Janvi Mehta
Media/Brand Marketing
Mumbai
Summary
- Dynamic and results-driven advertising/brand marketing professional with 13 years of experience in creating innovative marketing strategies and compelling advertising campaigns across various media platforms.
- Proven track record of enhancing brand visibility and brand KPI’s through the years.
- Skilled in Digital Media Buying, Digital Media Planning, Brand Management, Digital Ad Sales, Programmatic Buying with the ability to analyze market trends and consumer behavior to take strategic decisions.
Overview
17
17
years of professional experience
6
6
Certifications
4
4
Languages
Work History
Senior Director Investments
GroupM- Mindshare India
11.2022 - Current
- Leading Digital Buying for West Mindshare Clients- JSW Group, ICICI Group, Upstox, Castrol, UltraTech Cements, Cipla & Burger King, Kellogg’s, Unity Small Finance Bank.
- Responsible for indirect revenue for the organization. Grew PROP media revenue from 96 CR to 160 CR.
- Responsible for Client Savings annually. Delivered 15% savings in 95% of the deals. Accountable for new client pitches, maintaining price inflation, price management for vendor partners.
- Instrumental in closing deals like IPL, World Cup, Wimbledon, KBC, Asian Games, Shark Tank for MS West clients.
- Leading a team of 2 Digital Investment Directors.
- Responsible for external and internal stake-holder management.
- Leading National and global pitches.
- Delivering client's business objectives through innovative 360-degree digital media strategies.
- Strategic planning Client Servicing and Campaign Management.
- Collaboration with Digital Media Planning teams with to build AV plans (Digital).
- Working closely with the client on conceptualizing campaigns Managing teams: Interface with Creative, Operations, and Tech teams to seamlessly execute the media campaigns.
- Responsible for Post campaign analysis, with reports and take-outs, recommendations for future campaigns, competitive analysis and Bench-marking Active involvement in New Business Pitches.
National Account Director
Times Network
04.2022 - 10.2022
- For Financial year 2022, leading team of 5 sales managers (PAN India)
- Responsible for revenue generation from verticals like FMCG, Retail, Education, Auto, BFSI (Banks+Fintech), Real-estate, Health & Pharma, M&E, Logistics & E-Commerce
National Agency Lead
Times Network
02.2021 - 03.2022
- For Financial Year 2021, was leading a team of 3 Sales Managers (South, West & North)
- Responsible for over-all revenue from Agencies
- Responsible for Branded content partnerships & IP's
- Responsible for signing Volume Deals & APEX Deals from agencies across India
Vertical Lead
Bytedance India
05.2020 - 02.2021
- Leading M&E, Gaming verticals for Mid Market
- Leading a team of 3 Sales Managers
- Responsible for revenue generation from New Clients & Agencies
- Responsible for over-all revenue generation from 2 verticals for West Region
Digital Media Lead
Universal Pictures- MarzX India
05.2018 - 04.2020
- Leading Digital Media buying, planning & Brand associations for Universal Pictures India
- Leading media responsibilities for successful franchise like Fast & Furious, Dolittle, Minions, Bond etc.
- Leading Programmatic & Vanila media spends
- Leading a team of 3 media planners
Digital Ad Sales Manager- West & South
Times Internet
08.2017 - 05.2018
- West & South lead for TIL (Agencies)- TOI, ET, Indiatimes, MensXP, IDiva, Gaana.com, PG & Columbia
- West lead for OMG Group, Ogilvy
- South lead for OMG, Grey Wolrdwide, Ogilvy managed brands
Digital Sales Manager
Zomato
12.2015 - 08.2017
- Responsible for Ad Sales for entire New Dubai zone
- Managing sales for White Label Applications across New Dubai
- Responsible for incremental business from existing Zomato customers
- Won "Best Sales Manager" Award
Solution Sales Manager
Times Internet Limited
06.2014 - 07.2015
- Managing Ad Sales & Branded partnerships for TimesCity
- Responsible for Digital Ad Sales revenue for West Region
Assistant Manager
Hindustan Times Media
08.2011 - 06.2014
- One point contact for Digital Sales- West region
- Responsible for Brand Partnerships and barter deals
Marketing Intern
Red Bull India
08.2008 - 08.2010
- Responsible for market research & implementation of marketing strategies, on-ground
- Leading a team of 14 interns
Education
Certificate in Strategic Brand Management & Communications, Brand Marketing - Strategic Brand Management
MICA- The School of Ideas
Ahmedabad, India12-2025
Master of Commerce - Marketing
University of Mumbai
Mumbai, India06.2013
BBA - Marketing
University Of Mumbai
Mumbai, India 04.2001 -
Skills
DIGITAL SALES
ABILITY TO WORK UNDER PRESSURE
PROBLEM SOLVING
LEADERSHIP
MANAGEMENT
BRAND MARKETING
BRAND COMMUNICATIONS
Google AdWords
Facebook Ads Manager
Twitter & LinkedIn Ads
DV360 (Programmatic)
Google Analytics
Datorama by Salesforce
Comscore
Similarweb
Appsflyer & ClaverTap
AMS & other Marketplaces
DV360
Recognition & Awards
- E4M 40under40Digital 2024 Winner
- Won the "Women Disruptor" award for Best Media Buying Category, 2024
- Shortlisted for EMVIES-Best Media Buying Category
- Shortlisted for CHOREOSS- Newbie in Spot Light Category
Certification
Google Ads Search Certification
Timeline
Senior Director Investments
GroupM- Mindshare India
11.2022 - Current
National Account Director
Times Network
04.2022 - 10.2022
National Agency Lead
Times Network
02.2021 - 03.2022
Vertical Lead
Bytedance India
05.2020 - 02.2021
Digital Media Lead
Universal Pictures- MarzX India
05.2018 - 04.2020
Digital Ad Sales Manager- West & South
Times Internet
08.2017 - 05.2018
Digital Sales Manager
Zomato
12.2015 - 08.2017
Solution Sales Manager
Times Internet Limited
06.2014 - 07.2015
Assistant Manager
Hindustan Times Media
08.2011 - 06.2014
Marketing Intern
Red Bull India
08.2008 - 08.2010
BBA - Marketing
University Of Mumbai
04.2001 -
Certificate in Strategic Brand Management & Communications, Brand Marketing - Strategic Brand Management
MICA- The School of Ideas
Master of Commerce - Marketing
University of Mumbai
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