Jasmeet Singh
Noida
Summary
B2C Sales Head with 16+ years of experience in the education sector. Proven expertise in building and scaling admissions teams, developing B2B/B2C strategies, and driving growth across domestic and international education markets. Successfully launched MBBS Abroad vertical, handled regional and national operations, and received recognition for excellence in center management and sales leadership.
Overview
17
17
years of professional experience
Work History
B2C Sales Head
MetaApply
01.2025 - Current
- Spearheading nationwide B2C sales operations in the Study Abroad vertical.
- Initiated and built the MBBS Abroad vertical from scratch, driving end-to-end strategy, team hiring, process design, and partner onboarding.
- Developed and executed dual-channel (B2B and B2C) expansion strategies for MBBS Abroad admissions.
- Set up dedicated inside sales, tele-counseling, and partner onboarding teams to drive growth.
- Leading a team of counselors, inside sales reps, and regional managers to achieve aggressive revenue and admissions targets.
- Building strategies for student acquisition, parent engagement, and maximizing conversion ratios across multiple geographies.
Sales & Marketing Head
3C Chetanya
04.2024 - 12.2024
- Led the complete sales and marketing function for study abroad programs across North India, with a focus on Tier 2 and Tier 3 cities.
- Designed and implemented end-to-end sales strategies targeting high school students, college graduates, and working professionals aspiring to study abroad.
- Conducted market research to identify gaps in regional demand, aligned service offerings accordingly, and created localized marketing plans.
- Onboarded new channel partners, coaching centers, and school networks to strengthen the B2B referral ecosystem.
- Initiated a counselor training program focused on objection handling, personalized student guidance, and cross-border admission protocols.
- Created comprehensive digital campaigns, landing pages, and email flows to improve lead-to-conversion rates across various geographies.
- Collaborated with internal teams to build an in-house CRM system for better lead tracking, follow-ups, and closure.
- Organized over 50 student orientation sessions, parent webinars, and walk-in events, increasing physical footfalls at centers.
- Maintained performance dashboards for sales and counselor KPIs, leading to a 40% improvement in target achievement rates.
- Played a vital role in restructuring underperforming branches and improving their revenue contribution through strategic interventions.
Area Business Head
BYJU'S
04.2022 - 03.2024
- Led overall Sales, Marketing, and Operational functions across all BYJU'S centers in Haryana.
- Managed a cross-functional team of 60+ employees including BDMs, counselors, center managers, and coordinators.
- Planned and executed regional GTM strategies for BYJU'S tuition centers, targeting K-12 segment.
- Oversaw admissions, P&L, staff hiring, brand events, and local performance optimization.
- Conducted 300+ school seminars, student engagement events, and career guidance sessions.
- Regularly liaised with parents and students to ensure counseling effectiveness and strong customer experience.
- Coordinated with central marketing team for geo-targeted lead generation and local promotions.
- Created performance-based incentive systems and counselor training programs to boost revenue.
- Revamped underperforming centers with high attrition, turning them profitable within 3–4 months.
- Played a critical role in new center launches and territory expansion planning for North India.
Head of Admissions
IILM University
03.2020 - 03.2022
- Directed UG & PG admissions for Greater Noida and Gurgaon campuses, across streams like Management, Law, Design, Psychology, etc.
- Developed and executed a comprehensive yearly admissions calendar with events, webinars, and school outreach.
- Launched hybrid admission strategy post-COVID, integrating digital lead nurturing with offline interactions.
- Collaborated with internal departments—academics, marketing, finance—for seamless admissions and onboarding.
- Trained and led a pan-India counselor team to handle diverse student profiles and requirements.
- Built and nurtured school counselor relationships across India, creating a steady stream of referrals.
- Worked with the marketing team to align campaigns (Google, Meta, SEO) to admissions funnel.
- Introduced CRM-based admission tracking and lead management system for better conversion and follow-ups.
- Increased application-to-conversion ratio by 25% in two years through structured counseling and engagement.
Senior Manager
askIITians
10.2018 - 03.2020
- Managed pre and post-sales of all physical centers across the Middle East.
- Handled cross-border operational challenges, parent counseling, and local partnerships.
- Enhanced enrollment and retention through structured marketing funnels.
Assistant General Manager
Aakash Institute
09.2014 - 09.2018
- Progressed from Branch Manager to AGM through outstanding performance in center growth and admissions.
- Managed end-to-end operations, sales, academics coordination, and revenue targets for multiple Aakash branches.
- Won 'Branch Manager of the Year – 2016' for achieving the highest student intake and retention across the region.
- Oversaw P&L, staffing, student-parent engagement, and compliance for every operational unit.
- Organized and led 500+ student orientation sessions, PTMs, and academic webinars.
- Built strong ties with school principals, tuition centers, and coaching networks to boost referrals and admissions.
- Reduced attrition by designing and implementing structured mentorship and parent connect programs.
- Managed over 50+ counselors, academic coordinators, and marketing executives directly or indirectly.
- Developed and executed localized marketing strategies—newspaper ads, hoardings, school seminars—to grow visibility and walk-ins.
Head, International Operations
Capital School of Business & Management (UK)
12.2011 - 08.2014
- Headed international student recruitment for UK-based business programs across Asia and Africa.
- Built a robust agent/parent network in India, Nigeria, Kenya, and Sri Lanka to drive global enrollments.
- Created and implemented integrated marketing campaigns—digital, offline, and seminar-based.
- Conducted international student webinars and in-person events to build trust and drive conversions.
- Managed compliance with UKVI documentation and visa guidance protocols.
- Represented CSBM at international education expos and B2B networking conferences.
- Increased student intake by over 150% in three years by optimizing outreach and agent productivity.
Relationship Manager
Religare Securities
01.2009 - 01.2010
- Managed financial client portfolios and wealth management products.
- Built long-term client relationships and consistently exceeded sales targets.
Education
Master of Business Administration (MBA) -
Indian Institute of Planning and Management (IIPM)
11.2011
Bachelor of Commerce (B.Com Hons) - undefined
Kurukshetra University
Skills
- B2C & B2B Sales Strategy
- Higher Education Marketing
- Center Management & Operations
- Admission Planning & Conversions
- EdTech & Study Abroad Consulting
- Parent & Student Counseling
- Digital & Offline Campaigns
- Team Leadership & Training
Awards
Branch Manager of the Year, Aakash Institute, 2016, Achieving the highest student intake and retention across the region.
Timeline
B2C Sales Head
MetaApply
01.2025 - Current
Sales & Marketing Head
3C Chetanya
04.2024 - 12.2024
Area Business Head
BYJU'S
04.2022 - 03.2024
Head of Admissions
IILM University
03.2020 - 03.2022
Senior Manager
askIITians
10.2018 - 03.2020
Assistant General Manager
Aakash Institute
09.2014 - 09.2018
Head, International Operations
Capital School of Business & Management (UK)
12.2011 - 08.2014
Relationship Manager
Religare Securities
01.2009 - 01.2010
Bachelor of Commerce (B.Com Hons) - undefined
Kurukshetra University
Master of Business Administration (MBA) -
Indian Institute of Planning and Management (IIPM)
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