JASSMEET ARORA
Social Media Executive
NORTH DELHI
Summary
With 7+ years of experience as a dynamic and creative social media specialist, drive growth across diverse zones. Expertise lies in devising and executing content strategies resulting in a remarkable 20% increase in organic content within one month. Achieved improvements in demand metrics and executed successful digital marketing campaigns on Facebook and Instagram. Grow online communities and increase engagement through innovative content strategies. Excel at analyzing data to drive strategy adjustments and improvements. Proven track record of boosting brand visibility and engagement through targeted content creation, influencer collaborations, and staying up-to-date with social media trends. Possess excellent communication skills, adapting tone and style to reflect brand identity and audience preferences. Successfully onboarded over 1000 creators, including celebrities. Knowledgeable social media manager experienced in executing strategies across multiple platforms. Demonstrated time management and collaboration skills consistently exceed targets for engagement, acquisition, and retention.
Overview
2025
2025
years of professional experience
5
5
years of post-secondary education
3
3
Languages
Work History
Social Media Executive
SBZ Solution
NORTH DELHI
09.2024 - Current
- Use tools such as Buffer, Hootsuite or any other social media marketing tools that currently use or plan to use
- Copywriting and editing
- Product listing on Shopify.
- Create ticket links on Shotgun, eventbrite, RA and Dc for Night clubs event.
- Run Campaign for Night Clubs
- Create visually appealing and brand-consistent graphics, images, and videos to showcase clothing items.
- Write engaging captions and copy that align with the brand's voice and tone.
- Collaborate with photographers, designers, and influencers to produce high-quality content.
- Researched latest market trends and analyzed data to develop public relations strategies and tactics.
- Managed company profiles on various platforms, ensuring consistent messaging and visual branding.
- Boosted brand awareness by creating and implementing innovative social media campaigns.
- Track SEO and web traffic metrics
- Developed strong relationships with influencers, resulting in increased brand exposure and customer trust.
- Increased website traffic with targeted social media advertising, driving leads and conversions.
- Executed successful hashtag campaigns that encouraged user-generated content submissions while boosting brand recognition.
- Produced visually appealing graphics to accompany social posts, enhancing overall content quality and increasing click-through rates.
- Streamlined social media processes by developing templates for recurring post types, saving time without sacrificing creativity or impact.
- Manage paid social media campaigns, including budgeting, targeting, and creative development.
- Use tools like Facebook Ads Manager and Instagram Ads to drive traffic and sales.
- Manage social media issues such as customer complaints or negative publicity swiftly and professionally.
- Implement strategies to maintain a positive brand image.
- Collaborated with marketing team members for cohesive branding across all digital platforms.
- Work closely with the product, sales, and creative teams to ensure cohesive branding across all marketing efforts.
- Went for product shoots.
Streamer
Wonder Bridge
Colombo
08.2024 - 09.2024
- - Proficient in using live streaming platforms such as YouTube Live, and Instagram Live
- - Strong ability to engage and interact with audiences in real-time
- Manage paid social media campaigns, including budgeting, targeting, and creative development.
- - Skilled in creating entertaining and engaging content for live streams
- - Profound understanding of current trends and popular topics within the live streaming community
- - Experience in managing and moderating live chat interactions
- - Proficiency in using streaming equipment and software to produce high-quality live streams
- - Ability to adapt to technical issues and troubleshoot live streaming challenges effectively
- - Strong communication and presentation skills for live broadcasts
- - Knowledge of social media marketing and promotion to grow audience and reach
- - Ability to collaborate with other content creators and participate in joint live streaming events
Senior Content Operations Associate
MOHALLA TECH PVT LTD
Delhi
7 2021 - 01.2024
- Planning and executing festival events, stories, campaigns, and projects
- Write Punjabi content for the news
- Handling social media accounts
- Build, maintain, and adhere to a content calendar
- Developed the queries and implemented analytics tools to measure the performance of content strategies and campaigns
- Stay up-to-date with the latest social media trends and social marketing platforms
- Onboard 1000+ creators and manage them
- Released a CRM tool across different categories to manage the creators, along with creator reactivation and badge verification to track the performance of actions to constantly improve user engagement, user retention, and other key indicators
- Create, publish, and share content across platforms at regular intervals, in accordance with business needs and audience behavior
- Creating and managing social media content across various platforms Improving customer engagement and brand awareness Using analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company's social media presence and performance
- Suggesting recommendations to adjust the social media marketing strategy for optimal results
- Performing other duties when needed
- Creating posters and videos for campaigns
- Explore Punjabi and Hindi video sources with high-quality video content classification, quality optimization, and push operations
- Making daily hashtags according to the trends
- Manage Creators off-site events and chat room sessions. Analyzing reader behavior and trends through Google Analytics
- Industry Expertise: Building Creative marketing campaigns, Budget planning, influencers, and Content marketing, campaign Ideation, client sources
- Technical Proficiency: Product oriented tools ( CRM, CAT, Notion, Quality Ability to work independently and as part of a team)
- Ability to work independently and as part of a team
- Work on Excel and Google Sheets
- Work on CRM, Buffer, and Adobe Photoshop
Senior Content Associate
Daily hunt & Josh App
Banglore
02.2021 - 05.2021
- Handling social media accounts
- Handled the entire content for entertainment
- Onboard 300 creators
- Giving catchy headlines and interesting slugs to the stories, while sharing on social media
- Making connections with agencies, which manage a huge number of creators
- Working according to the assignments that were assigned to.
