Results-driven Product Manager with a proven track record in Adtech and Media & Entertainment. Specialized in-app expansion, revenue optimization, and cross-industry operations.
Overview
3
3
years of professional experience
Work History
Associate Product Manager
Jio Platforms Limited
02.2023 - Current
Strategic Growth and Market Expansion: Led JioTV+ growth initiatives, overseeing expansion of app across diverse OS and CTV platforms, including Android, iOS, Tizen, WebOS, and Amazon FireTV stick.
Revenue Optimization and Compliance: Extended JioTV+ to 5 new operating systems, ensuring strict compliance with OS guidelines. Spearheaded implementation of CTV Ads optimization strategies, contributing to increased revenue while maintaining feature parity.
Operational Efficiency and Workflow Optimization: Optimized operational efficiency and accelerated feature deployment by implementing intuitive CMS interfaces, resulting in a 40% reduction in workflow bottlenecks and enabling team to launch new updates 2x faster.
Enhanced User Accessibility and Satisfaction: Introduced user-friendly accessibility features such as customizable subtitles, screen reader support, and contrast adjustments, resulting in improved user engagement.
Strategic Partnerships and Agile Release Management: Collaborated with Jio Games to seamlessly integrate gaming experiences within OTT app, fostering increased user engagement. Implemented agile release management practices, leading to a 30% decrease in customer support tickets through targeted resolution strategies.
Analyst - Publisher Operations
Media.net
04.2021 - 02.2023
End-to-end Publisher Operations and Revenue Optimization: Managed end-to-end publisher operations across multiple supply-side integrations, optimizing revenue for a diverse portfolio of over 1000 publishers from theUS, Europe, and Japan. Demonstrated a strong understanding of internet monetization strategies tailored to various industries and user demographics.
Client Relations Excellence and Revenue Upsell: Excelled in client relations and implemented successful upsell strategies, resulting in a 15% increase in revenue from existing clients.
Cross-Functional Collaboration for Publisher Revenue Increase: Collaborated with cross-functional teams to develop and implement optimization strategies, leading to a substantial 20% increase in publisher revenue.
Data-Driven Portfolio Management: Developed and maintained comprehensive dashboards, trackers, and reports using Excel, Data Studio, and Tableau for data-driven portfolio strategies.
Optimization of B2B Product and Profitability: Played a key role in optimizing Entity Management System products, reducing operational hours by 20% and increasing revenue by 15%. Achieved exceptional profitability, consistently exceeding targets by 10% despite challenging market conditions.
Acknowledged as a Subject Matter Expert in Advertising Technology, mentoring 50+ new members.
Education
Bachelor of Engineering - Electronics
University of Mumbai
Mumbai
10.2020
Skills
Advertising Technology: Programmatic Advertising, Google Ad Manager, AdMob
Project Management and Collaboration: Jira, Release Management, Scrum, Azure DevOps
Design and Prototyping: Figma, Adobe XD, Design & Wireframing
Data Analysis and Visualization: Advanced Excel, Tableau, PowerPoint, Power BI, SQL, Looker, Mixpanel