Jaideep Reddy
Hyderabad
Summary
Dynamic Senior Manager with a proven track record at Pepper Content, driving revenue growth through strategic email marketing and B2B sales. Expert in CRM management and digital advertising, I excel in building agency relations and delivering measurable results, consistently achieving high client retention and engagement across diverse industries.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Senior Manager - Sales
Pepper Content
Mumbai
04.2025 - Current
- Lead sales for large enterprise brands, helping them achieve their full-funnel content marketing goals through scalable, tech-enabled solutions
- Own key content formats such as emailers/newsletters, SEO, videos, social creatives, website content, and product pages - driving business outcomes across awareness, engagement, and conversion stages
- Drive revenue through high-performing email marketing campaigns, positioning newsletters and lifecycle communication as a core lever for client growth and retention
- Act as a strategic advisor to CMOs, content heads, and growth teams, aligning content strategy with business objectives and leading the end-to-end consultative sales cycle
- Built and nurtured a strong network of vetted creators - from writers and designers to video editors and voice artists - across industries, languages, and formats
- Bridge the gap between creators and clients, translating briefs into actionable deliverables while maintaining quality, speed, and brand alignment
- Thrive in distributed, digitally-driven sales environments, using tools like HubSpot, Salesforce, Outreach, and LinkedIn Sales Navigator to manage pipeline, outreach, and deal velocity
- Collaborate cross-functionally with marketing, product, customer success, finance, and creative supply teams to deliver frictionless campaign execution
- Win and grow high-value accounts across verticals including fashion, fintech, e-commerce, B2C brands, and digital-first companies
Account Executive - Revenue Outbound Sales
Pepper Content
Mumbai
03.2024 - 03.2025
- Spearheaded the sales of comprehensive content services, including SEO blogs/articles, language translation and transcreation (vernacular and international), voice-over, video production, webinars, newsletters, whitepapers, e-books, social media creatives, website design, infographics, product descriptions, and more.
- Managed large enterprise accounts, primarily in the BFSI sector, supporting leading brands in overcoming content marketing challenges and achieving their goals.
- Successfully closed multiple video production deals across diverse formats, including podcasts, pieces to camera, short-form and long-form videos, stock footage, animations, and 2D/3D content.
- Collaborated with top BFSI brands such as HSBC Bank, HDFC Life, Tata AIA, DSP Mutual Funds, Sharekhan, PhonePe, Zuari Finserv driving impactful content marketing initiatives.
- Proficient in leveraging sales and CRM tools like Outreach, Salesforce, and HubSpot to optimize business development efforts and client management.
Senior Agency Partner
ShareChat
Mumbai
05.2023 - 01.2024
- Drove revenue growth across diverse large enterprise accounts, managing end-to-end digital ad sales cycles in collaboration with media agencies and brand advertisers
- Executed high-performing campaigns using media plans across CPM, CPC, CPS, CPV, CPCV, CPD formats, and content-led integrations such as Hashtag Challenges and Influencer Activations, resulting in avg. 25-30% lift in engagement
- Strategically mapped client KPIs to ShareChat's ad solutions, driving measurable brand outcomes - including improved ROI, 20-40% higher CTRs, and increased retention across priority accounts
- Onboarded and activated 15+ marquee clients including Tata Intra, Tata Yodha, Capri Global, Spotify, Amazon Prime Video, Mahindra & Mahindra, and Itel within the first 2 quarters, contributing over 40% of regional revenue
- Built and maintained a pipeline of 30+ active accounts across BFSI, auto, and entertainment sectors, achieving consistent monthly deal closures and account renewals
- Collaborated with internal teams to ensure timely creative execution, campaign optimization, and post-campaign performance reviews - contributing to a 3x increase in repeat business from key advertisers
- Played a key role in evangelizing ShareChat's vernacular and creator-driven media offerings, driving platform adoption and positioning ShareChat as a strategic alternative to mainstream ad platforms in regional markets
Enterprise Account Executive
Pepper Content
Mumbai
11.2021 - 05.2023
- Sold end-to-end content marketing services across formats with a strong focus on high-performing emailers and newsletters, alongside SEO blogs, multilingual content, videos, voiceovers, social creatives, infographics, ebooks, and website design
