JAYA SURYA RAJAN
Social Media/ Content
Summary
Creative and well-rounded Social Media professional skilled in creating compelling content, managing social media campaigns. Seeking a challenging position in social media strategy where my creativity, analytical skills, and strategic mindset can contribute to the success of a dynamic organization.
Overview
17
17
years of professional experience
4
4
years of post-secondary education
Work History
Content Writer
XiteLive IMC
11.2021 - Current
- Planning and executing content calendars for various clients.
- Clients handled: Pigeon Arabia, RKG Middle East, Qatar Insurance Corporation, Fit4Fun Abu Dhabi, Kalyan Jewellers, Weleda Middle East, Jazeera Airways, Gulfa Mineral Water, La Mer, Dubai, Vita Milk, V Soy, Nature's Cart, Loyal World Market, Zaecy
- Experienced in creating compelling content and copy for Google, Facebook and Instagram ad campaigns for various clients.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
- Completed thorough research into assigned topics.
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content for social media under deadline pressure with exciting, captivating, and authentic approach.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Sr. Officer - Response
The Times Of India (Bennet Coleman & C0)
01.2011 - 12.2012
- Headed the advertisement booking section
- Check on space availability and confirmation of advertisement space availability on local and national level
- Booking advertisements accurately with proper coding and pricing
- Receiving and effecting all cancellations and shifting of advertisements in consultation with planners.
- Attempting conversions/up selling of all release orders received
- Providing high quality service and accurate information to advertising agencies and clients
- Handling advertisement disputes.
Marketing Support Executive
The New Indian Express
12.2007 - 07.2011
- Involved in planning and content creation of all marketing features, booklets, special pull outs etc through research and client interviews
- Handled the classified section and introduced various schemes for promoting classifieds and contributed to monthly revenue
- Updating the sales team about the competitor's data on advertisement tariff changes, ABC figures and IRS updates, creating reports and presentations on the same for internal as well as external requirements
- Tracking sales results versus individual objectives, annual and monthly revenue tracking maintaining and reporting sales plan through reports and presentations
- Monitoring competitor performance on a daily basis and updating the same in MIS (Management Information System) software
- Involved in the ideation of innovative and strategic advertisement packages for various seasons and for different segments
- Track advertising agency performance and prepare annual targets and planned innovative annual agency meets.
Asst.Media Planner
SRK Group
03.2007 - 10.2007
- Implementation and overseeing of Media Plan for both print and electronic media
- Scheduling of advertisement activity and post evaluation of the campaign and monthly reconciliation
- Liaising with the media agency, material coordination with the creative agency and follow up on the material deadline
- Involved in coordinating for property exhibitions and promotional events conducted by the company.
Education
Professional Certificate Course in Digital Media And Analytics - Digital Marketing
Indian Institute of Management (IIM - Kozhikode)
Kozhikode 04.2021 - 01.2022
Post Graduate Diploma in Public Relations & Advertising - Public Relations, Advertising.
School of Communications And Management Studies (SCMS), Kalamassery
Kalamassery 01.2005 - 01.2006
Bachelor of Science - Visual Communication
Bishop Appasamy College of Arts And Science, Bharatiyar University, Coimbatore
Coimbatore 04.2002 - 01.2005
Skills
Excellent oral and written communication and interpersonal skillsundefined
Personal Information
- Date of Birth: 01/06/85
- Gender: Female
- Nationality: Indian
Disclaimer
I hereby declare that all the above mentioned details are true to my knowledge.
Timeline
Content Writer
XiteLive IMC
11.2021 - Current
Professional Certificate Course in Digital Media And Analytics - Digital Marketing
Indian Institute of Management (IIM - Kozhikode)
04.2021 - 01.2022
Sr. Officer - Response
The Times Of India (Bennet Coleman & C0)
01.2011 - 12.2012
Marketing Support Executive
The New Indian Express
12.2007 - 07.2011
Asst.Media Planner
SRK Group
03.2007 - 10.2007
Post Graduate Diploma in Public Relations & Advertising - Public Relations, Advertising.
School of Communications And Management Studies (SCMS), Kalamassery
01.2005 - 01.2006
Bachelor of Science - Visual Communication
Bishop Appasamy College of Arts And Science, Bharatiyar University, Coimbatore
04.2002 - 01.2005
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