Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Hobbies and Interests
Timeline
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Jaya Bhaswanth Deevi

Jaya Bhaswanth Deevi

Hyderabad

Summary

Results-driven professional with a strategic mindset and creative expertise in branding, media, advertising, digital marketing, and strategy. Recognized for exceptional interpersonal communication and team leadership skills, consistently delivering impactful business solutions. Committed to optimizing strategies that drive growth through a structured approach. Seeking a leadership role in a reputable organization to craft and execute high-impact strategic initiatives.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Deputy Manager

NACL Industries Ltd.
09.2022 - Current
  • Company Overview: NACL Industries limited is a renowned player in the Indian Agro-chemical space
  • Enhanced brand awareness by 4% through development and execution of two compelling TV advertisement campaigns, while contributing to script ideation, storyboard analysis, mascot integration. Managed location scouting for filming
  • Reached 2.5 cr viewership in target markets via TV channels. Leveraged market research, consumer insights for ad content, optimized media spend
  • Achieved cost savings of ₹15 lakhs by negotiating with advertising production houses after evaluating quotations, and reduced monthly retainer fees by ₹2.5 lakhs through effective negotiations with the communication agency
  • Revitalized NACL's digital presence by spearheading social media and digital campaigns, leading to a 382% increase in YouTube subscriptions and 7.5 million channel views within six months
  • Expanded FB reach to 13.8 million, Instagram to 16.7 million boosting brand visibility, engagement in target audience
  • Skilled in SEO, content marketing, website design ideation, creative review, and ORM
  • Developed and executed effective ATL, digital campaign strategies, encompassing media planning and consumer research
  • Realized cost savings of ₹40 lakhs by producing short videos in-house instead of outsourcing
  • Led cross-functional teams, contributed to scriptwriting, and provided voiceover
  • Conducted market surveys for mascots, labels, and logos, while efficiently managing promotion agencies
  • Effectively streamlined brand communications by developing key brand assets and standardizing labeling, strengthening brand equity and resonating with target audiences
  • Formulated and implemented comprehensive communication strategies, providing creative input on branding, taglines, positioning, and design
  • Contributed to the development of mascots Dr. Nagarjuna and Dholokwala.

Management Trainee

NACL Industries Limited.
08.2021 - 08.2022
    • Company Overview: NACL Industries limited is a renowned player in the Agro-chemical space
    • Achieved savings of ₹1 crore and saved a year of critical time by thoroughly evaluating branding agencies, resulting in optimized resource allocation, minimized risk, and improved time management
    • Led the successful setup of a high-impact stall and streamlined labeling designs across the product portfolio to ensure brand consistency
    • Spearheaded the company's strategic initiative to explore drone technology and led negotiations with agencies to select digital and social media partners
    • Developed taglines and contributed to the design of 6 products
    • Collaborated on the creation of multiple brand names, conducting thorough IP searches for new product registrations
    • Designed and developed surveys to assess the impact of TV ads on consumer buying behavior and evaluate farmers' purchasing habits toward pesticides

Management Trainee

Kaleesuwari refinery. Pvt. Ltd.
04.2013 - 04.2014
    • Company Overview: Renowned player in edible oil industry
    • Strategized and executed regional expansion plans for the Gold Winner sunflower oil brand in new markets including North India.
    • Boosted revenue by 10% through developing new trade partnerships outside typical retail channels.
    • Led a team of Sales Officers, Representatives, Distributors to achieve sales targets, distribution objectives, and promotional goals
    • Managed a territory with a revenue potential of ₹10 crores per month
    • Expanded regional presence through consistent management oversight and site visits in rural locations of Tamil Nadu and Karnataka.
    • Analyzed competitors and gained insights into consumer preferences within the FMCG edible oil segment

Education

MBA -

IIM
Tiruchirappalli
04.2013

B.E (Hons) - Mechanical Engineering

BITS PILANI
Goa
05.2011

Skills

  • Brand Management
  • Creativity
  • Media Planning
  • Advertising
  • Digital Marketing
  • Social Media Marketing
  • Strong communication
  • Competitive analysis
  • Effective decision making
  • Strategic planning
  • Brand positioning
  • Critical thinking
  • Analytical skills
  • Campaign development
  • Effective presentation
  • Interpersonal skills
  • Team player
  • Quick learning
  • Content strategy

Accomplishments

  • Ranked top 3 out of 75 in HUL interview at IIMT.
  • Achieved 99.15 percentile in CAT 2010.
  • Finalist in Mahindra campus case study competition
  • Represented IIMT in multiple sports; member of BITS Goa Chess team (2007-08)
  • Hosted Annual conferences (2022-2024) and Founder's day events (2022-2023) at NACL
  • Awarded Merit-cum-Need Scholarship for multiple semesters during undergraduate studies
  • Deputy Manager for project exhibition event at Quark'09
  • Won multiple Chess Tournaments in high school
  • Self personality same as Bill Gates as per Briggs Myer personality test

Certification

  • Scored 80% in Strategic Management course from IIM Bangalore and Swayam.
  • Appreciation certificate for Power BI course at NACL
  • Gained guesstimate, case-solving experience through Consulting cohort by Career Edge (ISB alumni-mentored startup).
  • Designed welding fixture for Tata Motors Xenon chassis.


Hobbies and Interests

  • Chess
  • Singing
  • Spirituality
  • Self development books
  • Vipassana Meditation

Timeline

Deputy Manager

NACL Industries Ltd.
09.2022 - Current

Management Trainee

NACL Industries Limited.
08.2021 - 08.2022

Management Trainee

Kaleesuwari refinery. Pvt. Ltd.
04.2013 - 04.2014

MBA -

IIM

B.E (Hons) - Mechanical Engineering

BITS PILANI

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Jaya Bhaswanth Deevi