Jay Gandhi
Marketing Professional
Mumbai
Summary
Digital marketing professional with 4 years of experience specializing in social media marketing, ORM, and analytics, driving data-driven strategies for enhanced online presence and brand success
Overview
4
4
years of professional experience
49
49
years of post-secondary education
1
1
Certification
3
3
Languages
Work History
Associate Manager
Dentsu Creative
Mumbai
12.2022 - Current
- Overlooking all the allocated accounts in terms of operations and smooth functioning
- Doing a quality check of the teams work on a daily/weekly basis and sharing feedback
- Taking care of the team requirements, leaves and queries related to ORM
- Taking care of quality check, preparing monthly reports and adhoc requests coming in on the accounts
- Taking care of hygiene of the excel sheets maintained on the brands
- Ensuring timely delivery of all reports and client requirements
- Leading client interactions/presentations
- Maintaining the quality of work, guiding the team in the right direction and enhancing the quality of reports on accounts.
ORM Manager
Leo Burnett
Mumbai
02.2022 - 12.2022
- Actively handling ORM for Jeep India and Whisper on a day-to-day basis and improving internal and external processes to make ORM better and more efficient for the brand
- Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms
- Promptly respond to negative comments,feedbacks, addressing complaints within client’s specified turn-around time thus making the user journey with the brand worthwhile
- Proactively suggesting in improving the reach by conversing with users to generate leads and maintain a positive brand reputation on social media
- Sharing insights during the monthly report on sentiment analysis by tracking data through various data sheet maintained manually
- Helping the brand to integrate the social media accounts on social listening tool by coordinating with brand team and setting up new processes
Jr. ORM Executive
WAT Consult
Mumbai
12.2020 - 01.2022
- Actively monitor and review user comments, suggestions, feedback and complaints across social handles and platforms manually and using the related tools wherever possible
- Connect, converse and engage with the target audience on digital platforms & across, on behalf of the brand thereby attending response management
- Create brand awareness by primary means of addressing user queries and maintaining the brand reputation by changing the perception of people online
- Effectively identifying and utilizing social listening tools for response management
- Categorize data, prepare and share reports depicting an overview of the brands performance, feedback reports consisting of the existing/current pinpoints of the brand along with suggestions to address and eliminate those pinpoints successfully
- Assist the brand to effectively position itself, eliminate weak-links, leverage strength-points and tap the target audience by collecting, collating and sharing insights through analysis of incoming audience’s comments, conversations, complaints and feedbacks about the brand
- Maintain and circulate daily, weekly and monthly ORM reports to internal departments for their information and further action
- Assist in new benchmarks within social care.
Digital Media Executive
WAT Consult
Mumbai
05.2020 - 12.2020
- Assist the team in the development of the overall digital marketing strategy for Tata Motors brand Tigor and SOUL
- Manage the creation of relevant and engaging digital content and publishing on various digital platforms
- Copywriting (Post copies,creative copies, Emailers, SMS)
- Getting in touch with the potential customers via calling and DM for testimonial purpose
- Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
- Coordinating with other agencies for MR translations and Emailers and SMS dissemination
- Creating weekly content decks for the brands
- Coordinating with internal teams to execute tasks as per client’s brief in timely manner
- Creating timely reports for the pages & sharing with the client
- Day to Day co-ordination with the client
Associate Account Manager
Sportz Interactive
Mumbai
02.2019 - 11.2019
- Ideating on graphics and videos to provide the best Quality to the clients
- Handling Campaigns and planning Digital Strategies for CEAT Cricket Ratings and Patna Pirates
- Taking a lead on startegic digital planning to deliver creative content
- Maintaining and growing existing business relationships
- Understanding core aspects of the client’s business
- Ensuring timely co-ordination with internal teams to execute tasks as per client’s brief
- Creating timely reports for the brands & sharing with the client
- Day to Day co-ordination with the client
Digital Marketing Intern
Edelweiss Broking Ltd
Mumbai
02.2018 - 05.2018
- Analyzing referral programs of other companies from different sectors and proposing plans to improvise the existing Edelweiss Referral Program
- Conducting a secondary research for competitor’s analysis on social media platforms and suggesting strategies for Edelweiss Broking Business Social Platforms - to increase the number of followers & engagement rate
- Driving change management by digital transformation in the company
- Internal branding.
Education
PGPM - Marketing
ICFAI Business School
Mumbai 06.2017 - 05.2019
B.COM -
Mumbai University
HSC - undefined
Maharashtra State Board
SSC - undefined
Maharashtra State Board
Skills
Analytics
undefinedCertification
Google Data Analytics Professional Certificate
Timeline
Associate Manager
Dentsu Creative
12.2022 - Current
ORM Manager
Leo Burnett
02.2022 - 12.2022
Jr. ORM Executive
WAT Consult
12.2020 - 01.2022
Digital Media Executive
WAT Consult
05.2020 - 12.2020
Associate Account Manager
Sportz Interactive
02.2019 - 11.2019
Digital Marketing Intern
Edelweiss Broking Ltd
02.2018 - 05.2018
PGPM - Marketing
ICFAI Business School
06.2017 - 05.2019
B.COM -
Mumbai University
HSC - undefined
Maharashtra State Board
SSC - undefined
Maharashtra State Board
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