JAYALAKSHMI R
MARKETING PROFESSIONAL
Koothapakkam
Summary
Marketing professional with experience in driving impactful campaigns and achieving measurable results. Strong focus on team collaboration, adapting to changing needs, and delivering on key objectives. Skilled in digital marketing, content creation, and market analysis. Known for reliability and results-driven approach.
Overview
1
1
year of professional experience
2025
2025
years of post-secondary education
5
5
Certifications
Work History
Growth Marketing Intern
DeTect Technologies
03.2025 - 05.2025
Content Strategy & Creation:
- Developed high-conversion email cadence & LinkedIn posts content
- Produced video scripts for blogs/events to improve viewer retention
Market & Competitor Intelligence:
Analyzed competitor paid ads, content strategies & identified high-value keywords
Audience Strategy:
- Built Ideal Customer Profiles improving targeting
- Conducted holistic company profile audits to identify growth opportunities
Marketing Intern
Headhunterppl
01.2025 - 03.2025
Content & Social Media:
- Created 50+ Instagram posts/reels & developed educational content
- A/B tested content formats for optimization
Influencer Marketing:
- Identified 200+ influencers; onboarded 100+
- Managed campaigns generating leads & sales
Campaign Management:
Executed 2 monthly campaigns; improved CTR to our client
Business Development:
Researched 500+ brands; contributed to new revenue & developed outreach templates
Operations:
Streamlined documentation & managed 50+ daily DMs
Marketing Intern
METAWEBIX PVT LMT
06.2024 - 07.2024
- Improved product marketing and business analysis with 2 senior officials
- Secured 2 clients by presenting case studies on school management software and TMT companies
- Developed user manuals for application users, including employees and managers
- Analyzed poll results for the year 2023 to assist a client's decision-making process
- Conducted market research, worked on Google Ads, and documented UI user flows
Education
MBA - Marketing Management - Business Ana;ytics
SRM University
Chennai, India05-2025
B.Sc. - Anesthesia Technology
Sri Balaji Vidyapeeth University
XII - Matriculation Board
Krishnasamy Mem Mat Hr Sec School
X - Matriculation Board
Krishnasamy Mem Mat Hr Sec School
Skills
Digital marketing strategy
Brand awareness
Customer acquisition
Competitor analysis
Google analytics
Web analytics
Influencer outreach
A and B testing
Outbound marketing
Inbound marketing
Content creation
Social media marketing
Data collection
Social media management
Campaign management
SEO
Market analysis
Social media digital marketing
Certification
Financial analysis and decision-making Course, 2024
Extra-Curricular Activities
Participated in Conferences like Digital Deccan Conclave, Madras Management Association Events in 2023
Activities
- Promoted green behavior through the Go Green campaign
- Volunteered as HR for the Go Green campaign implementation
Achievements Awards
- Assisted a professor with data collection and analysis for academic research
- Recognized for leadership in the Go Green campaign and college marketing initiatives during the year 2023
- Earned awards and certifications for academic excellence during the year 2016
Positions Of Responsibility
- Participated in sports and other events in college like KHO KHO and indoor sports in School and Under Graduation from 2016 to 2022
- Been a Class Representative during school years in my 6th, 8th, and 10th grades
- Co-coordinated an event in entrepreneurship club during college in 2023
Timeline
Growth Marketing Intern
DeTect Technologies
03.2025 - 05.2025
MARKETING STRATEGY ASSOCIATE - Udemy
02-2025
Marketing Intern
Headhunterppl
01.2025 - 03.2025
DIGITAL MARKETING ASSOCIATE CERTIFICATION - Udemy
01-2025
CUSTOMER RELATIONSHIP MANAGEMENT - Udemy
07-2024
Marketing Intern
METAWEBIX PVT LMT
06.2024 - 07.2024
ATTRACT AND ENGAGE CUSTOMERS WITH DIGITAL MARKETING - Google
05-2024
Financial analysis and decision-making Course, 2024
03-2024
B.Sc. - Anesthesia Technology
Sri Balaji Vidyapeeth University
XII - Matriculation Board
Krishnasamy Mem Mat Hr Sec School
X - Matriculation Board
Krishnasamy Mem Mat Hr Sec School
MBA - Marketing Management - Business Ana;ytics
SRM University