JASMINE KAUR

• Delivered detailed research on key players, competitive teams, and notable sports developments.
• Crafted SEO-optimized articles focused on priority keywords from editor's analysis.
• Crafted game previews, recaps, columns, features, interviews, and breaking news for digital platforms.
• Proposed unique content concepts to management.
• Monitored emergent trends in the sports industry.
• Maintained unwavering commitment to journalistic integrity and standards.
• Published and updated web content using content management systems.
• Utilized analytics tools to monitor content performance and adjust strategies accordingly.

• Co-originated press events successfully for Restaurant Brands, such as AKRA, Lajpat Nagar, ANGLOW, Khan Market, and for event promotions such as DLF MALL OF INDIA, the late-night shopping initiative, Bar Crawls, the Dumpling Festival, The Indian Flagship event, etc.
  • Managed digital marketing campaigns for events, achieving average 60% increase in attendance
  • Developed and executed influencer marketing strategies for major events
  • Created content that generated 80% increase in social media engagement for client events

• Conducted primary and secondary research on products and strategies.
• Created compelling and value-added content for blogs and social media properties.
• Participated in brainstorming sessions to conceptualize marketing campaigns and strategies.
• Interpreted creative direction and technical information to turn into persuasive copy concepts.
• Developed, optimized and copy-edited marketing content for consumer-facing websites.
• Worked closely with graphic designers to integrate copy with visual elements effectively.
• Worked closely with account managers to deliver projects on time and within budget constraints.
• Managed content calendars and ensured timely delivery of high-quality copy.
• Liaised with clients to edit and modify copy to meet content expectations.
• Developed engaging, original content for various digital platforms including company websites, social media, and email campaigns.

• Led end-to-end project lifecycle management for key hospitality clients, maintaining 95% client satisfaction rate
• Developed and implemented strategic digital marketing campaigns, resulting in 40% increase in client engagement
• Established transparent communication protocols that reduced response time by 60%
• Successfully upsold additional services to 30% of existing clients through proactive solution presentation
• Coordinated cross-functional teams to ensure seamless project execution and delivery

• Monitored competitors' activities to stay ahead in the market.

• Developed comprehensive technical documentation and marketing materials
• Created and implemented content strategy resulting in 40% increase in web traffic
• Produced video scripts and product explainers that increased customer understanding by 65%
• Managed end-to-end content creation for social media, achieving 80% engagement rate

• Spearheaded content creation for corporate video campaigns, resulting in 40% increase in client engagement metrics
• Developed and executed 25+ video scripts and storyboards for clients, maintaining 100% client satisfaction rate
• Led SEO content strategy that improved clients search rankings by average of 65% within 3 months
• Created integrated marketing collateral across digital and print channels, driving 50% increase in brand visibility
• Managed end-to-end content production for 10+ clients, including blogs, brochures, and video content
• Implemented data-driven content optimization strategy that increased average video completion rates by 35%