Jaideep Matkar

With over 33 years of experience in crafting strategies and contributing towards enhancing business volumes and growth, achieving profitability norms in multiple industry verticals across various geographies including domestic, ASEAN, Middle East, SAARC, and Africa. Recognized as a growth driver, eliciting loyalty in volatile situations and orchestrating attractive outcomes for stakeholders. Expertise lies in tackling insurmountable growth and profit challenges through strategic planning, evaluating market entry, and focusing on high ROI account development. Specialize in turning around businesses by identifying and capturing new opportunities, positioning companies for the next level of growth or potential sales. Keen planner with a proven track record of successfully identifying and capturing business opportunities, positioning companies for success. Exceptional motivator and strategist who addresses business issues head-on, strengthens productivity, and accelerates profit at challenged operations. Consistently boosts team motivation and customer satisfaction. Strives to achieve aggressive profit goals while effectively managing a network of stakeholders.

• National Retail Head Initiatives:Launched key programs such as Champions Zone, Experience Zone, Tata Guru Day, and Gurukshetra to boost retailer and mechanic engagement.
  Executed loyalty programs like Get Set Fly (foreign trips), Fit to Fly (domestic trips), and direct credit of loyalty points via CRM.
  Introduced Parts Express, Retailer Migration (Silver+), STAR Retailer of the Month, and e-Dukaan digital platform for TGP.
  Conducted district-level meets, Parts Melas, Chai Pe Charcha, and WhatsApp groups to enhance communication and feedback.

• Regional Manager, North (2011-2013):Grew business by 27% with a team of 12 Area Managers and appointed 6 new distributors for the SLCV range.
  Controlled territory infringement and organized Mega Mechanic Meets and Annual Retailer Conferences.
  
• Regional Manager, East (2008-2011):Delivered 35% annual growth, expanding revenue from INR 100 cr to INR 250 cr.
  Appointed 5 new distributors, led anti-counterfeit initiatives, and drove region-wide loyalty and training programs.
  
• PAN India Business Head (2006-2008):Managed a business worth INR 350 cr, handled pricing for 25,000 parts, and introduced retailer and mechanic loyalty programs.
  Conducted promotional campaigns, including POP and customer meets.
  
• Western Region Manager (2003-2006):Achieved 26% growth, exceeding sales targets with INR 145 cr against INR 140 cr.
  Developed state-wise fast-moving spares plans and optimized warehouse positioning.

• At Tata Engineering:
• Achieved sales of INR 14.95 Cr, surpassing the target of INR 13.50 Cr (1997-2002).
• Managed operations across MP, overseeing 4 dealers, 2 distributors, 4 Authorized Service Stations, and STU.
• Generated INR 60 Cr in business revenue and established 2 distributors to penetrate remote markets.
• Expanded the retail network by associating 150 retailers with each distributor.
• Introduced timely schemes, launches, and focus product initiatives like SMART for deeper market penetration.
• Implemented promotional activities via Mobile Van and framed policies benefiting TML and channel partners.

• At Bhopal Motors Ltd:
• Managed workshop operations and established strong customer and government contacts.
• Boosted labor earnings through consistent customer engagement and government outreach.
• Introduced schemes to attract car owners, redirecting business from roadside garages.
• Generated INR 1 Cr in revenue and increased workshop profitability from 12% to 25%.

• Conducted field mechanic training - on spot trainings/ One day Training in Plants
• BS6 trainings to Mechanics and Retailers at Tata Plant
• Trainings to Distributor Sales Team

• Conducted seminars for Retailers, Mechanics and Fleet owners for Tata Genuine spares
• Organised Distributors Conference within India & abroad (Colombo, Bangkok, Istanbul, Bhutan, Bali, Beijing, Prague, Pune, Capetown and Ireland)
• Annual Retailer conferences
• Regional Relationship Managers conference

With over 25 plus years of professional experience, I have embraced creative writing and anchoring as hobbies that bring immense joy and fulfillment. My passion for storytelling allows me to craft compelling narratives through creative writing, where I transform ideas into impactful pieces. Anchoring, on the other hand, lets me connect with audiences through confident communication and engaging event hosting. These hobbies reflect my versatility and enable me to interact with diverse groups meaningfully. Exploring these interests has not only enriched my personal growth but also allowed me to discover new dimensions of creativity and self-expression.