Jatin Sharma
Summary
SEO Team Lead with 6+ years of experience in driving Profitable & Sustainable Organic Growth. Proven success in leadership and operational excellence with a keen understanding of elements in FinTech (Lending + Insurance) , Edu-tech (10x growth) , Gaming, E-commerce, and Real Estate (12x growth).
Acknowledged for tapping new business opportunities and encouraging team excellence through dynamic, creative
workplaces.
Seeking to bring my proven record of leading successful organic campaigns, project/team handling, data analysis,
content/website management, paid marketing, and developing landing pages.
Overview
6
6
years of professional experience
Work History
SEO Team Lead
Paisabazaar
11.2021 - Current
- Managed key product categories, including Personal Loans, Credit Score, Business Loans, Home Loans, and Credit Cards
- Increased revenue contribution from organic channels, growing it from 8% to 21% (website, YouTube, and social media)
- Managed a cross-functional team of specialists and team leads across Content, Tech, and SEO.
- Led a UI/UX revamp focused on E-E-A-T - to balance the business impact of declining CTRs on SERPs, boosting V-to-L from 2.1% to 4.8% on core products.
- Traffic monetization from non-core categories, generating monthly
- revenue of ₹15L+ at an Avg. CPM of ₹68.
SENIOR SEO EXECUTIVE
MyLoanCare
05.2021 - 11.2021
- Managed keyword strategy to boost search rankings
- Monitored and optimized SEO initiatives to improve conversion through the funnel
- Led on-page and off-page optimization efforts
- Delivered ROI through organic campaigns and effective funnel management
- Created SEO performance reports using analytics tools
- Planned and executed content distribution to expand the network
SENIOR SEO EXECUTIVE
E SEO Solutions Private Limited
02.2019 - 05.2021
- Led a cross-functional team of 35-40 members, directly managing a core team of 5-6 across multiple projects.
- Developed and executed SEO strategies using keyword research, competitive analysis, domain authority evaluation, and performance tracking.
- Conducted technical SEO audits, on-page optimizations, and backlink assessments to enhance website strength and rankings.
- Boosted organic traffic from major social platforms (Twitter, Facebook, Instagram, Pinterest).
- Utilized data-driven insights to optimize site performance and improve key SEO metrics.
- Managed App Store Optimization (ASO) strategies to enhance mobile app visibility.
- Provided weekly and monthly reports to management with actionable insights.
- Monitored competitor strategies and collaborated with teams to develop innovative SEO solutions.
- Worked closely with designers and developers to ensure adherence to SEO best practices.
Education
Bachelor of Computer Science - Computer Science
Maharishi Dayanand University
Gurgaon, India03-2018
Skills
- Managing Cross-functional Teams
- Team Building and Mentoring
- Project Management
- Budgeting
- Content Planning
- Technical SEO
- Website Auditing
- Reporting and Data Analysis
- HTML, CSS
Software
- Looker Studio
- Google Sheets (Advanced)
- Screaming Frog
- Semrush, Ahrefs
- GA, GSC, Chrome Dev Tools
Interests
Trekking, Table Tennis, Cricket, Marketing, Music, Travelling
Timeline
SEO Team Lead
Paisabazaar
11.2021 - Current
SENIOR SEO EXECUTIVE
MyLoanCare
05.2021 - 11.2021
SENIOR SEO EXECUTIVE
E SEO Solutions Private Limited
02.2019 - 05.2021
Bachelor of Computer Science - Computer Science
Maharishi Dayanand University
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