Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Jaya Myneni

Jaya Myneni

Business leader and Strategic Commercial operations specialist
Bengaluru

Summary

I'm a strategy and business development leader driving growth at the intersection of content, technology, and monetization. Over the last decade, I've helped global media and tech companies - from Amagi to Shareit - unlock revenue through scalable partnerships, commercial innovation, and content strategy that translates creativity into business outcomes. As Director of Content Strategy & Commercial Operations at Amagi, I lead FAST ecosystem growth - developing Tier-1 media partnerships, designing go-to-market frameworks, and driving end-to-end monetization strategies across CTV, OEM, and Pay TV. My work has directly accelerated revenue streams and built Amagi's position as a global leader in FAST delivery solutions. Beyond content strategy, my core strength lies in building revenue-focused ecosystems - where sales, content, and technology align to deliver measurable growth. I thrive in connecting the dots between business needs, audience insights, and platform opportunities to create commercially viable solutions that scale. Passionate about global media evolution, I bring a mix of strategic thinking, hands-on execution, and commercial discipline to every partnership and deal I lead.

Overview

15
15
years of professional experience
3
3
Certifications

Work History

Director- Content Strategy & Commercial operations

Amagi Corporation
05.2024 - Current
  • Spearheading the business and content strategy for Amagi's FAST Plug & Play and Connect marketplace - driving global channel monetization and revenue growth across CTV, OEM, and Pay TV ecosystems.
  • Negotiated and scaled Tier-1 media partnerships with major studios and networks, optimizing deal structures for profitability and platform fit.
  • Designed end-to-end commercial workflows aligning sales, legal, finance, and delivery teams to shorten deal cycles and accelerate launches.
  • Drove 500+ FAST channel launches on Amagi Connect, generating measurable viewership and ad revenue growth.
  • Advocated a Connect-first GTM model, improving partner retention and increasing marketplace monetization efficiency.
  • Mentored international sales teams on packaging, pricing, and negotiation frameworks to enhance pipeline conversion.
  • Founded in 2008, Amagi has established itself as a cloud technology pioneer and leader enabling TV networks and content owners to launch, manage, distribute and monetize live, linear, and on-demand channels across cable, OTT, Free Ad-supported Streaming TV (FAST) platforms, worldwide. Amagi supports 1,000 plus content brands, playout chains & channel deliveries in over 40 countries. Our award-winning cloud platform powered the Games of the XXXII Olympiad in Tokyo and powers the leading entertainment brands including Fox, NBC, Sony, Turner, Fubo, Roku, Sling, Pluto, Hulu, AppleTV+, and many more.

Director- Content Marketing & Channel promotions

Amagi Corporation
04.2022 - 05.2024

Director Performance Solutions

SHAREit Group
01.2022 - 04.2022

Associate Director - Content Acquisition Overseas

SHAREit Group
01.2020 - 01.2022
  • Content acquisition for Watchit, Streamit & LikeIt across SEA markets.
  • Acquisition and on-boarding of new media partners (Creators, Publishers, Influencers) across genres and languages in Southeast Asia, driving direct/agency relationships supporting 250+ partners educating them on how best to utilize Shareit & Like it apps to engage with their fans & build their fan base.
  • Understand the Indonesia & Philippines, Thailand landscapes and advocate for regional communities.
  • Build and cultivate relevance and credibility with the specific audience in the region.
  • Manage key relationships and use social analytics and data to detect new opportunities. Identify actionable insights, suggest recommendations and influence strategy through effective communication.
  • Improve & implement processes, scalable programs/initiatives, proactively collaborate with global counterparts & cross-functional teams, including product, operations, sales, marketing, partner engineering and communications to drive high-impact results. 2X growth in the new markets.
  • Work with cross-functional teams to influence the product roadmap based on market needs.
  • Track, measure and analyze performance across all markets and make strategic recommendations/optimizations to achieve growth KPIs. Build, develop, and improve relationships with partners while managing integrations and support issues and provide tailored solutions.

Associate Vice President Marketing

iDream Media Inc.
02.2018 - 12.2019
  • Responsible for acquiring content, aggregation & distribution of content with commercial closures and Optimization of content deals across all the Southern Languages in India; increasing revenue through content partnerships & new business opportunities with apps, telcos, OTTs & brands.
  • Devised a data led content strategy, programming bible, brand identity & positioning for iDream Originals for all the National & Regional content OTT players; mentored a 20-member team to develop, execute and market premium digital content for digital.
  • Closely worked with the Founder to enable new distribution partnerships and Innovative partnerships (Offline/Online), initiated partnerships with Broadcasters, Movie Studios, Music distribution channels, Multi-channel Network.
  • Brand Partnerships & Influencer marketing strategies successfully launched 350+ celebs with ShareChat & Helo apps.

Head- Mobile & OTT Marketing

Silly Monks Entertainment Ltd.
08.2016 - 01.2018
  • Market research on various entertainment contents and content distribution - Sourcing & Acquiring Movies, TV, Kids, Short films, Imagery, Text, Audio for all digital platforms across Globe.
  • Collaborated with Media Players, Telcos, ISPs worldwide to get Indian Movie Service distributed to the end consumer; Tie-ups with Celebs for their digital rights for social media profiles, Apps, voice blogs, live chats, IVR services, Brand tie-ups etc.
  • Implemented new product ideas across Mobile VAS, social media, Apps, Music & Movie content; acquired and distributed contents from major production houses like Ascar Films, Friday Fims, Vaarahi Chala Chitram, 14 Reels & Sukumar writings from South Indian film industry.

Head Operations -Business Development

Vega Entertainment Private Limited
10.2010 - 07.2016
  • Content management, Planning, Sourcing, Content Aggregation & distribution to new apps, global Telco's & technology platforms, Content Distribution & Deployment.
  • Business Operations, Portal Operations & Monetization; plan and promote content / products through various BTL channels - WAP/SMS/OBD Push & On-Deck Placements.

Education

Master's degree - Digital Communication and Media/Multimedia

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
09.2014

Skills

Sales and Marketing

Certification

Introduction to Business intelligence

Timeline

Director- Content Strategy & Commercial operations

Amagi Corporation
05.2024 - Current

Director- Content Marketing & Channel promotions

Amagi Corporation
04.2022 - 05.2024

Director Performance Solutions

SHAREit Group
01.2022 - 04.2022

Associate Director - Content Acquisition Overseas

SHAREit Group
01.2020 - 01.2022

Associate Vice President Marketing

iDream Media Inc.
02.2018 - 12.2019

Head- Mobile & OTT Marketing

Silly Monks Entertainment Ltd.
08.2016 - 01.2018

Head Operations -Business Development

Vega Entertainment Private Limited
10.2010 - 07.2016

Master's degree - Digital Communication and Media/Multimedia

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
Jaya MyneniBusiness leader and Strategic Commercial operations specialist