Jasleen Mavi
Account Manager, Operations
Noida
Summary
With an 8-year experience navigating the dynamic digital landscape, I relish the opportunity to sit down and brainstorm, creating ideas that go viral for my brand. Proudly, seized a golden opportunity in 2022 during Alia Bhatt's wedding, where Aurelia went viral within hours. Proficient in account management, I excel in strategies that drive business growth with ROI centric results. Collaborating closely with Paid Media, Technology, Content, and Design teams has cultivated a diverse experience, specializing in up selling/cross-selling Martech solutions to clients. Enthusiastic about trekking and taking on challenges, I find joy in exploring new places in unconventional and challenging ways.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Account Manager
Emporiom Digital
1 2022 - Current
- Successfully managing multiple brand accounts, including Aurelia, Elleven, Bobcat, Vi John Kart, Archies, Prakritik, and Feather Touch
- Strategically planned #BeatTheTough campaign for the brand Bobcat
- Planned and executed an online pageant for Aurelia 'Miss Sunshine'
- Organized and managed a photo shoot for Aurelia Miss Sunshine winners and worked on the mood board for the same.
- Develop and implement strategic digital plans, driving revenue growth and consistently surpassing targets
- Conceptualizing the campaign and executing the successful launches of SS'22, MF'22, and SS'23 collection for Aurelia
- Overseeing smooth execution of performance driven ads and meeting the KPIs
- Conduct impactful quarterly business highlighting progress and areas of focus for continuous improvement.
- Collaborate and support the development, execution, and optimization of online advertising campaigns.
- Prepare monthly and quarterly reports highlighting ad campaign results, insights, and recommendations for the client.
- Manage accounts specifically for Meta Ads and Amazon Marketing including; W, Aurelia, Vi John Kart, and Feather Touch.
- Made #BeComplimentReady campaign a big success primarily with Alia's wedding when the brand Aurelia went viral on all media and digital channels, organically
- In the Fiscal Year 2023-24, Q1 -> Delivered a ROAS of 6 via influencer marketing and social media campaign efforts
- Ensuring client satisfaction by building strong relationships and addressing their needs promptly.
- Addressing problems with accounting, billing, and service delivery to maintain and enhance client satisfaction.
Account Manager
Upwork
01.2020 - 01.2022
- Explored and excelled in bidding for projects spanning; UI/UX domain, social media management, SEO, content writing, and Performance Ads.
- Maintained collaboration with former company, RedAlkemi where I helped them drive business/leads via Upwork
- Managed accounts for clients such as Essential Need, Heritage Transport Museum, and Body Restoration
- Directly collaborated with clients through Upwork, including: The Cover, Myles'O Berry, Leon Infotech, Ideal Homes, Being Pahadia, and C2C Engineering
- Quarterly media planning & digital strategizing for accounts
Account Manager
RedAlkemi
04.2016 - 08.2019
- Started my journey as an account manager with Verka as my first client
- Managed key accounts like Abhinav Bindra Targeting Performance, Heritage Transport Museum, Tour.is, Marriageuana, Snoozer Mattresses, Gemkart, Body Restoration, Aura Pottery, Ivy Hospital, and Essential Need
- Gained invaluable insights into SEO implementation and the significance of maintaining an organic social media presence
- Successfully executed various tasks, including crafting post copies, writing blogs, conducting keyword research, managing social media platforms, and generating monthly reports
- Collaborated closely with prestigious educational institutions like Doon Public School and Welham Boys School, facilitating monthly training sessions for students on creating personal web profiles
- Directly worked with the CEO in creating pitch presentations
- Created monthly and quarterly business reviews for all accounts
- Major achievement was learning and working on the platform Sprinklr and handling the brand Philip Morris International.
Account Manager
4 2016 - 8 2019
- Made #BeComplimentReady campaign a big success primarily with Alia's wedding when the brand Aurelia went viral on all media and digital channels, organically
- In the Fiscal Year 2023-24, Q1 -> Delivered a ROAS of 6% via influencer marketing and social media campaign efforts
- Successfully collaborated with vendors to execute Twitter Trend for Alia Bhatt and Aurelia
- Strategically planned #BeatTheTough campaign for the brand Bobcat
- Closely monitored the Awareness campaign with PPC Team and captured 5% more acquisition in the same budget as previous quarter by optimizing the campaign and taking learnings from the previous campaign
- Successfully launched Footwear as category for the brand Aurelia with the campaign Aurelia X FootLove
- Planned and executed an online pageant for Aurelia 'Miss Sunshine'
- Successfully received more than 2K entries in less than 5 days
- Organized and managed a photo shoot for Aurelia Miss Sunshine winners and worked on the mood board for the same.
Education
MBA - IT -
Sikkim Manipal University
BTech - Computer Science Engineering - undefined
Shaheed Udham Singh Women College, Tangori (PTU)
Diploma - Computer Science Engineering - undefined
Shaheed Udham Singh Polytechnic College (PSBTE)
10th/12th - undefined
Guru Nanak Public School, Chandigarh
Skills
Account Management
Excel Proficiency
Social Media Marketing
Amazon Marketing
Meta Ads
Sales Analysis
Customer Service
Account development
Teamwork and Collaboration
Account Management
Websites
Certification
GA-4
Timeline
Amazon Sponsored Ads
07-2024
GA-4
01-2023
Account Manager
Upwork
01.2020 - 01.2022
Account Manager
RedAlkemi
04.2016 - 08.2019
Account Manager
Emporiom Digital
1 2022 - Current
Account Manager
4 2016 - 8 2019
MBA - IT -
Sikkim Manipal University
BTech - Computer Science Engineering - undefined
Shaheed Udham Singh Women College, Tangori (PTU)
Diploma - Computer Science Engineering - undefined
Shaheed Udham Singh Polytechnic College (PSBTE)
10th/12th - undefined
Guru Nanak Public School, Chandigarh
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