JAWAHAR JAYAKUMAR
Trivandrum
Summary
Dynamic sales professional with 2 years of experience in dealer handling, team management, and customer service across diverse industries. Demonstrated expertise in competition analysis, stakeholder management, ROI analysis, market penetration strategies, and effective sales operations management to achieve revenue goals. Consistently onboarded high-performing partners, executed successful promotional campaigns, and fostered lasting relationships with stakeholders.
Overview
2
2
years of professional experience
Work History
Assistant Manager – Painting Services
Asian Paints Ltd.
04.2023 - 05.2024
- Achieved 54% growth in services revenue within the first FY as Services Manager.
- Increased the number of dealers associated with AP Services by 16.3%, onboarding 27 high-performing dealer counters
- Managed a team of 8 On roll employees to handle entire Kerala Market (second largest in terms of revenue target)
- Continuous and thorough analysis of month-on-month revenue, and monthly forecast from top dealers to upgrade their tiers, providing exclusive products and loyalty points with respect to tiers
- Conducted extensive market visits across Kerala (10-15 days a month), building relationships with over 200 dealers and managing a network of 180+ Service Associates, 40+ Contractor Associates, and 20 Designer Associates.
- Drove adoption of AP Tools, ensuring a minimum of 100 contractors in Kerala used site-specific tools for improved finishing
- Collaborated on promotional campaigns and loyalty programs, enhancing contractor engagement and brand visibility
- Spearheaded dealer engagement initiatives, contributing to the market penetration of premium-tier contractors
- Heading training sessions conducted for new recruits to adapt to the well-oiled system
- Refresher training for existing Associates to help them familiarize with newer products from the rest
Marketing Manager
BYJU'S Tuition Centre
02.2023 - 04.2023
- Built partnerships with A/A+ tier schools, engaging principals and teachers to conduct aptitude tests for students
- Negotiated and finalized deals with Government authorities and private companies in approval of space for BTL activities
- Led a team of six Business Development Executives, generating an average of 20 leads daily with a 10% conversion rate
- Contributed to higher conversion rates by leveraging social gatherings and events for marketing outreach
Future Leader – Marketing
Think & Learn Pvt. Ltd. (BYJU'S)
05.2022 - 02.2023
- Directed a team of seven Business Development Executives to generate 25,000+ leads within the first three months of a campaign
- Onboarded 175 schools for the National BYJU’s Discovery School Super League, achieving participation from 75,000+ students
- Lowered Cost Per Lead by 4.8% through strategic optimizations in lead generation and campaign management
- Successfully executed supplementary projects in partnership with Aakash Institute, enhancing market presence
Education
Post Graduate Diploma in Management (PGDM) -
Loyola Institute of Business Administration (LIBA)
04-2022
Skills
- ROI Calculations & Analysis
- Retailer/Distributor Engagement
- Sales Planning & Target Achievement
- Competitive Analysis & Strategic Planning
- Promotional Campaign Execution
- Team Training & Business Development
- Market Penetration Strategies
- Customer Relationship Management
- Salesforce & SAP
Accomplishments
- Achieved 54% growth in Services revenue within the first FY at Asian Paints.
- Increased AP Service dealers by 16.3% and consistently achieved growth targets.
- Recognized for successfully generating 75,000+ student participations in a national campaign telecast on Discovery Channel.
- Improved lead conversions and reduced costs in highly competitive markets through innovative strategies.
Languages
English
Bilingual or Proficient (C2)
Malayalam
Bilingual or Proficient (C2)
Hindi
Intermediate (B1)
Tamil
Elementary (A2)
French
Elementary (A2)
Timeline
Assistant Manager – Painting Services
Asian Paints Ltd.
04.2023 - 05.2024
Marketing Manager
BYJU'S Tuition Centre
02.2023 - 04.2023
Future Leader – Marketing
Think & Learn Pvt. Ltd. (BYJU'S)
05.2022 - 02.2023
Post Graduate Diploma in Management (PGDM) -
Loyola Institute of Business Administration (LIBA)
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