JAQUELINE JOSEPH
Dallas
Summary
Results-driven Product Marketing Manager with a strong foundation in electrical engineering and an MBA, specializing in new product introduction (NPI), cross-functional collaboration, and product lifecycle management. Experienced in managing complex development timelines, coordinating with engineering, sales, and marketing teams to ensure seamless product launches. Adept at translating technical requirements into market-ready solutions and driving strategic initiatives through data-driven decision-making. Passionate about bridging the gap between technology and business to deliver exceptional results. Skilled in digital marketing, content creation, and stakeholder management, with a focus on sustainability and software solutions.
Overview
6
6
years of professional experience
Work History
Technical Product Marketing Manager
Harman International Corp
08.2023 - 03.2025
- Digital Marketing Leadership: Spearhead digital-first marketing strategies for Harman’s Professional Audio, Video, and Control division, leveraging innovative digital methods to reach potential customers and track campaign performance.
- Content Creation: Develop compelling product narratives, application guides, and technical copy for international trade shows, social media channels, and technical training events, resulting in increased engagement and lead generation.
- Sales Enablement: Produce and deliver sales enablement tools, including presentations, data sheets, and training materials, improving sales team effectiveness and product knowledge.
- Cross-Functional Collaboration: Collaborate with Product Management, Sales, and Engineering teams to develop product messaging and positioning strategies that align with customer needs and market trends.
- Successfully generated over 20% industry write-ups and contributed articles to position product and brand as market leader.
New Product Introduction (NPI) Service Engineer
Harman International Corp
11.2018 - 07.2023
- Product Launch Management: Successfully managed the launch and service documentation for 40+ product launches across 10 unique brands, ensuring consistent project deadlines and seamless go-to-market execution.
- Customer Insights & Data Analysis: Gathered and analyzed customer insights and product performance data, contributing to the refinement of product strategies and technical documentation, resulting in a 30% reduction in service costs.
- Training & Enablement: Collaborated with educational marketing and technical support teams to develop 100+ hours of training content, enhancing product knowledge across internal and external audiences.
- Technical Documentation: Authored technical documentation, including BOMs and service manuals, improving service center response times and reducing costs by 30%.
Education
Master of Business Administration (MBA) -
Western Governors University
Salt Lake City, UTBachelor of Science in Electrical and Computer Engineering -
The University of Texas at Austin
Austin, TXSkills
- MS Suite
- PowerPoint
- Excel
- Adobe Suite
- Acrobat
- Premiere Pro
- Digital Marketing
- Content Creation
- Sustainability & Software Expertise
- Stakeholder Management
- Data-Driven Decision Making
- Project Management
Additional Information
- Proficient in MS Suite including SharePoint, Word, PowerPoint, and Excel
- Proficient in Adobe Suite including InDesign, Acrobat, Premiere Pro, Audition, and Illustrator
- Active member of Harman Women’s Network
- Mentor for college students through "Women Mentoring Women in Engineering" at a local university, supporting the next generation of women in STEM fields
Timeline
Technical Product Marketing Manager
Harman International Corp
08.2023 - 03.2025
New Product Introduction (NPI) Service Engineer
Harman International Corp
11.2018 - 07.2023
Bachelor of Science in Electrical and Computer Engineering -
The University of Texas at Austin
Master of Business Administration (MBA) -
Western Governors University
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