Janik Rana
Mumbai
Summary
A seasoned leader in online reputation management and digital marketing, I excel in analytical reporting and team management, driving business growth and enhancing brand presence. My expertise in ORM tools and strategic communication has consistently delivered impactful results.
Overview
18
18
years of professional experience
Work History
Unit Lead : BRCC
Boomlet Media Group
04.2024 - 08.2024
- Managed all aspects of the BRCC Unit at Boomlet covering ORM efforts alongside Influencer Marketing initiatives as well as handling Crisis Communication with focus on Consumer Insights and Social Listening.
- Facilitated smooth transition of new clients by ensuring thorough understanding of requirements.
- Established key performance indicators for BRCC team to ensure alignment with client objectives.
- Developed crisis management plans with clients, guaranteeing swift action responses.
- Executed content seeding campaigns on Quora, Reddit, and meme platforms.
- Enhanced campaign effectiveness through collaboration with influencer marketing specialists.
- Collaborated with sales team on new business opportunities.
- Tools worked on : Hoot Suite, Simplify360, Brand watch, Meltwater, One Direct, Germin8, Radian 6, Quick Metrix, Konnect Insights, Hypeauditor, Locobuzz and other free social media tools.
- Managed team operations efficiently. Oversee rostering, leave management, reviews.
Group Head - ORM
Rep India Pvt Ltd
06.2021 - 03.2024
- Developed systematic ORM procedures for onboarding clients and brands.
- Directed a workforce of more than 25 staff members in handling different brands.
- Designed and implemented schedules for continuous 24/7 client operations.
- Led ORM team in Mumbai Region.
- Managed client relationships and addressed online reputation issues.
- Developed effective crisis management strategies.
- Oversaw customer interactions on social media, forums, and brand website.
- Tracked and analyzed online feedback, reviews, and suggestions across multiple platforms.
- Detected significant customer service pain points for brand and facilitated their minimization.
- Handled ad-hoc reporting requests for clients.
- Provided timely solutions for comments within specified TAT.
- Developed strategies for effective listening and seeding.
- Created informative reports and managed timely updates for MIS.
- Assisted in developing content and strategy for brands.
- Evaluated social media accounts of clients to identify areas for improvement.
- Skilled at optimizing ad performance on Facebook and Instagram.
- Oversaw influencer management and seeding activities.
- Performed data analysis to support various research projects.
- Tools worked on : Hoot Suite, Simplify360, Brand watch, Meltwater, One Direct, Germin8, Radian 6, Quick Metrix, Konnect Insights, Locobuzz and other free social media tools
- Managed rostering, leave management, reviews and appraisals.
Head of Analytics
Everymedia Technologies PVT LTD
12.2020 - 06.2021
- Created and presented reports demonstrating the marketing value of social media programs.
- Generated reports for weekly, monthly, and quarterly trend analysis.
- Developed insight-oriented analytical presentations.
- Expert in utilizing diverse social tools to assess performance on multiple social platforms.
- Collaborated with social media marketing team to plan and execute campaigns.
- Developed new ORM pitches and assisted the business development team with valuable data.
- Analyzed clients' social media accounts and conducted brand audits.
Head of Analytics / ORM
Ventures Advertising PVT LTD
05.2020 - 12.2020
- Identified and communicated best practices in ORM/social media to the team on a routine basis for clients like Central Bank of India, Western Railway, India Post, and Sohna Markfed.
- Strengthened client relationships by generating value-added reports.
- Prepared multiple reports on a daily, weekly, fortnightly, monthly, and quarterly basis.
- Shifted from formal responses to a personalized approach, leading to increased customer interaction.
- Collaborated with social media marketing team to plan and execute campaigns.
- Developed new ORM pitches to enhance business development efforts.
Group Account Manager
Studio Kraft Media & Entertainment PVT LTD
12.2018 - 04.2020
- Provided strategic advice to enhance client conversion and retention rates through improved digital marketing efforts.
- Engaged with clientele across diverse industries such as Hospitality, Food & Beverage, and Events.
- Led team of account managers, executed marketing strategies for customer base expansion.
- Increased customer acquisition through enhanced business strategies.
- Oversaw diverse marketing initiatives to boost brand recognition and attract potential clients.
- Collaborated with marketing teams to develop, launch, and refine successful campaigns for hospitality clients.
