Jashn Kotwal

Digital Marketing Strategist | Client Growth & SMB Solutions
Results-driven professional with 3+ years of experience in tech sales, APAC market expansion, and data-driven digital marketing. Proven expertise in:
✓ Paid Campaign Management: Launched and optimized campaigns across Google Ads, Meta, and SEO, driving 40%+ client acquisition.
✓ Client Success: Built multi-quarter growth strategies for SMB portfolios, improving retention by 35% via CRM-led engagement.
✓ Storytelling & Sustainability: Crafted brand narratives (PepsiCo, Patagonia) to align products with consumer values, boosting engagement by 20%.

Digital Advertising | Client Portfolio Management | Data Storytelling

Google Ads, GA4, Meta Ads | - SMB Growth Strategies | - Power BI, Advanced Excel

Campaign Optimization | - KPI-Driven Reporting | - Brand Positioning

Cross-Functional Collaboration | - Risk Mitigation | - Consumer Behavior Analysis

• PepsiCo RTE Cereal Strategy, Loughborough University, 2023, Digital Campaign Design: Proposed SEO-driven content and Google Ads campaigns targeting Gen Z, projected to boost web traffic by 20%., Data-Driven Market Analysis: Leveraged UK consumer trends (70% premium for sustainability) to position PepsiCo as a health-conscious leader., Storytelling for Engagement: Created seed-paper packaging narratives to drive emotional connections, aligning with Google’s focus on consumer-centric narratives.
• Patagonia Corporate Strategy Analysis, Loughborough University, 2023, Brand Positioning: Analyzed Patagonia’s differentiation via sustainability storytelling, providing insights applicable to Google’s client success strategies., Stakeholder Engagement: Evaluated CSR initiatives (e.g., 1% for the Planet) to build brand loyalty, a tactic transferable to Google’s SMB partnerships.
• PureWsh Copycat Brand Strategy, HomeDeals Stores, 2023, Brand Equity Transfer: Leveraged Persil’s reputation to design a cost-effective detergent line, mirroring strategies for scaling Google Ads adoption among SMBs., Omni-Channel Marketing: Proposed digital campaigns (social media, influencer partnerships) to drive 30% brand awareness, relevant to Google’s multi-platform focus.
• Purdey’s Beverage Revitalization, Loughborough University, 2023, Health-Conscious Campaigns: Advised on digital promotions (AR experiences, hashtag events) to tap into post-pandemic wellness trends, similar to Google’s data-driven targeting., Market Penetration: Redesigned packaging and shelf placement in supermarkets, demonstrating hands-on portfolio optimization.