Business Professional with 11 years of experience in launching, building, and growing business across Fin tech, Consumer Tech, Paints, Digital Payments, FMCG, and Handset Industry with vast experience in B2B, B2C, D2C, Direct sales, Retail Channel, Distribution, Mass offline , affiliate channel.
Key Areas: New Market development and Market share Sales & marketing operations
Business Operations & Growth Strategy
o Responsible for P & L of the city ( Ahmedabad & Vadodara)
o Periodic MIS reporting and management
o Planned, formulated and executed strategies and promotions to increase market penetration, drive revenue and profitability by maximizing sales.
o Strategize, visualize and create new business opportunity plan for new & existing business segments.
o Conduct area specific market research and market intelligence to develop new business opportunities, increase customer base, identify new markets.
o Collaborate with cross functional teams.
o Responsible for transaction market share of the city.
o Achieving top & bottom line targets.
o Increase productivity at all levels. Continuously analyses team productivity and sales pipeline to surpass targets
o AOP Planning
o Weekly,Monthly and quarterly Business reviews and reflection meetings
Retention and development of team
o Develop, coach and mentor your team, motivate them for better results
o Develop a solution-centric approach among all the team members.
o Developing leadership pipeline
o Building high performance team
o Conducting monthly training and orientation program's.
Launched Phonepe Business Operations in Ahmedabad City and Vadodara City & Rural.
Heading a team of 10 Territory sales Managers,1 Area Manager, 8 RTL and 120 Business development executives, 5 DBR , 1DSA.
Responsible for the onboarding of offline merchants, Phonepe Business app, Consumer app and driving branding and visibility. Ideated & Executed marketing pilots along with the marketing team leading to increase in market share across critical sectors.
Managing Driving key business metrics, merchant acquisition & retention, consumer acquisition and retention, transactions, gross transacting value, average order value, TPAM, MAM and transaction run rate, the share of wallet.
Scaling business and defining GTM for entry into multiple geographies Establishing ecosystem product partnerships and API integrations to deliver a win win factor for the entire ecosystem and a WOW factor for the consumer.
Devising strategies towards new business lines, product enhancements, growth and integrations and timelines Steering marketing spend budgeting and overall ROI Initiated Merchant and consumer monetization strategies with an eye on Top line and bottom line along with Product Head and category heads including but not limited to BFSI, Phone pe.
Leading and managing the end-to-end- Business Operations in Pune. Designing & Implementing the analytical projects for insights which drive business Goals & Decisions.
Providing inputs to the central team for product enhancement.
Delivering success by achieving target number of Outlet to be acquired and launched.
Responsible for guiding TSM,BDE, RTL ,UTL,DFOS,FL ensuring that sales targets are met, generating leads, managing key accounts, and monitoring competitors' sales activities. Hire, lead, grow and develop the team. Own the entire sales cycle,fr prospecting to closure. Responsible for guiding TSM,BDE & KAM ; ensuring that sales targets are met, generating leads,managing key accounts, and monitoring competitors' sales activities. Hire, lead, grow and develop the team.
DISTRIBUTION / BUSINESS DEVELOPMENT / REVENUE
1. As a Depot Head leading team of Four Vertical Sale Team, BD Team, Project Team, stipulated business of the company in a given territory in terms of primary and secondary.
2. Sales budgeting and Scheme designing for Dealers, Sell out schemes for contractor, Primary & Secondary planning and cascading at micro level framework & stock management, forecasting for Branch, Network expansion, Distributor Appointment and sub-dealer network expansion.
3. Inventory management, Team management, ensure implementation of strategy to ground level.
TEAM MANAGEMENTTo direct Sales & Business Development Team establish coverage, Distribution in line with Business Plan, establishing sales Targets as per Annual Business Plan, Help them in breaking the same Geographically, Monthly, Weekly basis.
Establishing Travel and Market Contacts Plan for Self, Direct repartees and the entire sales Team.
Have Periodic Revision on the Progress of Business, Weekly, Monthly, Quarterly, Yearly. Regularly up-dating immediate supervisor and the marketing team on sales trends, market developments and competition.
Delegating appropriate responsibilities to team and managing them effectively to produce desired output. Ensuring POSM material deployment at counter level, budgeting allocation for SIS & GSB branding element for Key retail outlet to maximize profit & outlet shop share. Input and expenditure measure & control for team.
Distributor appointment
Created local initiatives to drive sales targets through tie up with key retailers. Leading team of DM, ARO, LRE and DSE to ensure stipulated business of company in given territory in terms of primary, secondary and tertiary sales.
Sales budgeting for KRO, LC outlets, PST planning and cascading at micro level framework & forecasting for Branch. Augmentation of handset sales by resource utilization, distributor alignment, innovative sales strategy.
"Senior sales officer" in Decorative Business Unit (DBU) currently looking after sales & Marketing activity of various product of the company at Vadodara. I have experienced in handling both Rural Market (UP-COUNTRY) as well as City Market (Urban) for both verticals channel sales and Intuitional sales. I have handled 84 Dealer network and successfully handle a business of 28Crs in a year.
Achieving challenging sales target set by higher management by visiting and touring the assigned territory and carrying out following activities.
TEAM Handling - Team Budgeting, Leading motivating & ensure their carrier development leading to positive contribution & performance of company. New business acquisition, channel activation & development to maximize sales figure.
Recommending opening on new dealers in the territory after assessing his standing. Business development - proven excellence in driving business growth through identification & penetration of untapped market geographies and expansion of the existing markets with a view to enhance company revenues and market share
Business Development
Ranked 4th in country in AIPTP for tools & smart care products. (2013-2012-13 – Promoted to Senior Officer.
Achieved highest growth in the Rajkot Depot ( Saurastra Region )