JASIYA K M

• Founded and operate a comprehensive audiology and speech therapy clinic offering diagnostics, hearing aid fitting, cochlear implant counselling, speech/AVT therapy, and occupational therapy for both pediatric and adult populations.
• Provide direct patient care, including cochlear implant mapping, post-implant rehabilitation, and early intervention AVT for children with hearing loss.
• Oversee overall clinic operations and lead direct-to-consumer (D2C) marketing, leveraging digital outreach, social media, and community engagement to drive patient acquisition.
• Build and maintain strong vendor partnerships, ensuring competitive pricing and timely supply of hearing aids, implant accessories, and clinical equipment.
• Continuous engagement with patients and caregivers offers critical insights into device usability, challenges, and care journeys, informing clinical decisions and supporting improved product recommendations.

• Spearheaded business development for Cochlear's Bone Conduction portfolio (Baha® and Osia®) in Western India, supporting new clinic onboarding and market expansion.
• Conducted clinical need assessments, trained professionals on BCI candidacy, and supported adoption of Baha/Osia through customized clinical engagement.
• Executed go-to-market strategies through workshops, demo sessions, and follow-up activities to drive patient conversion from traditional hearing aids to implantable solutions.
• Provided field-level insights on adoption challenges and clinical feedback, informing internal product positioning and strategic planning.

• Transitioned into a business development role focused on Bone Conduction Implants.
• Engaged existing CI clinics to introduce BCI candidacy, and onboarded new ENT-led clinics for non-surgical Baha® Start fittings.
• Identified high-potential cities and hospitals with unmet BCI need and built relationships with ENT surgeons and audiologists.
• Conducted clinical training and candidacy awareness programs, enabling more professionals to evaluate and recommend Baha/Osia devices.
• Provided surgical support during Osia® and Baha® implantations, ensuring smooth clinical execution and clinician confidence.
• Supported initial product fittings and follow-up care, laying the foundation for long-term BCI adoption in the region.

• Managed Cochlear's implant and upgrade portfolio across Central Kerala, collaborating closely with hearing health professionals and end-users.
• Engaged directly with recipients to understand their hearing journeys and outcomes, while guiding candidates in selecting the most suitable technology.
• Delivered consistent portfolio growth through territory expansion, clinician training, and patient-focused initiatives. FY21 marked standout gains with 180% growth in systems and 137% in services.
• Identified and activated new surgical and rehabilitation centers, improving access and enabling sustainable business growth.
• Revived dormant accounts and converted competitor users by building trust and delivering clinical-commercial support.
• Promoted early intervention, bilateral implantation, and premium technology adoption through structured professional engagement.
• Led patient and family-facing programs including AVT webinars, habilitation sessions, and awareness campaigns to drive education and long-term brand loyalty.

Key Achievements:

• Nomination for ‘Hear the Customer' Kick Off F23 (2022)
• Nomination for the APAC HEARO Awards for 'Hear the Customer' (Nov 2021)
• Nomination for 'Aspire to Win' Award, Kick Off F22 (2021)
• Nomination for the APAC HEARO Awards for Remove Boundaries (Nov 2020)
• Value Creation Award, CCM (2019)

• Provided online therapy and guidance to individuals with communication disorder
• Drove initiatives for tele-audiology practices at the Tele-center for persons with communication disorders
• Supervised Post Graduate students with orientation, evaluating research article presentation and documentation
• Supported in the research activities at TCPD
• Organized tele-orientation programs and virtual seminars for professionals across India

Key Achievements:

• Published a research article in The Journal of International Advanced Otology (2021)
• Published a dissertation on VEMP and Video Head Impulse Test in ANSD (2017)

• Played a key role in diagnostic audiological evaluation, speech and language evaluation, hearing aid dispensing, neonatal hearing screening, listening training and
  community-based camps

Key Achievements

• Awarded best oral presentation for a scientific paper at Audiology International Masterclass Series 2015 (AIMS2015)