Jaidev Menon
Cochin
Summary
Strategic Achiever: Successfully secured exclusive vendor partnerships with 15 prominent companies, including three Fortune 100 and two Fortune 500 corporations, within the first quarter at AscendHub Consultancies. This achievement resulted in generating an income of $30,000, demonstrating adept negotiation skills and a strong ability to drive business growth and partnerships.
Revenue Growth Strategist: Demonstrated expertise in driving innovative revenue stream development initiatives, consistently exceeding predetermined targets. Delivered an impressive 35% revenue increase within a span of 3 months during tenure at Think & Learn (Byju's), showcasing exceptional performance in optimizing revenue generation strategies.
Strategic Visionary: Orchestrated refined sales strategies to enhance efficiency, profitability, and market expansion. Delivered a notable 32% surge in customer walk-ins across the cluster, alongside an outstanding Net Promoter Score (NPS) of 8.1 during tenure at Think & Learn (Byju's), evidencing adeptness in driving impactful business outcomes through strategic planning and execution.
Dynamic Business Development Specialist: Spearheads growth initiatives through strategic partnerships, aligning cluster strategies with overarching corporate objectives, optimizing budgets for expansion, and bolstering brand reputation. Successfully onboarded more than 40 new clients during Phase 1 at Codum, showcasing a talent for cultivating valuable business relationships and driving tangible results in a dynamic market landscape.
Strategic Marketing Leader: Drives market expansion through meticulous analysis of trends, competitive landscapes, and customer requirements, fostering growth and enhancing satisfaction. Collaborates on strategic product positioning, oversees development of marketing collateral, and implements diverse Go-To-Market (GTM) strategies. Successfully spearheaded the launch of 14 new products in established markets and over 20 in new markets during tenure at Codum and Jashanmal illustrating a proactive approach to market development and product innovation.
Overview
15
15
years of professional experience
Work History
International Sales and Marketing Head
AscendHub Consulting Services
11.2023 - Current
- Conducted intake interviews with international students to assess their academic and career goals.
- Improved student admission intake rate by 21% against the previous year.
- Developed and implemented strategies for recruitment and admissions of new students.
- Prepared reports on enrollment trends to inform institutional planning decisions.
- Conducted outreach and marketing programs in various schools and colleges to increase awareness of admissions offerings from various colleges across the US, UK, Europe, and Australia.
- Streamlined the customer journey from enrolling all the way to reaching the university.
- Organized meetings, events, and conferences to promote partnership initiatives with various universities and their affiliated colleges.
Cluster Business Head
Think & Learn Pvt Ltd- (Byju's)
10.2021 - 10.2023
- Sales and Revenue Generation: Direct sales and revenue in the designated territory with tailored strategies, SOPs, based on market and customer profiles, including oversight of monthly, quarterly, and yearly sales plans
- Business Strategy Development: Craft diverse business strategies in alignment with cluster needs, collaborating across Marketing, Sales, Service, Academics, and Operations to meet overarching objectives
- Branch Operations Management: Overseeing the smooth functioning of various departments within the cluster and ensuring that all issues were resolved promptly to maintain operational excellence and ensure continuity
- Customer Experience and Retention: Prioritize customer experience and retention by offering excellent customer service, providing personalized experiences, and continuously improving the products or services
- Market Expansion: Conduct market mapping within the cluster and devise expansion strategies
- Actively participate in the development of new products/services in collaboration with the product development team
- Leadership and Client Service: Nurture leadership, set goals, monitor productivity, and oversee performance to ensure superior client service and successful business plan execution
- Highlights: Enhanced after-sales support and customer retention, consistently keeping the customer churn rate below 15%
- Implemented strategies to enhance customer walk-ins, conversions, and satisfaction at retail outlets, resulting in a 32% increase in overall customer walk-ins across the cluster and an improved NPS score of 8.1
- Emphasized B2B partnerships to boost offline center foot traffic and achieved a 35% revenue increase in Q1
- Directed retail operations, sales, marketing, and service in the cluster, achieving revenue exceeding 20Cr in the previous year
- Achieved a 35% revenue increase for the center in the past three months
- Developed bottom-up forecasting plans for territory, addressing sales goal attainment
Director of Sales Marketing
Codum Technologies
10.2016 - 09.2021
