Summary
Overview
Work History
Education
Skills
Websites
Affiliations
Certification
Timeline

JANAKY HARIHARAN

Mumbai

Summary

Successful Copywriter with 4+ years of converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy. Skilled at driving full lifecycle of projects from concept development to quality deliverables on time and in alignment with strict specifications. Adept at analysis, planning and content development, blending superior writing and research skills to effectively target a wide range of audiences.

Overview

5
5

Years of Professional Experience

4
4

Certifications

4
4

Languages

18
18

Years of Education

Work History

Senior Content and Copywriter

Evolve Brand Development Solutions
Mumbai
07.2022 - 03.2023
  • Drafted Ad Copies, Marketing and Sales Copies
  • Wrote Caption Copies, Creative Copies for social media
  • Wrote, and edited Campaign Copies and Sales Communication
  • Drafted Press Releases
  • Ideated, developed and wrote corporate and campaign scripts for brands
  • Written and published 8 SEO Optimized Blogs, 3 Articles, 5 Web Content per day.
  • Performed client servicing tasks for different brands
  • Developed content strategy and content marketing ideas for brands on LinkedIn.
  • Done hashtag marketing
  • Complete SEO, SEM and Google Ads expertise
  • Worked on Canva and WordPress
  • Good knowledge of PPC, Paid Ads Marketing and Search Engine Marketing (Google Ads, Facebook and Instagram Ads)
  • Performed Brand Coordination, Strategy and Management
  • One year of Digital Marketing Agency Experience
  • Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Reviewed and edited final copy for accuracy and to correct grammar errors.
  • Improved search result rankings with targeted SEO strategy.
  • Researched industry trends and customer preferences to inform copywriting efforts.
  • Supported client projects from planning to on-time completion of quality deliverables.
  • Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
  • Improved click conversion rates with strategic creation of online advertisements.
  • Provided editorial guidance to facilitate delivery of top-quality content.
  • Collaborated with illustrators and photographers to enhance content.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
  • Managed competing deadlines with efficiency.
  • Created content for websites and online publications.
  • Edited and proofread drafts of articles and other documents.
  • Promoted and marketed works through social media platforms.
  • Consulted with editors to shape story and eliminate any errors.
  • Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Provided editorial guidance to facilitate delivery of top-quality content
  • Created high-impact messaging for marketing media, contributing to increases in revenues and market share
  • Wrote social media outreach posts on both informational and promotional topics
  • Improved search result rankings with targeted SEO strategy

Content Writer

Tech Firefly Pvt Ltd
Navi Mumbai
05.2021 - 04.2022
  • Created blogs, articles, story-telling, brand communications with SEO compliant research for digital marketing.
  • Proof read, edit, and adhere to client expected copies
  • Strategized and wrote marketing copies, ad copies, social media copies (Instagram, LinkedIn, Facebook, and Twitter).
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Completed thorough research into assigned topics.
  • Wrote and edited high-quality content and visually impactful programs under strict deadlines.
  • Repurposed and optimized existing content for use in different mediums.
  • Formatted content to adhere to industry-specific style guides.
  • Monitored competitor content to identify areas for improvement in client campaigns.
  • Worked with teams of designers, editors and marketers to create content for client campaigns.
  • Produced original, creative content for promotional advertisements and marketing materials.
  • Presented clients with unique copy options based on overall marketing objectives.
  • Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
  • Customized brand message to reach and capture target audience interest and drive engagement.
  • Collaborated with illustrators and photographers to enhance content.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic

Freelance Content Writer

Freelancer
India
11.2020 - 04.2021
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Created monthly Excel spreadsheets to manage client projects and deadlines.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence and published them on WordPress.
  • Created concise, eye-catching headlines and copy and topics for different industries.
  • Ghostwrote articles for different clients and agencies domestically and Internationally, serving FMCG, Technology, and FinTech industries, incorporating relevant SEO terms and interlinking.
  • Proofread and edited web, social media and blog posts to prepare for publication.
  • Completed thorough research into assigned topics.
  • Performed keyword research to optimize content for SEO.
  • Worked with teams of designers, editors and marketers to create content for client campaigns.
  • Complete knowledge and practical experience of WordPress Management.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence

SEO Content Writer

EYuva.com
India
11.2019 - 09.2020
  • Provided writing support in fast-paced environment for variety of public-facing materials.
  • Completed thorough research into assigned topics.
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Researched and analyzed beauty industry trends to inform search marketing strategies.
  • Monitored competitor content to identify areas for improvement in client campaigns
  • Utilized feedback from clients and colleagues to improve content quality

SEO Content Writer

First Line Success Technologies
Salem
11.2018 - 11.2019
  • Drafted blogs, buying guides, Amazon product reviews, articles, news releases, and web contents with thorough research into assigned topics.
  • Written content and copies for social media- Facebook, Instagram and LinkedIn
  • Written content for BTLs and different marketing collateral
  • Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
  • Wrote and edited high-quality content and visually impactful programs under deadline pressure with captivating, and authentic approach.
  • Performed keyword research to optimize content for SEO.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Formatted content to adhere to industry-specific style guides.
  • Utilized feedback from clients and colleagues to improve content quality.
  • Worked with teams of designers, editors and marketers to create content for client campaigns.
  • Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
  • Optimized website content and images to improve search engine rankings.

Freelance Content Writer

Pentabox.io
Chicago
05.2018 - 07.2018
  • Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
  • Conducted extensive internet research to provide facts and statistics for articles and blogs.
  • Added keywords, meta descriptions and alt image tags to increase SEO presence.
  • Researched digital marketing industry-related topics by performing interviews and combing online sources.
  • Strengthened content by thoroughly editing and proofreading content up to five times prior to submission.
  • Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
  • Created concise, eye-catching headlines and copy on Marketing, Technical SEO and Digital Marketing topics.

Education

Bachelors in Management Studies - Business Administration And Management

Model College of Management, Dombivili, Mumbai University
05.2012 - 06.2015
  • Specialization Degree in Marketing

Higher Secondary Certified - Higher Education in Commerce

Model College of Commerce, Dombivili , Maharashtra State Board
06.2010 - 06.2012

Secondary School Certified - Middle School Education

Mahila Samiti English High School, Maharashtra State Board
06.1998 - 06.2010

Skills

  • Strong interpersonal skills
  • Client Management Skills
  • Digital Marketing Intelligence
  • Brand Messaging
  • Team Contribution
  • Corporate Communications
  • Creative Concept Development
  • Diverse Audiences
  • Client Relations
  • Strategic Marketing
  • Proficient in Wordpress Management
  • Editing Proficiency
  • Campaign Implementation

Affiliations

NISM-Series-V-A: Mutual Fund Distributors Certification

Certification

  • Certified in Google Ads Expert, ClickoFy Media Pvt Ltd
  • Certified in SEO, Indian Institute of Digital Education
  • Certified in Fundamentals of Digital Marketing, Indian Institute of Digital Education
  • Certified in Mutual Funds V A: Distributors

Timeline

Senior Content and Copywriter - Evolve Brand Development Solutions
07.2022 - 03.2023
Content Writer - Tech Firefly Pvt Ltd
05.2021 - 04.2022
Freelance Content Writer - Freelancer
11.2020 - 04.2021
SEO Content Writer - EYuva.com
11.2019 - 09.2020
SEO Content Writer - First Line Success Technologies
11.2018 - 11.2019
Freelance Content Writer - Pentabox.io
05.2018 - 07.2018
Model College of Management, Dombivili - Bachelors in Management Studies, Business Administration And Management
05.2012 - 06.2015
Model College of Commerce, Dombivili - Higher Secondary Certified, Higher Education in Commerce
06.2010 - 06.2012
Mahila Samiti English High School - Secondary School Certified, Middle School Education
06.1998 - 06.2010

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JANAKY HARIHARAN