Summary
Overview
Work History
Education
Skills
Certification
Timeline
Software
Languages
JANAKI IYER

JANAKI IYER

Digital Marketing Executive
Liverpool,Merseyside

Summary

Driven and analytical, with strong foundation in digital marketing principles. Well-versed in SEO best practices and proficient in keyword research and content optimization for 5+ years. Poised to create impactful and data-driven SEO strategies that enhance online visibility to drive impactful results through comprehensive search engine optimization strategies. Skilled in managing technical SEO, content marketing, and backlinking efforts to boost website performance.

Overview

11
11
years of professional experience
6039
6039
years of post-secondary education
3
3
Certificates
4
4
Languages

Work History

Digital marketing executive

IT Gets Better UK
Liverpool
05.2025 - Current
  • Spearheaded content strategy planning resulting in increased organic search results.
  • Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
  • Integrated HubSpot marketing automation into customer onboarding process.
  • Facilitated strategic decision-making by measuring and reporting campaign performance using HubSpot.
  • Streamlined web analytics, resulting in better tracking of marketing performance.

SEO and Digital Marketing Executive

Syspree Digital Private Limited
India
01.2024 - 11.2024
  • Uncovered actionable insights within Google Analytics, Google Search Console and Bing Webmaster Tools.
  • Reviewed technical aspects of websites to identify crawl errors or broken links that could impact SEO performance.

Digital Marketing Executive & Sr Content Specialist

Evolve Brand Development Solutions
India
07.2022 - 03.2023
  • Utilized data-driven insights to inform content creation efforts, leading to better-targeted messaging.
  • Managed successful link-building campaigns, securing high-quality backlinks from reputable websites and improved website rankings.

SEO Content Analyst

Tech Firefly Pvt Ltd
India
05.2021 - 04.2022
  • Conceptualized fresh ideas for new content topics based on audience interests, competitor analysis, and industry trends.
  • Implemented effective link building strategies to drive referral traffic and increase domain authority for clients'' websites.
  • Improved website rankings by conducting keyword research and implementing on-page optimization strategies.

SEO & Content Executive

Freelancers
India
11.2018 - 04.2021
  • Managed multiple projects simultaneously while adhering to strict deadlines without sacrificing quality.
  • Built brand awareness and promoted products and propositions increasing web traffic by 40% in 3 months.
  • Reduced website bounce rates by 30%, implementing technical fixes and improving overall site navigation structure.

SEO & Copywriting Internship

Pentabox.io
Chicago
05.2018 - 07.2018
  • Enhanced brand messaging by creating persuasive copy for marketing materials.
  • Participated in weekly team meetings to discuss ongoing SEO projects, share insights, and contribute to overall marketing strategy development.

Senior Operations Specialist

Axis Bank Private Limited & Expedia Inc
India
01.2015 - 09.2017
  • Collaborated with cross-functional teams to develop innovative solutions for complex operational challenges. Improved operational efficiency by streamlining processes and implementing best practices.
  • Managed IRA portfolio to provide tax reporting for customer transactions and EOY reporting.

Education

Higher Secondary Certified - Higher Education in Commerce

Model College of Commerce, Mumbai

Secondary School Certified - Middle School Education

Mahila Samiti English High School, Mumbai

Bachelors in Management Studies - Business Administration And Management

Model College of Management, Mumbai

Master Of Management - Management

University of Liverpool , Liverpool
01.2025
  • Completed professional development in Project Management

Skills

SEO (Local/Technical/On-Page/Off-Page)

Certification

Certified Google Ads Expert

Timeline

Digital marketing executive - IT Gets Better UK
05.2025 - Current
SEO and Digital Marketing Executive - Syspree Digital Private Limited
01.2024 - 11.2024

Certified Google Ads Expert

11-2022
Digital Marketing Executive & Sr Content Specialist - Evolve Brand Development Solutions
07.2022 - 03.2023

Certified in Digital Marketing

01-2022

Certified in Basics of SEO

11-2021
SEO Content Analyst - Tech Firefly Pvt Ltd
05.2021 - 04.2022
SEO & Content Executive - Freelancers
11.2018 - 04.2021
SEO & Copywriting Internship - Pentabox.io
05.2018 - 07.2018
Senior Operations Specialist - Axis Bank Private Limited & Expedia Inc
01.2015 - 09.2017
Model College of Commerce - Higher Secondary Certified, Higher Education in Commerce
Mahila Samiti English High School - Secondary School Certified, Middle School Education
Model College of Management - Bachelors in Management Studies, Business Administration And Management
University of Liverpool - Master Of Management, Management

Software

Wordpress Management

SEMRUSH

Google Analytics

Hubspot

Ahrefs

Mailchimp

Google Ads

Figma

HOOTSUITE

SHAREPOINT

Salesforce

Canva

Web Analytics

Microsoft Office 365

Languages

English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)

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JANAKI IYERDigital Marketing Executive