P&L Management: Successfully managed budgets and revenue generation across all brands
Multi Category Portfolio Management: Led multicategory strategy spanning food, personal care, and baby care products for brands including Nongshim, Real Thai, Jackpot, Pigeon, Mustela, and Trisa
Quick & Ecommerce Platform Management: Oversaw operations across all e-commerce platforms ensuring optimal performance on platforms like Amazon, Flipkart, Blinkit, Zepto, Swiggy Instamart, Flipkart Minutes, Ajio, FirstCry, Tata1MG, Netmeds etc
Marketing Leadership: Designed and executed comprehensive marketing campaigns across all platforms
Distributor Relations: Established and maintained strong vendor and distributor relationships
Data Analytics: Implemented data-driven decision making and market trend analysis
Digital Marketing: Executed integrated digital marketing strategies across YouTube, Meta, and other platforms
Growth Achievement: Drove 120% sales growth within one year through strategic initiatives
Sales Planning: Developed sales forecasts, set targets, and implemented achievement strategies
Team Leadership: Successfully led and mentored a team of 5 members
Founder
Indian Crystal Company
New Delhi
07.2020 - 09.2023
Product Strategy: Led end-to-end product development and strategic vision
P&L Management: Successfully managed budgets and revenue generation
Brand Development: Built and positioned brand identity in the market
Community Building: Created and managed content strategy and community engagement
International Expansion: Successfully executed global launch operations
Data Analytics: Conducted thorough data analysis and market trend research
Financial Management: Managed budgeting and successful fund-raising initiatives
Supplier Relations: Developed and maintained strategic supplier partnerships
Market Expansion: Led marketplace expansion strategies and execution
Risk Management: Conducted comprehensive risk assessment and mitigation
Market Intelligence: Analyzed and acted on market trends and opportunities
Negotiated contracts with vendors and suppliers for optimal pricing structure.
Managed crises and unexpected challenges, ensuring minimal impact on business continuity.
Hired, trained and mentored sales and marketing staff dedicated to employing Google AdWords, Google Analytics, and other SEO techniques and metrics sources.
E-Commerce Manager
GSJ Pharma
New Delhi
04.2015 - 07.2020
Category Management: Led multicategory operations across FMCG, cosmetics, baby care, electronics, and stationery
Global Operations: Spearheaded global marketplace expansion initiatives
Brand Launch: Successfully launched multiple brands on Indian marketplaces
Marketing Execution: Developed and implemented marketplace marketing strategies
Financial Oversight: Managed P&L responsibilities and performance metrics
Logistics Management: Oversaw end-to-end logistics operations and optimization
Operations Manager
GSJ Pharma
New Delhi
04.2013 - 04.2015
Vendor Management: Developed and maintained vendor relationships
Customer Relations: Managed customer relationship strategies and execution
Financial Management: Oversaw P&L operations and reporting
Supply Chain: Led supply chain optimization and management initiatives
Education
M.com - Commerce
A.R.N.I University
Himachal Prades
01-2016
B.Com - Commerce
Delhi University
New Delhi
01-2014
Skills
E-commerce Management
Digital Marketing Strategy
Social Media & Content Marketing
Multi Category Management
P&L Management
Brand Positioning
Team Leadership & Mentorship
Marketplace Optimization
Quick Commerce Engagement
Data-Driven Marketing
Performance Analysis
Google/Meta Ads
Shopify Expertise
Summary
Results-driven E-commerce and Digital Marketing leader with over 10 years of experience in management, marketplace optimization, and digital strategy. Proven track record in scaling businesses, achieving 120% YoY growth, and leading cross-functional teams. Expert in P&L management, brand development, and data-driven marketing strategies.