- Even worked on Sunday and Saturday for trends and cultural events
- Created daily hashtags according to the trends
Content Specialist & Community
Bytedance Technologies Pvt. Ltd.
DELHI
04.2020 - 01.2021
- Promoting content and its creators on social media platforms
- Handling social media accounts
- Making daily hashtags according to the trends
- I had created plans for regional events in the app, where worked with Punjabi celebrities
- Performed user-centric analyses to drive growth initiatives, contributing to both user expansion and overall platform development
- Making connections with agencies that manage a huge number of creators
- Onboard celebrities Covered entertainment news on the app
- Coordinated with the product, marketing, RD, PR/GR, and legal teams for collaborations and suggestions to optimize the product
- Responsible for identifying content trends and designing and executing campaigns around them
MCR Executive
PTC PUNJABI NETWORK
12.2017 - 12.2018
- Content Quality
- Check Content
- DB Write
- Live News Bulletin
- Channel Monitoring
- Playlist Management
- Logs Generation Reporting
MCR Executive - (Broadcast Operations)
Zeus Worldcast PVT. Ltd
04.2017 - 12.2017
- Content Quality Check (QC)
- Channel Monitoring
- Playlist operation Logs management
Student Advisor
Zeus Worldcast PVT. Ltd
04.2013 - 04.2015
Education
Bachelor of Arts - Journalism & Mass Communication
Delhi University
Delhi 07.2012 - 07.2015
Master of Arts - Mass Communication
Guru Jambheshwar University
Haryana 06.2016 - 07.2018
Skills
Microsoft Excel
Creativity
Writing skills
Adobe Photoshop, Canva, or video editing software
Instagram Insights, Google Analytics, Hootsuite,
Customer Service
Time Management
Critical thinking and problem solving
Fast Learner
Ability to Multitask
Computer Skills
Ability to Work Under Pressure
Communication and Presentation
Content creation and management
Problem-Solving
Basic photography
Campaign Planning
Social Media Strategy
Paid Advertising
Influencer Marketing
Content scheduling
Hashtag Research
Brand Awareness
SEO knowledge
Social Listening
Visual storytelling
Analytics reporting
User engagement
Social Media Management
Analytics and Reporting
Interpersonal Skills
Trend Monitoring
Social Media and Promotions
SEO Optimization
Positive Attitude
Social Media Copywriting
Verbal and written communication
Managing Editorial Calendars
Post Optimization
Market Research
Brand Promotion
Sales
Online marketing and advertising
Decision-Making
Adaptability and Flexibility
Campaign Management
Influencer Collaboration
Facebook, Instagram, LinkedIn
Timeline
Social Media Executive
SBZ Solution
09.2024 - Current
Streamer
Wonder Bridge
08.2024 - 09.2024
Senior Content Associate
Daily hunt & Josh App
02.2021 - 05.2021
Content Specialist & Community
Bytedance Technologies Pvt. Ltd.
04.2020 - 01.2021
MCR Executive
PTC PUNJABI NETWORK
12.2017 - 12.2018
MCR Executive - (Broadcast Operations)
Zeus Worldcast PVT. Ltd
04.2017 - 12.2017
Master of Arts - Mass Communication
Guru Jambheshwar University
06.2016 - 07.2018
Student Advisor
Zeus Worldcast PVT. Ltd
04.2013 - 04.2015
Bachelor of Arts - Journalism & Mass Communication
Delhi University
07.2012 - 07.2015
Senior Content Operations Associate
MOHALLA TECH PVT LTD
7 2021 - 01.2024