JANAKY HARIHARAN

Work History

Senior Content and Copywriter

Evolve Brand Development Solutions

Mumbai

07.2022 - 03.2023

Drafted Ad Copies, Marketing and Sales Copies
Wrote Caption Copies, Creative Copies for social media
Wrote, and edited Campaign Copies and Sales Communication
Drafted Press Releases
Ideated, developed and wrote corporate and campaign scripts for brands
Written and published SEO Optimized Blogs, Articles, Web Content
Performed client servicing tasks for different brands
Developed content strategy and content marketing ideas for brands on LinkedIn.
Done hashtag marketing
Complete SEO, SEM and Google Ads expertise
Worked on Canva and WordPress
Good knowledge of PPC, Paid Ads Marketing and Search Engine Marketing (Google Ads, Facebook and Instagram Ads)
Performed Brand Coordination, Strategy and Management
One year of Digital Marketing Agency Experience
Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
Customized brand message to reach and capture target audience interest and drive engagement.
Reviewed and edited final copy for accuracy and to correct grammar errors.
Improved search result rankings with targeted SEO strategy.
Researched industry trends and customer preferences to inform copywriting efforts.
Supported client projects from planning to on-time completion of quality deliverables.
Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
Improved click conversion rates with strategic creation of online advertisements.
Provided editorial guidance to facilitate delivery of top-quality content.
Collaborated with illustrators and photographers to enhance content.
Presented clients with unique copy options based on overall marketing objectives.
Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Managed competing deadlines with efficiency.
Created content for websites and online publications.
Edited and proofread drafts of articles and other documents.
Promoted and marketed works through social media platforms.
Consulted with editors to shape story and eliminate any errors.
Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
Produced original, creative content for promotional advertisements and marketing materials.

Content Writer

Tech Firefly Pvt Ltd

Navi Mumbai

05.2021 - 04.2022

Created blogs, articles, story-telling, brand communications with SEO compliant research for digital marketing.
Proof read, edit, and adhere to client expected copies
Strategized and wrote marketing copies, ad copies, social media copies (Instagram, LinkedIn, Facebook, and Twitter).
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Completed thorough research into assigned topics.
Wrote and edited high-quality content and visually impactful programs under strict deadlines.
Repurposed and optimized existing content for use in different mediums.
Formatted content to adhere to industry-specific style guides.
Monitored competitor content to identify areas for improvement in client campaigns.
Worked with teams of designers, editors and marketers to create content for client campaigns.
Produced original, creative content for promotional advertisements and marketing materials.
Presented clients with unique copy options based on overall marketing objectives.
Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
Customized brand message to reach and capture target audience interest and drive engagement.
Collaborated with illustrators and photographers to enhance content.

Freelance Content Writer

Freelancer

India

11.2020 - 04.2021

Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
Conducted extensive internet research to provide facts and statistics for articles and blogs.
Created monthly Excel spreadsheets to manage client projects and deadlines.
Added keywords, meta descriptions and alt image tags to increase SEO presence and published them on WordPress.
Created concise, eye-catching headlines and copy and topics for different industries.
Ghostwrote articles for different clients and agencies domestically and Internationally, serving FMCG, Technology, and FinTech industries, incorporating relevant SEO terms and interlinking.
Proofread and edited web, social media and blog posts to prepare for publication.
Completed thorough research into assigned topics.
Performed keyword research to optimize content for SEO.
Worked with teams of designers, editors and marketers to create content for client campaigns.
Complete knowledge and practical experience of WordPress Management.

SEO Content Writer

EYuva.com

India

11.2019 - 09.2020

Provided writing support in fast-paced environment for variety of public-facing materials.
Completed thorough research into assigned topics.
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Researched and analyzed beauty industry trends to inform search marketing strategies.

SEO Content Writer

First Line Success Technologies

Salem

11.2018 - 11.2019

Drafted blogs, buying guides, Amazon product reviews, articles, news releases, and web contents with thorough research into assigned topics.
Written content and copies for social media- Facebook, Instagram and LinkedIn
Written content for BTLs and different marketing collateral
Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
Wrote and edited high-quality content and visually impactful programs under deadline pressure with captivating, and authentic approach.
Performed keyword research to optimize content for SEO.
Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Formatted content to adhere to industry-specific style guides.
Utilized feedback from clients and colleagues to improve content quality.
Worked with teams of designers, editors and marketers to create content for client campaigns.
Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
Optimized website content and images to improve search engine rankings.

Freelance Content Writer

Pentabox.io

Chicago

05.2018 - 07.2018

Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
Conducted extensive internet research to provide facts and statistics for articles and blogs.
Added keywords, meta descriptions and alt image tags to increase SEO presence.
Researched digital marketing industry-related topics by performing interviews and combing online sources.
Strengthened content by thoroughly editing and proofreading content up to five times prior to submission.
Crafted SEO-friendly content for websites and blog posts to increase organic traffic.

Branch Operations Officer

Axis Bank Private Limited

Mumbai, India

11.2016 - 03.2017

Developed and implemented strategies to deliver quality customer service.
Conducted branch management and oversight of market area.
Balanced daily cash and ATM, immediately documenting inaccuracies.
Reviewed new accounts for required documentation.
Met deadlines by proactively managing individual and team tasks and streamlining processes.
Maintained friendly and professional customer interactions.
Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
Compiled database of loan applicants' credit histories, financial statements and other financial information.
Consulted customers to boost product sales and services.
Resolved various issues impacting sales management and business operations.
Kept current with financial services marketplace and legal and regulatory environment to uphold highest ethical requirements of industry.
Engaged customers in needs-based conversations to identify opportunities and address banking plans and credit card needs.
Offered clients advice and guidance on digital and self-serve options to make banking easy, simple and fast.
Reached out, generated appointments and built new relationships to grow business.
Welcomed customers warmly to meet banking service and transactional needs with seamless execution.

Senior Operations Associate- Travel

WNS Global Services Private Limited

Mumbai, India

05.2016 - 10.2016

Organized office operations, leading daily activities and controlling correspondence.
Managed back-office sales team through coaching and sales technique training.
Communicated with internal personnel to provide status updates for both shipping and receiving dates.
Maintained and prioritized to-do-list and followed up to complete tasks on-time.
Executed and maintained quality control processes to meet criteria and standards and increase customer satisfaction.
Prepared necessary travel documentation for national and international trips to diverse locations.
Handled all aspects of client complaints by maintaining quality communications and establishing productive relationships.
Promoted dedicated customer service and support by promptly resolving customer complaints.
Maintained up-to-date knowledge of travel industry trends, regulations and best practices to better serve customers.
Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
Asked open-ended questions to better ascertain client needs and determine best international travel offerings.
Recommended travel insurance plans to customers to reduce uncertainty and risk of financial loss.

Back Office Executive

BPO Solutions Private Limited

Mumbai, India

01.2015 - 05.2016

Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
Assisted with day-to-day operations, working efficiently and productively with all team members.
Strengthened communication skills through regular interactions with others.
Exercised leadership capabilities by successfully motivating and inspiring others.
Proven ability to learn quickly and adapt to new situations.
Organized and detail-oriented with a strong work ethic.
Developed strong communication and organizational skills through working on group projects.
Worked effectively in fast-paced environments.
Demonstrated a high level of initiative and creativity while tackling difficult tasks.
Paid attention to detail while completing assignments.

Websites

Summary

Additional Information

Overview

Work History

Senior Content and Copywriter

Content Writer

Freelance Content Writer

SEO Content Writer

SEO Content Writer

Freelance Content Writer

Branch Operations Officer

Senior Operations Associate- Travel

Back Office Executive

Education

Secondary School Certified - Middle School Education

Higher Secondary Certified - Higher Education in Commerce

Bachelors in Management Studies - Business Administration And Management

Professional Certification - Google Ads Expert Certification

Certification in Fundamentals of Digital Marketing - Fundamentals of Digital Marketing

Certification in SEO - Search Engine Optimization- Intermediate Level

Certification in NISM- Mutual Funds Distribution - Mutual Funds Distributionship

Skills

Affiliations

Certification

Timeline

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