JANAKY HARIHARAN
Content & Copywriter
Mumbai
Websites
- https://medium.com/@janakyyiyer/mental-health-at-work-what-organizations-dont-talk-about-e4f4d19f1f4
- https://medium.com/@janakyyiyer/ai-a-friend-or-a-foe-navigating-ai-revolution-in-the-job-market-cc09
- https://medium.com/@janakyyiyer/12-powerful-habits-for-a-productive-morning-routine-37cc4a7c8947
- https://medium.com/@janakyyiyer/a-term-born-out-of-science-fiction-is-now-the-future-of-the-internet
- https://medium.com/@janakyyiyer/the-futures-now-how-ai-is-revolutionizing-the-real-estate-industry-5
Summary
Successful Copywriter with 4+ years of converting casual browsers into loyal customers. Proponent of SEO keyword integration to optimize online click rates. Dedicated to broadening companies' customer bases by enhancing public appeal through clever advertising copy.
A degree in business management with a specialization in Marketing- your brand’s going to be in good hands.
Additional Information
Hey,
I would be crisp and short about my professional experience. After my fulfilling my job duties in the organization Axis Bank Pvt Ltd, I switched my career into writing- hence the 1 year work experience gap.
Thanks for your patience.
Overview
8
8
years of professional experience
17
17
years of post-secondary education
4
4
Certifications
4
4
Languages
Work History
Senior Content and Copywriter
Evolve Brand Development Solutions
Mumbai
07.2022 - 03.2023
- Drafted Ad Copies, Marketing and Sales Copies
- Wrote Caption Copies, Creative Copies for social media
- Wrote, and edited Campaign Copies and Sales Communication
- Drafted Press Releases
- Ideated, developed and wrote corporate and campaign scripts for brands
- Written and published SEO Optimized Blogs, Articles, Web Content
- Performed client servicing tasks for different brands
- Developed content strategy and content marketing ideas for brands on LinkedIn.
- Done hashtag marketing
- Complete SEO, SEM and Google Ads expertise
- Worked on Canva and WordPress
- Good knowledge of PPC, Paid Ads Marketing and Search Engine Marketing (Google Ads, Facebook and Instagram Ads)
- Performed Brand Coordination, Strategy and Management
- One year of Digital Marketing Agency Experience
- Wrote advertising copy for online content, adhering to employers' overarching brand identity and personality.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Reviewed and edited final copy for accuracy and to correct grammar errors.
- Improved search result rankings with targeted SEO strategy.
- Researched industry trends and customer preferences to inform copywriting efforts.
- Supported client projects from planning to on-time completion of quality deliverables.
- Developed short and long-term media outreach strategies in collaboration with cross-functional teams.
- Improved click conversion rates with strategic creation of online advertisements.
- Provided editorial guidance to facilitate delivery of top-quality content.
- Collaborated with illustrators and photographers to enhance content.
- Presented clients with unique copy options based on overall marketing objectives.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Managed competing deadlines with efficiency.
- Created content for websites and online publications.
- Edited and proofread drafts of articles and other documents.
- Promoted and marketed works through social media platforms.
- Consulted with editors to shape story and eliminate any errors.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Produced original, creative content for promotional advertisements and marketing materials.
Content Writer
Tech Firefly Pvt Ltd
Navi Mumbai
05.2021 - 04.2022
- Created blogs, articles, story-telling, brand communications with SEO compliant research for digital marketing.
- Proof read, edit, and adhere to client expected copies
- Strategized and wrote marketing copies, ad copies, social media copies (Instagram, LinkedIn, Facebook, and Twitter).
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Completed thorough research into assigned topics.
- Wrote and edited high-quality content and visually impactful programs under strict deadlines.
- Repurposed and optimized existing content for use in different mediums.
- Formatted content to adhere to industry-specific style guides.
- Monitored competitor content to identify areas for improvement in client campaigns.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Produced original, creative content for promotional advertisements and marketing materials.
- Presented clients with unique copy options based on overall marketing objectives.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Collaborated with illustrators and photographers to enhance content.