- Client Management: Consistently onboarded and managed clients, maintaining high retention rates
- Simultaneously expanded the client base and nurtured enduring customer loyalty
- Marketing Strategy Execution: Implemented custom marketing strategies, encompassing short and long-term approaches, to achieve sales targets for diverse clients, aligning with their specific needs and market objectives
- New Business Acquisition: Proactively acquired new business through diverse channels, while cultivating key partnerships and alliances to enhance company offerings and reach
- Pricing Strategy: Evaluated market trends and devised pricing strategies that balanced costs, competition, and supply and demand dynamics effectively
- Performance Evaluation: Conducted regular performance reviews with sales managers and stakeholders to assess the company's performance and refine sales strategies for continuous improvement
- Established processes and Standard Operating Procedures (SOPs) for startup clients, streamlining sales, marketing, and operations to enable efficient process automation
- Implemented varied Go-To-Market (GTM) strategies for clients, successfully introducing 14 new products in established markets and over 20 in new markets
- Emphasized customer support and maintained strong customer relationships, consistently achieving a 70% client retention rate month after month
- Consistently onboarded and managed 40+ clients each month, maintaining a minimum 70% client retention rate for the company
- Communicated product quality and market comparisons by creating sales presentations
- Monitored and coordinated workflows to optimize resources
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity
Co-Brand Analyst
Jashanmal National Co
02.2015 - 09.2016
- Company Overview: UAE
- Strategic Brand Initiatives: Developed and executed brand-building strategies for multiple product lines to boost market share and enhance brand recognition, aligning with company objectives
- Consistently generated revenue from key accounts, surpassing quarterly revenue targets by over 90%, equivalent to Dhs500,000
- Data-Driven Projections: Analyzed product and customer data to inform profit projections and guide strategic brand investments
- Product Launch: Successfully launched more than 8 products for Kenwood & Delonghi in the middle east market
- Social Media Strategy: Oversaw comprehensive social media strategy across platforms, including content calendars, tailored channel tactics, and performance metric monitoring to achieve brand goals
- Market Research: Conducted in-depth market research to identify emerging opportunities and target markets by analyzing trends, consumer preferences, and competitor strategies, shaping brand positioning and messaging
- Stakeholder Communication: Acted as a bridge between internal stakeholders and external users, fostering seamless communication and alignment of brand initiatives with customer needs and company objectives
- Devised and implemented multiple go-to-market (GTM) strategies for the retail sector, successfully introducing and promoting over eight products in the Middle East retail market
- Developed social media strategies and pricing strategies for the Kenwood-Delonghi product range, while also creating new revenue-generation channels
- UAE
Senior Sales Engineer
Shravan Engineering Private Limited
12.2011 - 05.2013
Internal Sales Executive
Danfoss India Pvt Ltd
10.2010 - 11.2011
Floor Manager
TTK Prestige Ltd, Prestige Smart Kitchen
05.2009 - 09.2010
Education
Certified in Advanced Corporate Strategy -
Indian Institute of Management (IIMB)
India01.2023
Certified in Applied Business Analytics -
Indian School of Business (ISB)
Hyderabad, India01.2021
Master of Business Administration (MBA) - International Business/Finance
Aston University
UK01.2015
Bachelor of Technology (BTech) - Electronics and Communications Engineering
MG University
KL, India01.2009
Skills
- Relationship Building
- Dependable and Responsible
- Project Planning
- Problem-Solving
- Supervision and leadership
- Strategic thinking
- Team building
- Time Management
- Cross-functional team leadership
- Risk Mitigation
- Sales Strategy Optimization
- Customer Acquisition
- Go-to-market strategy development
- Deadline-driven
- Innovative
- Persuasive
Personal Information
Date of Birth: 04/26/86
Timeline
International Sales and Marketing Head
AscendHub Consulting Services
11.2023 - Current
Cluster Business Head
Think & Learn Pvt Ltd- (Byju's)
10.2021 - 10.2023
Director of Sales Marketing
Codum Technologies
10.2016 - 09.2021
Co-Brand Analyst
Jashanmal National Co
02.2015 - 09.2016
Senior Sales Engineer
Shravan Engineering Private Limited
12.2011 - 05.2013
Internal Sales Executive
Danfoss India Pvt Ltd
10.2010 - 11.2011
Floor Manager
TTK Prestige Ltd, Prestige Smart Kitchen
05.2009 - 09.2010
Certified in Advanced Corporate Strategy -
Indian Institute of Management (IIMB)
Certified in Applied Business Analytics -
Indian School of Business (ISB)
Master of Business Administration (MBA) - International Business/Finance
Aston University
Bachelor of Technology (BTech) - Electronics and Communications Engineering
MG University
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