Jaya Myneni
Business leader and Strategic Commercial operations specialist
Bengaluru
Summary
I'm a strategy and business development leader driving growth at the intersection of content, technology, and monetization. Over the last decade, I've helped global media and tech companies - from Amagi to Shareit - unlock revenue through scalable partnerships, commercial innovation, and content strategy that translates creativity into business outcomes. As Director of Content Strategy & Commercial Operations at Amagi, I lead FAST ecosystem growth - developing Tier-1 media partnerships, designing go-to-market frameworks, and driving end-to-end monetization strategies across CTV, OEM, and Pay TV. My work has directly accelerated revenue streams and built Amagi's position as a global leader in FAST delivery solutions. Beyond content strategy, my core strength lies in building revenue-focused ecosystems - where sales, content, and technology align to deliver measurable growth. I thrive in connecting the dots between business needs, audience insights, and platform opportunities to create commercially viable solutions that scale. Passionate about global media evolution, I bring a mix of strategic thinking, hands-on execution, and commercial discipline to every partnership and deal I lead.
Overview
15
15
years of professional experience
3
3
Certifications
Work History
Director- Content Strategy & Commercial operations
Amagi Corporation
05.2024 - Current
- Spearheading the business and content strategy for Amagi's FAST Plug & Play and Connect marketplace - driving global channel monetization and revenue growth across CTV, OEM, and Pay TV ecosystems.
- Negotiated and scaled Tier-1 media partnerships with major studios and networks, optimizing deal structures for profitability and platform fit.
- Designed end-to-end commercial workflows aligning sales, legal, finance, and delivery teams to shorten deal cycles and accelerate launches.
- Drove 500+ FAST channel launches on Amagi Connect, generating measurable viewership and ad revenue growth.
- Advocated a Connect-first GTM model, improving partner retention and increasing marketplace monetization efficiency.
- Mentored international sales teams on packaging, pricing, and negotiation frameworks to enhance pipeline conversion.
- Founded in 2008, Amagi has established itself as a cloud technology pioneer and leader enabling TV networks and content owners to launch, manage, distribute and monetize live, linear, and on-demand channels across cable, OTT, Free Ad-supported Streaming TV (FAST) platforms, worldwide. Amagi supports 1,000 plus content brands, playout chains & channel deliveries in over 40 countries. Our award-winning cloud platform powered the Games of the XXXII Olympiad in Tokyo and powers the leading entertainment brands including Fox, NBC, Sony, Turner, Fubo, Roku, Sling, Pluto, Hulu, AppleTV+, and many more.
Director- Content Marketing & Channel promotions
Amagi Corporation
04.2022 - 05.2024
Director Performance Solutions
SHAREit Group
01.2022 - 04.2022
Associate Director - Content Acquisition Overseas
SHAREit Group
01.2020 - 01.2022
- Content acquisition for Watchit, Streamit & LikeIt across SEA markets.
- Acquisition and on-boarding of new media partners (Creators, Publishers, Influencers) across genres and languages in Southeast Asia, driving direct/agency relationships supporting 250+ partners educating them on how best to utilize Shareit & Like it apps to engage with their fans & build their fan base.
- Understand the Indonesia & Philippines, Thailand landscapes and advocate for regional communities.
- Build and cultivate relevance and credibility with the specific audience in the region.
- Manage key relationships and use social analytics and data to detect new opportunities. Identify actionable insights, suggest recommendations and influence strategy through effective communication.
- Improve & implement processes, scalable programs/initiatives, proactively collaborate with global counterparts & cross-functional teams, including product, operations, sales, marketing, partner engineering and communications to drive high-impact results. 2X growth in the new markets.
- Work with cross-functional teams to influence the product roadmap based on market needs.
- Track, measure and analyze performance across all markets and make strategic recommendations/optimizations to achieve growth KPIs. Build, develop, and improve relationships with partners while managing integrations and support issues and provide tailored solutions.
Associate Vice President Marketing
iDream Media Inc.
02.2018 - 12.2019
- Responsible for acquiring content, aggregation & distribution of content with commercial closures and Optimization of content deals across all the Southern Languages in India; increasing revenue through content partnerships & new business opportunities with apps, telcos, OTTs & brands.
- Devised a data led content strategy, programming bible, brand identity & positioning for iDream Originals for all the National & Regional content OTT players; mentored a 20-member team to develop, execute and market premium digital content for digital.
- Closely worked with the Founder to enable new distribution partnerships and Innovative partnerships (Offline/Online), initiated partnerships with Broadcasters, Movie Studios, Music distribution channels, Multi-channel Network.
- Brand Partnerships & Influencer marketing strategies successfully launched 350+ celebs with ShareChat & Helo apps.
Head- Mobile & OTT Marketing
Silly Monks Entertainment Ltd.
08.2016 - 01.2018
- Market research on various entertainment contents and content distribution - Sourcing & Acquiring Movies, TV, Kids, Short films, Imagery, Text, Audio for all digital platforms across Globe.
- Collaborated with Media Players, Telcos, ISPs worldwide to get Indian Movie Service distributed to the end consumer; Tie-ups with Celebs for their digital rights for social media profiles, Apps, voice blogs, live chats, IVR services, Brand tie-ups etc.
- Implemented new product ideas across Mobile VAS, social media, Apps, Music & Movie content; acquired and distributed contents from major production houses like Ascar Films, Friday Fims, Vaarahi Chala Chitram, 14 Reels & Sukumar writings from South Indian film industry.
Head Operations -Business Development
Vega Entertainment Private Limited
10.2010 - 07.2016
- Content management, Planning, Sourcing, Content Aggregation & distribution to new apps, global Telco's & technology platforms, Content Distribution & Deployment.
- Business Operations, Portal Operations & Monetization; plan and promote content / products through various BTL channels - WAP/SMS/OBD Push & On-Deck Placements.
Education
Master's degree - Digital Communication and Media/Multimedia
INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION
09.2014
Skills
Sales and Marketing
Launches
Partnership negotiation
Channel monetization
Content strategy
Commercial workflows
Revenue growth
Market analysis
Cross-functional collaboration
Data-driven insights
Sales enablement
Content acquisition
Brand partnerships
Performance tracking
Audience engagement
Strategic marketing
Pricing strategy
GTM strategy
Certification
Introduction to Business intelligence
Timeline
Director- Content Strategy & Commercial operations
Amagi Corporation
05.2024 - Current
Director- Content Marketing & Channel promotions
Amagi Corporation
04.2022 - 05.2024
Director Performance Solutions
SHAREit Group
01.2022 - 04.2022
Associate Director - Content Acquisition Overseas
SHAREit Group
01.2020 - 01.2022
Associate Vice President Marketing
iDream Media Inc.
02.2018 - 12.2019
Head- Mobile & OTT Marketing
Silly Monks Entertainment Ltd.
08.2016 - 01.2018
Head Operations -Business Development
Vega Entertainment Private Limited
10.2010 - 07.2016
Master's degree - Digital Communication and Media/Multimedia
INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION