JATIN KUMAR
Marketing Manager – Growth & Marketing Operations
NEW DELHI,DL
Summary
Performance-driven Marketing Manager specializing in Marketing Operations and Full-Funnel Growth. Proven track record of managing a $21M+ revenue pipeline across B2B Fintech and Research sectors by architecting scalable Marketing Automation and AI-assisted workflows. Expert in managing complex MarTech stacks (Salesforce, 6sense, Marketo) to accelerate pipeline velocity and optimize lead lifecycle metrics. Strategic lead experienced in orchestrating multi-city GTM launches, ABM Strategy, and high-volume lead generation through rigorous Revenue & Pipeline Analytics and sales-marketing alignment.
Overview
6
6
years of professional experience
Work History
Marketing Manager
Recur Club
08.2025 - Current
- Marketing Operations & Funnel Management: Directed the execution and measurement of TOFU/MOFU campaigns across Paid, ABM, and SEO channels. Optimized the lead lifecycle from acquisition (industry events/ads) to nurturing (newsletters/WhatsApp) to accelerate pipeline velocity.
- Process Optimization & Automation: Implemented AI-driven automation and marketing workflows, significantly improving personalization capabilities and operational response times while managing external vendor performance and deliverables.
- Tech Stack & Web Management: Managed end-to-end official website operations (Replit) and SEO strategy, SEO vendor management and PR vendor management, and bridging the gap between content strategy and technical performance to boost organic visibility and search rankings.
- Strategic GTM Execution: Led operations for high-impact brand activations, including "Bharat ke Superfounders." Managed cross-functional logistics, stakeholder communication, and multi-city event coordination to drive sales-led growth.
Assistant Manager, Marketing
Everest Group
08.2022 - 08.2025
- Revenue & Pipeline Impact: Contributed to $21M+ in net-new pipeline, including $7M+ in digitally influenced deals, by executing integrated global and APAC marketing programs.
- MarTech Stack Management: Managed lead enrichment, scoring, and qualification workflows using 6sense, Salesforce CRM, LinkedIn Sales Navigator, Wrike, and Templafy to improve data accuracy and sales handoff.
- Demand Generation & Funnel Operations: Executed MOFU-BOFU B2B campaigns across email, paid marketing, and webinars; optimized gated content and lead-nurture tracks targeted at C-suite and enterprise decision-makers.
- Strategic Sales Alignment: Collaborated with Sales Directors to deploy account-focused (ABM) digital programs, combining paid and organic social to drive high-intent pipeline for global sales teams.
Assistant Manager- Marketing
BYJU’S The Learning App
04.2021 - 03.2022
- Large-Scale Team Leadership: Led and managed a cross-functional team of 80+ members across BTL activations, social media, and regional campaigns; oversaw end-to-end recruitment, training, and operational process design.
- High-Volume Lead Generation: Engineered and executed integrated ATL/BTL strategies (hoardings, events, and partnerships), consistently generating 3,000+ leads per week while optimizing Cost Per Lead (CPL) and funnel conversion rates.
- Integrated Campaign Management: Directed multi-channel brand visibility initiatives and on-ground activations, ensuring seamless delivery through rigorous stakeholder management and vendor coordination for media buying and creative execution.
- Strategic Growth Initiatives: Conceptualized and launched "Project Manthan," utilizing community-based Nukkad Nataks to drive brand engagement and lead generation within underserved markets.
Sales and Marketing Analyst
NK Realestates
10.2017 - 09.2018
- Multi-Channel Brand Management: Directed promotional activities across digital and traditional platforms, ensuring consistent brand positioning and lead capture across all customer touchpoints.
- Outbound Lead Generation: Executed high-volume lead generation programs using cold calling, email marketing, and SMS workflows to build a consistent sales pipeline.
- CRM & Relationship Management: Managed and maintained the Customer Relationship Management (CRM) database to track lead progress and improve sales team conversion rates.
- Traditional & Digital Integration: Managed the end-to-end execution of marketing materials, bridging the gap between offline traditional media and online digital performance tracking.
Education
MBA - Marketing
Indian Institute of Management
Jammu04-2021
Bachelor of Business Studies - Marketing
Delhi University
New Delhi, India06-2017
Skills
Full-Funnel Growth
ABM Strategy
Performance Marketing
Content Strategy
Marketing Automation
Sales Enablement
Vendor Management
Event Growth
CRM (Salesforce/Zoho/HubSpot)
6sense Intent
Sales Navigator
Account Mapping
Lead Enrichment
Prospecting Intelligence
Outbound Sequencing
Marketo Automation
Email Nurturing
WhatsApp Marketing
Ads (Google/LinkedIn/Meta/Reddit)
Canva AI
Brand Compliance
Looker Studio
Funnel Analytics
Conversation Intelligence
Social Management
Wrike Management
Generative AI
Full-Funnel Operations
Marketing Automation & AI
ABM Strategy & Intent
Revenue & Pipeline Analytics
Cross-Functional GTM Leadership
Timeline
Marketing Manager
Recur Club
08.2025 - Current
Assistant Manager, Marketing
Everest Group
08.2022 - 08.2025
Assistant Manager- Marketing
BYJU’S The Learning App
04.2021 - 03.2022
Sales and Marketing Analyst
NK Realestates
10.2017 - 09.2018
MBA - Marketing
Indian Institute of Management
Bachelor of Business Studies - Marketing
Delhi University