JAIKUMAR A
Web3 & Digital Marketing Specialist
Chennai,TN
Work Preference
Work Type
Full TimeLocation Preference
On-SiteRemoteOpen to relocation: Yes
Important To Me
Career advancementHealthcare benefitsWork-life balanceSummary
Digital Marketing professional with experience across Web3, crypto media, SEO, paid acquisition, analytics, content strategy, and audience growth. Skilled in GA4, Google Search Console, social media distribution, WordPress, newsletter management, PR outreach, and business development, with strong working knowledge of blockchain, smart contracts, tokenomics, and crypto market trends.
Overview
5
5
years of professional experience
Work History
Digital Marketing Executive
BLOCKWOODS MARKETING MANAGEMENT OPC PVT LTD
04.2024 - Current
- Drive digital growth for Coin Edition, covering SEO, paid acquisition, social media, referral traffic and content distribution.
- Manage SEO, GA4 & GSC analysis, including keywords, search performance, traffic sources, content performance, competitors and algorithm impacts.
- Plan and optimise Google, Meta & X advertising campaigns, including targeting, creatives, budgets, performance and crypto/financial ad compliance.
- Manage content distribution across X, LinkedIn, Reddit, Telegram, Instagram & YouTube, contributing to 7,900+ peak monthly organic-social pageviews.
- Research Bitcoin, Web3, DeFi, tokenomics, blockchain, regulation, macroeconomics and on-chain developments to support marketing and content strategy.
- Support PR, business development, media/event partnerships and influencer outreach, while coordinating with editorial, SEO, design and development teams.
SEO ANALYST TRAINEE
ORANGE DIGITAL MARKETING PVT LTD
10.2023 - 04.2024
- Executed off-page SEO, link building and guest-post outreach, including campaigns for US-based clients.
- Used Ahrefs for backlink, competitor and website-metric analysis and identified link-building opportunities.
- Managed email outreach, social content and digital creatives, including graphics and short-form videos using Canva.
SENIOR SALES CONSULTANT
FPL HYUNDAI
11.2022 - 05.2023
- Managed customer acquisition, product consultation, negotiations and sales conversion, while supporting local promotional activities.
PREMIUM SALES CONSULTANT
MM MOTORS MAHINDRA
09.2021 - 09.2022
- Promoted to Premium Sales Consultant within one year, handling customer acquisition, product demonstrations, negotiations and sales.
- Completed specialised Scorpio-N product and sales training.
Education
MBA - General Studies
04.2001 -
B. A. - TOURISM AND TRAVEL MANAGEMENT
04-2019
ADVANCED DIGITAL MARKETING CERTIFICATION - Digital Marketing
08-2023
Skills
Cryptocurrency Marketing
Blockchain and Tokenomics
Crypto Market & Industry Research
SEO Strategy
Performance Marketing
Web Analytics
Social Media Marketing
Content Strategy
Email Marketing
PR Outreach
Performance Reporting
Media Compliance
Timeline
Digital Marketing Executive - BLOCKWOODS MARKETING MANAGEMENT OPC PVT LTD
04.2024 - Current
SEO ANALYST TRAINEE - ORANGE DIGITAL MARKETING PVT LTD
10.2023 - 04.2024
SENIOR SALES CONSULTANT - FPL HYUNDAI
11.2022 - 05.2023
PREMIUM SALES CONSULTANT - MM MOTORS MAHINDRA
09.2021 - 09.2022
Tamil Nadu Open University - MBA, General Studies
04.2001 -
DG Vaishnav College - B. A., TOURISM AND TRAVEL MANAGEMENT
FITA Educational Institute - ADVANCED DIGITAL MARKETING CERTIFICATION, Digital Marketing