

Senior After-Sales and Service Operations professional with 16+ years of experience in the construction and mining equipment industry. Strong expertise in Dealer Development, Service operations, KPI management (MTTR, CSI, Paid Service, ASC), Parts and Attachment support, and Service profitability improvement. Proven track record in handling critical product failures, key account escalations, and plant/vendor coordination. Experienced in Service Marketing, Workshop productivity improvement, and technical capability building across multi-state territories. Currently Senior Manager at JCB India, previously with Tata Hitachi Construction Machinery, supported by an Executive MBA from IIM Kozhikode
Team: 3 direct reportees
· Led product support and dealer development activities across assigned multi-state territories.
· Owned and monitored service KPIsincluding MTTR, CSI, Paid Service, and ASC.
· Conducted technical analysis of product failures and ensured corrective and preventive actions in coordination with plant and vendors.
· Improved dealer service profitability through focused enhancement of service absorption parameters and workshop productivity.
· Delivered technical training to dealer service engineers and customers to strengthen field capability and reduce repeat failures.
· Executed service marketing initiatives, including workshop marketing and mobile workshop promotion, to improve customer reach.
· Planned and executed parts inventory strategy and promotional initiatives to support service effectiveness and revenue.
· Drove attachment sales and promotional programs to enhance machine utilization and aftermarket contribution.
· Conducted customer meets and operator meets as part of market development and customer engagement initiatives.
· Engaged with Key Account / Business Account customers, addressed escalations, and ensured resolution of service concerns.
Team: 8–10 direct reportees
· Led channel partner engagement and dealership operations, with a strong focus on dealer profitability and operational effectiveness.
· Managed direct OEM service support for mining customers operating 40-ton and above machines, ensuring high uptime and reliability.
· Monitored service, parts, and marketing performance parameters, including promotional schemes, and worked with field teams to improve product life and service outcomes.
· Guided and ensured timely closure of critical customer complaints, providing technical leadership and direction to the field service network.
· Drove service and parts revenue growththrough AMC, MSC, and mobile workshop initiatives.
· Monitored warranty claims, PDI/MSI, MTTR, MOT, response time, and manpower utilization at dealerships, coordinating with plant and support functions for speedy resolution of escalated product issues and feedback closure.
· Engaged with Key Account / Business Account customers and conducted site-level technical training for dealer staff to improve service capability and customer confidence.