JAYALAKSHMI R

Content Strategy & Creation:

• Developed high-conversion email cadence & LinkedIn posts content
• Produced video scripts for blogs/events to improve viewer retention

Market & Competitor Intelligence:

Analyzed competitor paid ads, content strategies & identified high-value keywords

Audience Strategy:

• Built Ideal Customer Profiles improving targeting
• Conducted holistic company profile audits to identify growth opportunities

Content & Social Media:

• Created 50+ Instagram posts/reels & developed educational content
• A/B tested content formats for optimization

Influencer Marketing:

• Identified 200+ influencers; onboarded 100+
• Managed campaigns generating leads & sales

Campaign Management:

Executed 2 monthly campaigns; improved CTR to our client

Business Development:

Researched 500+ brands; contributed to new revenue & developed outreach templates

Operations:

Streamlined documentation & managed 50+ daily DMs

• Improved product marketing and business analysis with 2 senior officials
• Secured 2 clients by presenting case studies on school management software and TMT companies
• Developed user manuals for application users, including employees and managers
• Analyzed poll results for the year 2023 to assist a client's decision-making process
• Conducted market research, worked on Google Ads, and documented UI user flows