Jasleen Singh
Gurugram,HR
Summary
Creative and data-driven Marketing Coordinator. Passionate about developing engaging campaigns and driving brand visibility. Seeking an opportunity to leverage my skills in market research, digital marketing, and content creation to elevate brand strategies and achieve marketing goals.
Overview
6
6
years of professional experience
Work History
Assistant Manager Growth and Marketing
ALLEN DIGITAL
01.2024 - 01.2025
- Built and managed the company's social media presence from the ground up on platforms like Telegram and Quora to connect with student communities and amplify engagement
- Developed and wrote ad copies for performance campaigns across digital platforms, driving consistent lead generation.
- Led influencer marketing initiatives and collaborations, enhancing brand visibility and trust among the student audience.
- Worked on strategic course launch campaigns, executing paid ads and organic content strategies.
- Spearheaded the School Partnership Program, introducing the Allen App to school students and generating high-intent leads through direct outreach and awareness campaigns.
Growth and Marketing Executive
DOUBTNUT
01.2019 - 01.2024
- Strategized and executed the company’s entire social media growth, leading content and engagement across YouTube, Instagram, Facebook and short video platforms.
- Built and managed an influencer marketing network of 500+ creators, resulting in over 300 million views for the brand.
- Managed a marketing budget exceeding ₹50 Lakhs per month across various campaigns.
- Oversaw content and communication strategy, leading a team of designers to deliver impactful visual assets (banners, videos, creatives)
- Boosted ad CTR from 0.5% to 2.8% by revamping content strategy and messaging.
- Managed relationships with PR agencies, print media, and digital media houses.
- Worked closely with the founders to shape and monitor brand awareness, recall, and campaign effectiveness.
Internship in Editorial department
ZEE NEWS
01.2019 - 01.2019
- Content Editing and Proofreading: Editing news scripts, articles, or reports for clarity, grammar, and coherence. Ensuring that content meets the channel's standards before it goes live.
- Video Editing: Grasp the essence of the news story before editing. Understand its context, key points, and the intended audience to highlight the most critical elements.
- Social Media Handling: Developed a comprehensive content strategy that aligns with the channel's editorial policies and audience preferences and Planned content in advance, considering the timing, relevance, and format suitable for various social media platforms.
- Story Planning and Assignment: Assess the news landscape and determine the most important stories to cover based on factors such as relevance, impact, and audience interest. Assign reporters, correspondents, or journalists to cover specific stories, events, or beats based on their expertise and proximity to the location.
Education
Bachelors of arts - Journalism and Mass communication
CHITKARA UNIVERSITY
01.2019
Skills
- Digital Marketing Expertise
- Market Research and Consumer Insights
- Brand Development and Management
- Adaptability and Agility
- Content Strategy and Creation
- Project Management
- Public Relations
- Teamwork
- Time Management
- Leadership
- Effective Communication
LANGUAGES
English
Hindi
Punjabi
Timeline
Assistant Manager Growth and Marketing
ALLEN DIGITAL
01.2024 - 01.2025
Growth and Marketing Executive
DOUBTNUT
01.2019 - 01.2024
Internship in Editorial department
ZEE NEWS
01.2019 - 01.2019
Bachelors of arts - Journalism and Mass communication
CHITKARA UNIVERSITY