- Oversaw marketing projects from initial planning to final execution.
- Generated insights to evaluate marketing campaign performance against objectives.
- Designed and executed trials for diverse marketing channels.
- Analyzed consumer preferences and behavior to refine campaigns.
- Contributed to the creation of marketing copy, images, videos, emails and other collateral.
Head Online Reputation Management
Tonic Worldwide
08.2013 - 12.2018
- Established ORM processes for emerging brands and clients.
- Oversaw the online reputation management of brands.
- Handle response management on social media.
- Monitored interactions, feedback, and concerns on social platforms.
- Addressed feedback within designated Turn Around Time.
- Developed effective listening and seeding strategies.
- Compiled and analyzed reports.
- Assisted in developing brand content and strategies.
- Evaluated and enhanced effectiveness of clients' social media strategies through detailed analysis.
- Secured new business opportunities and developed pitches for emerging brands.
- Applied fundamental concepts of SEO and SEM.
- Skilled in managing Facebook and Instagram Ads.
- Executed influencer marketing strategies for positive online reputation management.
- Conducted comprehensive data analysis.
- Tools worked on : HootSuite, One Direct, Germin8, Radian 6, QuickMetrix, Konnect Insights, and other free social media tools.
Sr. Executive Online Reputation Management
Pinstorm Technologies PVT LTD
07.2011 - 08.2013
- Manage customer service (Response Management) on social media.
- Monitor comments, complaints, suggestions, and feedback on social media channels and across the web.
- Respond to comments with solutions within the specified turnaround time (TAT).
- Making reports and maintaining MIS.
- Help create content and strategy for brands, and coordinate with the design team.
- Analyzing social media accounts of clients and coming up with solutions to improve them.
- Client servicing and account management.
Event Manager and Social Media Executive
Freelance
01.2007 - 01.2011
- Managing the Event.
- Client Servicing.
- Media and advertising.
- Brand Promotions / Brand Activations.
- Budgeting Event.
- Online/Offline Sales of the Event as a Ticketing Partner.
- Handling and managing the company's Facebook page and social media.
- Performing Facebook ads for the same.
- Clients Worked With: Godfrey Phillips India (GPI) is promoting the Four Square Kings and Four Square Premium brands.
- Marlboro brand promotions of Marlboro Gold and Marlboro Classic.
- Nokia brand promotions of models like the N95, E90, and Lumia series.
- Samsung brand promotions of models like Note1 and Samsung Tab2.
- Ford brand promotions of cars like the Ford Fiesta and the Ford Figo.
- Microsoft Windows 7 & 8 U Crew Promotions.
- Handling mainline events such as Navratri with Falguni Pathak, Korakendra Navratri Utsav, Zoom Holi Party, Valentine's Day Bash, and New Year parties at Prime Properties in Mumbai.
Education
Bachelors in Management Studies - Management studies
Prahladrai Dalmia College
Mumbai, India01.2010
GNIIT - Management of Information Systems
NIIT
Mumbai, India01.2010
Skills
- Online Marketing Expertise
- Response Management
- Analytical Reporting Skills
- Social Media Strategy
- Business Growth Strategy
- MS Office
- Basic Power BI
- Crisis Communications
- ORM and listening tools
- Effective Communication
- Team Management
- Digital Sentiment Assessment
Languages
- English
- Hindi
- Marathi
- Gujarati
Personal Information
Date of Birth: 05/25/89
Timeline
Unit Lead : BRCC
Boomlet Media Group
04.2024 - 08.2024
Group Head - ORM
Rep India Pvt Ltd
06.2021 - 03.2024
Head of Analytics
Everymedia Technologies PVT LTD
12.2020 - 06.2021
Head of Analytics / ORM
Ventures Advertising PVT LTD
05.2020 - 12.2020
Group Account Manager
Studio Kraft Media & Entertainment PVT LTD
12.2018 - 04.2020
Head Online Reputation Management
Tonic Worldwide
08.2013 - 12.2018
Sr. Executive Online Reputation Management
Pinstorm Technologies PVT LTD
07.2011 - 08.2013
Event Manager and Social Media Executive
Freelance
01.2007 - 01.2011
Bachelors in Management Studies - Management studies
Prahladrai Dalmia College
GNIIT - Management of Information Systems
NIIT
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