Priyanka Jain

Public Relations:
Lead PR strategy, media outreach, and digital PR for Research and Senior Leadership (CEO, CTO, CHRO, BHs). Achieved consistent growth in media visibility across print, digital, TV and industry events & awards. Oversee end-to-end PR agency coordination and performance reviews.

Brand & Thought Leadership:
Ownership of content for thought leadership, PR responses, press releases, internal communications, annual reports, product campaigns, HR campaigns, media/industry events & more.

Employer Branding:
Partner with design and HR teams to deliver internal and external communication, manage festive calendars, R&R events, and social media brand videos.

SEO & Website:
Collaborate with SEO teams and agencies to enhance website content, structure, and visibility.

Marketing SPOC:
Serving as marketing SPOC for e-governance, NPS, NRI, Insurance, Mutual funds,HR, and compliance teams on campaign planning and execution.

Partnerships & Collaborations:
Marketing Lead for Research & HR initiatives, Partnerships (FPSB India), Brand Sponsorships and Awards Pitches.

E-Gov Marketing:
Lead B2B agent marketing for e-governance. Focus areas: partner engagement, brand consistency, website, and communication strategy.

New Initiatives:

Video Strategy, Defining Brand Strategy- Broking & Non Broking, revamping brand collaterals and CSR.

• Crafted PR content for building thought leadership of MMM MD & Founder. Garnered positive feedback from media and agency.

• Contributed ~500 pieces for top financials & mainlines, maintaining brand PR presence and message consistency.

• Provided regular contributions to leading newspapers' biweekly print queries

• Press release campaign with 250+ pickups, amplifying brand messaging.

• Managed agency relationships directly.

• Handled linkedin thought-leadership for MD.

• Owned Blog & Website SEO, optimizing Product Pages for loan and credit cards

• Managed freelancers for blog.

• IC blog featured in Google discover during Covid, driving 1.3M traffic in 2 days.

• Recognized as Content Superstar at 2019 annual meet.

• Content lead for 6 UK loan broking websites.

• Directly managed writing, editing & marketing of these websites.

• Collaborated with in-house SEO teams for both divisions of the lenders & brokers

• IC for loan tube website revamp.

• Played key role in marketing efforts for main website.

• Successfully executed guest blogging and link building activities.

• Lead English News team comprising six budding journalists.

• Acted as Associate Editor & Feature Contributor for the news portal

• Beats Handled- Business, Politics & International News

• Scripted and Anchored Year-Ender Video Script for FY 2017

• Articles for personal finance, credit management, loans, credit cards, credit report, credit score, credit score improvement, money management and more for Creditsudhaar.

• 2015 Onwards: Freelanced for several Indian , US.& UK brands. Served varied niches such as pets, relationships, technology, books, video games, manga, press releases, amazon reviews & many more.

• 2013 to 2015: Social Media and business development for Diamond Jewellery Business

• Spearheaded content vertical for 80 websites, affiliate programs, 100s of web2.0 properties

• Major websites ranking in top 10 SERPs: acnetalks.com, indiantranslator.com, scaitica101.com

• Lead the team of 40 + in house writers and editors

• Managed freelancers & mentored writers

• Mapped content for website as well as promotional campaigns such as e-mailers, blogs, social media, branded content for affiliate marketing & more.

• Worked on CMS (Joomla & Wordpress) and SEO tools as required.

• Trained writers and editors for bulk content deliveries for SEO & Affiliate marketing.

• Key Skills: Keyword research, LSI & semantics. Content mapping & ideation

• Secured business page bylines. Served as business reporter, sub editor, attended industry meets; press conferences and business expos during stint.