Jainesh Patel
Pune
Summary
Dynamic marketing automation expert with a proven track record at BNY Mellon India Pvt. Ltd., adept in leveraging tools like Marketo and Salesforce. Skilled in orchestrating multi-regional campaigns and enhancing CRM systems, demonstrating exceptional project management and strategic planning abilities. Achieved significant process optimizations, showcasing technical proficiency and collaborative leadership.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Senior Manager - Marketing Automation
BNY Mellon India Pvt. Ltd.
Pune
06.2021 - Current
- Primary lead for Marketo: managing all program executions, integrations, platform expansions, and onboarding.
- Manage multi-region campaigns across EMEA, APAC, and NAD, ensuring adherence to local compliance, and optimization for engagement.
- Point of contact for platforms, including Workfront, Seismic, and ON24, handling end-to-end platform management and troubleshooting.
- Manage Workfront administration, including user roles, permissions, custom workflows, integrations, system optimization, reporting, and training, to streamline operations, enhance collaboration, and drive efficiency across teams.
Team Lead - Digital Marketing
Cybage Software Pvt. Ltd.
Pune
07.2019 - 06.2021
- Managed Cybage's digital properties, including the website, marketing automation platform, CRM, Wikipedia, and blog.
- Led the migration to a new CRM, ensuring seamless API integration.
- Maintained the website by keeping information up to date and handling press releases.
- Regularly updated and managed, Cybage's SharePoint sites.
Associate Process Manager - Digital Marketing
eClerx Services Limited
Pune
07.2018 - 07.2019
- Managed digital campaigns for stakeholders, ensuring alignment with strategic goals.
- Created and activated events, webinars, and webcasts, integrating Marketo with Salesforce for seamless synchronization.
- Prepared performance reports to analyze and optimize campaign effectiveness.
- Designed SOPs and training materials to standardize processes and enhance user proficiency with tools and systems.
Associate Team Leader
Selling Simplified India Pvt. Ltd
Pune
05.2017 - 07.2018
- Conducted user acceptance testing for new functionalities in the in-house Marketing Automation Platform (ECM), ensuring optimal performance and reliability.
- Scheduled and executed marketing campaigns across NORAM, EMEA, and APAC regions, including program creation, smart list adjustments, email setup, and performance reporting.
Marketing Analyst
S&P Global
Ahmedabad
03.2014 - 05.2017
- Responsible for building and executing queries, building marketing lists, and preparing and presenting analytical reports in Marketo.
- Regularly communicate with marketing managers in multiple office locations to efficiently convey instructions, assignments, and procedures.
- Preparing the reports in Salesforce as per the requirements of the stakeholders.
- Posting blogs, research articles, and events to the website through dotCMS, as per the request from stakeholders.
- Constant implementation of corrective action to improve processes and systems (SFDC CRM).
Sales Operations Support Analyst - Product Operations
S&P Global
Ahmedabad
03.2014 - 07.2015
- Responsible for accurate, complete, & timely back office support to S&P GLOBAL's sales operations
- Regularly Communication with department staff in multiple office locations to convey efficiently instructions, assignments and procedures
- Win back the terminated clients (the person who has already used our service before) and acquire new clients through email forwards (The mail forwarded by our current clients to nonclients)
- Constant implementation of corrective action to improve Process / Systems (SFDC CRM)
- Tracking the PR citations and providing monthly report for the same
- Responsible for accurate, complete & timely procedure updating to S&P GLOBAL's sales operations website
Executive (Accounts Receivable)
Medusind Solutions India Pvt. Ltd
Ahmedabad
05.2012 - 03.2014
- Responsible for getting claims processed from the Insurance companies
- Researching the reasons for denied claims from Insurance companies and get them paid
- Preparing monthly reports for the production
Education
Master's in Business Administration - Marketing
Bachelor's in Commerce - Commerce
Skills
- Marketing Automation
- Customer Relationship Management
- Marketo
- Salesforce
- Workfront
- Adobe Campaign Manager
- HubSpot
- DotCMS
- Microsoft Dynamics 365
- Content Management Systems
- WordPress
- Seismic
- Cloudwords
- ON24
Certification
- Adobe Qualified: Marketo Engage Digital Marketer
Personal Information
- Date of Birth: 03/02/92
- Gender: Male
- Nationality: Indian
- Marital Status: Married
Timeline
Senior Manager - Marketing Automation
BNY Mellon India Pvt. Ltd.
06.2021 - Current
Team Lead - Digital Marketing
Cybage Software Pvt. Ltd.
07.2019 - 06.2021
Associate Process Manager - Digital Marketing
eClerx Services Limited
07.2018 - 07.2019
Associate Team Leader
Selling Simplified India Pvt. Ltd
05.2017 - 07.2018
Marketing Analyst
S&P Global
03.2014 - 05.2017
Sales Operations Support Analyst - Product Operations
S&P Global
03.2014 - 07.2015
Executive (Accounts Receivable)
Medusind Solutions India Pvt. Ltd
05.2012 - 03.2014
- Adobe Qualified: Marketo Engage Digital Marketer
Master's in Business Administration - Marketing
Bachelor's in Commerce - Commerce
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