Jasleen Nakra
Navi Mumbai
Summary
Dynamic Senior Sales Leader with 12+ years of expertise in Digital Ad Sales across diverse industry categories. Proven ability to drive revenue growth through innovative 360-degree advertising solutions across web, mobile, and video platforms. Demonstrated success in establishing new revenue streams, leading cross-functional collaborations, and managing high-performance sales teams. Adept at aligning business goals with innovative ad strategies, delivering measurable impact quarter over quarter.
Overview
13
13
years of professional experience
Work History
Chief Manager – Digital Media Sales (Web & Mobile)
DB Digital
07.2021 - Current
- Spearheaded revenue monetization efforts across multiple verticals, achieving consistent quarter-on-quarter growth for the West market
- Drove cross-platform ad sales strategies, integrating offerings across print, radio, and digital for holistic client campaigns
- Collaborated with ad operations, creative, and brand solutions teams to craft customized, high-impact campaigns
- Generated 20% YoY revenue growth by securing partnerships with top-tier clients across BFSI, Automotive, and FMCG sectors
- Managed a team of 5+ sales professionals to exceed regional targets and foster client relationships
Group Head/Senior Manager – Digital Media Sales
DB Digital
01.2018 - 06.2021
- Led regional sales efforts across key industries, focusing on revenue generation in Mumbai, Pune, and Gujarat
- Partnered with creative and ad operations teams to deliver omni-channel ad solutions, aligning with client-specific needs
- Achieved 20% increase in ad revenue, setting new benchmarks for the West region's performance
- Managed high-value clients, ensuring their repeat business and sustained engagement
Senior Manager (Category Group Head) – Digital Media Sales
Zee Unimedia Limited
03.2016 - 12.2017
- Conceptualized and implemented long-term strategic partnerships for the Zee5 VOD platform during pre-launch phases, securing AVOD and SVOD content deals
- Accountable for ad sales across Zee’s premium portals (India.com, Zee News, DNA, Mashable, Bollywoodlife, etc.)
- Developed category-specific ad strategies for FMCG, Health & Pharma, and Telecom, delivering measurable results
Manager – Digital Media Sales
Zee Unimedia Limited
03.2014 - 03.2016
- Orchestrated innovative campaign strategies, optimizing ad delivery models (CPM, CPC, CPV) for maximum ROI
- Successfully identified and pursued new business opportunities, leading to a 15% revenue uplift in a competitive market
- Collaborated with advertising agencies and clients to design media solutions, driving deeper market penetration
Executive – Digital Media Sales
Zee Unimedia Limited
03.2012 - 03.2014
- Generated impactful revenue streams for India.com and IAMP ad network, contributing to sustained business growth
- Built and nurtured client relationships, ensuring long-term partnerships across BFSI, FMCG, and Retail categories
- Implemented competitor tracking strategies to adjust campaigns dynamically and outperform market trends
Education
MBA - Marketing
Lala Lajpatrai Institute of Management
01.2012
Bachelor of Engineering (B.E.) -
Watumull Institute of Electronic Engineering
01.2009
Skills
- Digital Sales & Marketing Strategy
- Team Leadership
- C-Suite Relationship Management
- Media Planning & Execution
- Innovative Cross-platform Ad Campaigns (Web, Mobile, VOD)
- Data-driven Sales Analysis
- Identifying new business opportunities
- Exceptional interpersonal skills
- Leading in high-pressure environments
- Persuasive Negotiations
Accomplishments
- Consistently delivered 15-20% incremental revenue growth across roles.
- Played a pivotal role in Zee5’s pre-launch partnerships, securing long-term ad deals.
- Managed high-ticket campaigns across BFSI, FMCG & Retail sectors, surpassing KPIs.
- Successfully led a 5-member sales team, driving cross-functional collaborations across ad operations, creative, and strategy units.
Hobbies and Interests
- Traveling
- Cooking
Languages
- English
- Hindi
- Marathi
- Punjabi
Personal Information
- Date of Birth: 06/04/88
- Marital Status: Married
Timeline
Chief Manager – Digital Media Sales (Web & Mobile)
DB Digital
07.2021 - Current
Group Head/Senior Manager – Digital Media Sales
DB Digital
01.2018 - 06.2021
Senior Manager (Category Group Head) – Digital Media Sales
Zee Unimedia Limited
03.2016 - 12.2017
Manager – Digital Media Sales
Zee Unimedia Limited
03.2014 - 03.2016
Executive – Digital Media Sales
Zee Unimedia Limited
03.2012 - 03.2014
MBA - Marketing
Lala Lajpatrai Institute of Management
Bachelor of Engineering (B.E.) -
Watumull Institute of Electronic Engineering
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