- Closed recurring deals for email campaigns and lifecycle content, helping brands consistently engage their audiences, boost retention, and drive conversion through strategic email marketing, a key revenue stream across sectors
- Led outbound sales and revenue generation for mid-market and large enterprise accounts, working across industries including fashion, fintech, FMCG, automotive, healthcare, SaaS, and D2C
- Built a strong, qualified sales pipeline through cold outreach, email sequences, and personalized demos, managing full-funnel sales cycles with marketing heads, content leads, and C-suite executives
- Ran product walkthroughs and content platform demos to align campaign goals with scalable solutions, especially around newsletter-driven lead nurturing and creator-driven audience engagement
- Fluent with CRM and outbound tools such as Salesforce, HubSpot, Zoho, Outreach, Outplay, LinkedIn Sales Navigator, and Lusha, optimizing outreach and tracking engagement in modern, distributed sales settings
- Worked closely with cross-functional teams including marketing, supply, product, and operations to ensure timely and seamless execution of multiformat content campaigns
- Introduced several mid and large enterprise clients into the company's pipeline and long-term portfolio, consistently contributing to business growth
Senior Executive - Business Development
Zycus
Mumbai
02.2021 - 10.2021
- Responsible for BD, revenue generation, managing mid & large enterprise accounts, maintaining salesforce hygiene, prospecting via sales navigator, lusha, zoom info, bambora lists in APAC Region.
- Built a qualified pipeline and had set up activities and converted several accounts to final evaluation within a short period of time.
- Generated regular opportunities on accounts valued over $300m to above $5B revenue organizations in the ANZ Federal Market.
- Personalized content based on clients requirements and conducted product demonstration and presentations to add significant value to each account.
- Built a weekly and monthly report on accounts in different stages such as opened, identified, qualified, lost, closed, projections etc.
- Worked in alignment with different teams and plan the account penetration strategy based on current market trends, past performance, identifying future opportunities through data analytics.
Business Development Executive
Eurasiayan Business Concepts
Bengaluru
07.2016 - 06.2018
- Responsible for corporate sales, business development, marketing and delegate acquisition targeting the largest corporations of Middle East, Southern Africa, ASEAN
- Research and identify new markets to create and host conferences on various divisions such as Supply Chain & Logistics, Health Safety & Environment, Plant Maintenance & Reliability across different regions
- Churned concepts that activated creativity and helped in facilitating meetings between the solution providers and the decision makers
- Developed business through marketing campaigns, cold calling, one to one meetings.
- Travelled to different parts of Middle East, Africa, India as part of my work which helped me to understand different markets and their business cultures
- Worked closely with solution providers and delegates to understand their expectations and accordingly deliver as per their needs
Education
Master of Business Administration - MBA - Marketing
Welingkar Institute of Management
Mumbai04-2020
Bachelor of Business Management - Marketing
Center For Management Studies, Jain University
05-2016
Skills
- Content Marketing Platform (CMP)
- Agency Relations
- Strategic Negotiations
- Digital advertising
- CRM management
- Email marketing
- B2B sales
- Revenue generation
- Social media marketing
Certification
- Advertising on Facebook: Advanced
- Advertising on Facebook
- Data Analytics for Business Professionals
- Social Media Marketing: Strategy and Optimization
- Sales Enablement
Languages
- English
- Telugu
- Hindi
- Kannada
Timeline
Senior Manager - Sales
Pepper Content
04.2025 - Current
Account Executive - Revenue Outbound Sales
Pepper Content
03.2024 - 03.2025
Senior Agency Partner
ShareChat
05.2023 - 01.2024
Enterprise Account Executive
Pepper Content
11.2021 - 05.2023
Senior Executive - Business Development
Zycus
02.2021 - 10.2021
Business Development Executive
Eurasiayan Business Concepts
07.2016 - 06.2018
Master of Business Administration - MBA - Marketing
Welingkar Institute of Management
Bachelor of Business Management - Marketing
Center For Management Studies, Jain University
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