Freelance Content Writer
Freelancer
India
11.2020 - 04.2021
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Created monthly Excel spreadsheets to manage client projects and deadlines.
- Added keywords, meta descriptions and alt image tags to increase SEO presence and published them on WordPress.
- Created concise, eye-catching headlines and copy and topics for different industries.
- Ghostwrote articles for different clients and agencies domestically and Internationally, serving FMCG, Technology, and FinTech industries, incorporating relevant SEO terms and interlinking.
- Proofread and edited web, social media and blog posts to prepare for publication.
- Completed thorough research into assigned topics.
- Performed keyword research to optimize content for SEO.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Complete knowledge and practical experience of WordPress Management.
SEO Content Writer
EYuva.com
India
11.2019 - 09.2020
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating, and authentic approach.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Researched and analyzed beauty industry trends to inform search marketing strategies.
SEO Content Writer
First Line Success Technologies
Salem
11.2018 - 11.2019
- Drafted blogs, buying guides, Amazon product reviews, articles, news releases, and web contents with thorough research into assigned topics.
- Written content and copies for social media- Facebook, Instagram and LinkedIn
- Written content for BTLs and different marketing collateral
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with captivating, and authentic approach.
- Performed keyword research to optimize content for SEO.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Formatted content to adhere to industry-specific style guides.
- Utilized feedback from clients and colleagues to improve content quality.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Developed content for variety of topics, ranging from technical to lifestyle, for multiple websites.
- Optimized website content and images to improve search engine rankings.
Freelance Content Writer
Pentabox.io
Chicago
05.2018 - 07.2018
- Used Microsoft Word, Google Docs and SharePoint to store and share created documents.
- Conducted extensive internet research to provide facts and statistics for articles and blogs.
- Added keywords, meta descriptions and alt image tags to increase SEO presence.
- Researched digital marketing industry-related topics by performing interviews and combing online sources.
- Strengthened content by thoroughly editing and proofreading content up to five times prior to submission.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
Branch Operations Officer
Axis Bank Private Limited
Mumbai, India
11.2016 - 03.2017
- Developed and implemented strategies to deliver quality customer service.
- Conducted branch management and oversight of market area.
- Balanced daily cash and ATM, immediately documenting inaccuracies.
- Reviewed new accounts for required documentation.
- Met deadlines by proactively managing individual and team tasks and streamlining processes.
- Maintained friendly and professional customer interactions.
- Enhanced branch production rates by handling staff conflicts, evaluations, hiring, and termination processes and coaching employees on company protocol and payroll operations.
- Compiled database of loan applicants' credit histories, financial statements and other financial information.
- Consulted customers to boost product sales and services.
- Resolved various issues impacting sales management and business operations.
- Kept current with financial services marketplace and legal and regulatory environment to uphold highest ethical requirements of industry.
- Engaged customers in needs-based conversations to identify opportunities and address banking plans and credit card needs.
- Offered clients advice and guidance on digital and self-serve options to make banking easy, simple and fast.
- Reached out, generated appointments and built new relationships to grow business.
- Welcomed customers warmly to meet banking service and transactional needs with seamless execution.
Senior Operations Associate- Travel
WNS Global Services Private Limited
Mumbai, India
05.2016 - 10.2016
- Organized office operations, leading daily activities and controlling correspondence.
- Managed back-office sales team through coaching and sales technique training.
- Communicated with internal personnel to provide status updates for both shipping and receiving dates.
- Maintained and prioritized to-do-list and followed up to complete tasks on-time.
- Executed and maintained quality control processes to meet criteria and standards and increase customer satisfaction.
- Prepared necessary travel documentation for national and international trips to diverse locations.
- Handled all aspects of client complaints by maintaining quality communications and establishing productive relationships.
- Promoted dedicated customer service and support by promptly resolving customer complaints.
- Maintained up-to-date knowledge of travel industry trends, regulations and best practices to better serve customers.
- Provided exemplary customer service to new and existing clients, which helped build lasting relationships and secure new travel assignments.
- Consistently fostered business growth by delivering first-rate travel advising and itineraries to develop valuable client relationships.
