for Jeep India with focus on awareness, consideration, and retail lead generation.
- Reduced cost per test drive lead by 10% despite intense competition, by optimizing targeting and messaging strategies.
- Managed end-to-end campaign execution and client servicing across Google, Facebook, and programmatic ecosystems.
- Collaborated closely with Jeep’s brand team to align digital strategy with offline sales priorities.
- Regularly analyzed seasonal and competitive trends to shape responsive media plans.
Account Manager
TradeTracker
Gurugram
01.2020 - 03.2021
- Handled business across the BFSI, real estate, travel, and gaming sectors, using publisher and branding models.
- Managed the full campaign lifecycle: media buying, optimization, and publisher coordination for awareness and performance campaigns.
- Delivered high-efficiency campaigns using top tracking tools for transparency, and data reporting.
- Built lasting relationships with clients, contributing to repeat business and brand growth.
Manager - Performance
3.14 Digital (Collegedunia)
Gurugram
02.2017 - 12.2019
- Led the planning and execution of media campaigns across digital channels, with a focus on ROI and client satisfaction.
- Handled large performance accounts for brands like Amex, Axis Bank, Dream11, and Honda.
- Administered multiple databases to enhance ROI for brands across market.
- Executed branding and performance campaigns across multiple pricing models (CPM, CPC, CPL, CPS, CPA).
- Streamlined media buying for diverse inventory sources, including banners, emailers, and mobile apps.
Performance Delivery Executive
Pointific Digital Pvt. Ltd
Gurugram
07.2015 - 01.2017
- Managed affiliate marketing campaigns with performance targets in BFSI, travel, and gaming verticals.
- Built and nurtured publisher relationships while optimizing campaigns across email and web channels.
- Delivered CPL-focused campaigns in alignment with client KPIs and industry trends.
Education
PGDM - International Business
All India Management Association
Diploma - Photography
Bhartiya Vidya Bhawan
Bachelors - Commerce
University of Delhi
Senior Secondary -
CBSE
DelhiSkills
- Media planning
- Media buying
- Client relations
- Business development
- Team leadership
- Strategic brand development
Accomplishments
- Dentsu Rise Award for exceptional business growth
- Starcom All Star iAppreciate Award for accelerating the brand goal
Languages
Hindi
First Language
English
Proficient (C2)
C2
Certification
- Meta Certified Media Planning Professional
- Meta Certified Media Buying Professional
- Google Skillshop- Video: Professional or Strategist
- Google Skillshop- Search: Professional or Strategist
- Google Skillshop- AI Powered Performance Ads
Timeline
Group Head
DentsuX
08.2022 - Current
Associate Director- Media
Hashtag Orange
04.2022 - 08.2022
Group Head- Digital
Starcom
04.2021 - 04.2022
Account Manager
TradeTracker
01.2020 - 03.2021
Manager - Performance
3.14 Digital (Collegedunia)
02.2017 - 12.2019
Performance Delivery Executive
Pointific Digital Pvt. Ltd
07.2015 - 01.2017
PGDM - International Business
All India Management Association
Diploma - Photography
Bhartiya Vidya Bhawan
Bachelors - Commerce
University of Delhi
Senior Secondary -
CBSE
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