- Asked open-ended questions to better ascertain client needs and determine best international travel offerings.
- Recommended travel insurance plans to customers to reduce uncertainty and risk of financial loss.
Back Office Executive
BPO Solutions Private Limited
Mumbai, India
01.2015 - 05.2016
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Strengthened communication skills through regular interactions with others.
- Exercised leadership capabilities by successfully motivating and inspiring others.
- Proven ability to learn quickly and adapt to new situations.
- Organized and detail-oriented with a strong work ethic.
- Developed strong communication and organizational skills through working on group projects.
- Worked effectively in fast-paced environments.
- Demonstrated a high level of initiative and creativity while tackling difficult tasks.
- Paid attention to detail while completing assignments.
Education
Secondary School Certified - Middle School Education
06.1998 - 06.2010
Higher Secondary Certified - Higher Education in Commerce
07.2010 - 06.2012
Bachelors in Management Studies - Business Administration And Management
07.2012 - 06.2015
- Specialization Degree in Marketing
Professional Certification - Google Ads Expert Certification
12.2022 - 01.2023
Certification in Fundamentals of Digital Marketing - Fundamentals of Digital Marketing
11.2022 - 11.2022
Certification in SEO - Search Engine Optimization- Intermediate Level
12.2022 - 01.2023
Certification in NISM- Mutual Funds Distribution - Mutual Funds Distributionship
12.2016 - 01.2017
Skills
Conceptual thinking
Strong interpersonal skillsClient Management SkillsArticulative communications
Digital Marketing Intelligence
Unique content creation
Marketing communications expertise
Brand messaging
Team contribution
Marketing and advertising strategies
Content Strategy
Social Media Content
Content Generation
Public Relations Campaigns
SEO
Email Marketing
Corporate Communications
Creative concept development
Diverse audiences
Copywriting policies
Client relations
Strategic marketing
Proficient in Wordpress Management
Editing proficiency
Self-publishing experience
Networking skills
Affiliations
NISM-Series-V-A: Mutual Fund Distributors Certification
Certification
Certified Google Ads Expert, Clickofy Media Pvt Ltd
Timeline
Clickofy Media Pvt Ltd - Professional Certification, Google Ads Expert Certification
12.2022 - 01.2023
Indian Institute of Digital Education - Certification in SEO, Search Engine Optimization- Intermediate Level
12.2022 - 01.2023
Certified Google Ads Expert, Clickofy Media Pvt Ltd
12-2022
Indian Institute of Digital Education - Certification in Fundamentals of Digital Marketing, Fundamentals of Digital Marketing
11.2022 - 11.2022
Certified in Basics of SEO, Indian Institute of Digital Education
11-2022
Certified in Fundamentals of Digital Marketing, Indian Institute of Digital Education
11-2022
Senior Content and Copywriter - Evolve Brand Development Solutions
07.2022 - 03.2023
Content Writer - Tech Firefly Pvt Ltd
05.2021 - 04.2022
Freelance Content Writer - Freelancer
11.2020 - 04.2021
SEO Content Writer - EYuva.com
11.2019 - 09.2020
SEO Content Writer - First Line Success Technologies
11.2018 - 11.2019
Freelance Content Writer - Pentabox.io
05.2018 - 07.2018
NISM - Certification in NISM- Mutual Funds Distribution, Mutual Funds Distributionship
12.2016 - 01.2017
Licensed Mutual Funds V A: Distributors- NISM
12-2016
Branch Operations Officer - Axis Bank Private Limited
11.2016 - 03.2017
Senior Operations Associate- Travel - WNS Global Services Private Limited
05.2016 - 10.2016
Back Office Executive - BPO Solutions Private Limited
01.2015 - 05.2016
Model College of Management, Dombivili - Bachelors in Management Studies, Business Administration And Management
07.2012 - 06.2015
Model College of Commerce, Dombivili - Higher Secondary Certified, Higher Education in Commerce
07.2010 - 06.2012
Mahila Samiti English High School - Secondary School Certified, Middle School Education
06.1998 - 06.2010