Jayan Balachandran
Ernakulam
Summary
Dynamic Regional Manager with a proven track record at Nexon Omniverse Ltd., excelling in brand awareness and business expansion. Expert in P&L management and team development, achieving significant profitability while fostering a high-performance culture. Skilled in visual merchandising and project management, driving successful new store openings across key markets.
Overview
33
33
years of professional experience
Work History
Regional Manager
Nexon Omniverse Ltd.
Kochi
06.2024 - 02.2025
- To create brand awareness in the designated market
- Business expansion into all key cities in Kerala
- Attain Annual Business Plan across all stores
- Plan ATL & BTL Marketing activities
- Merchandise plan for festive and major seasons
- Recruit, train and develop a robust team
- Liaison with government bodies and officials as required
- Visual Merchandising and brand communication
- Legal implications as per regional requirement
- Achieve EBIDTA and Bottom line
Area Manager
Max Retail
Chennai
06.2013 - 06.2024
- Manage the operations of the designated area in the region.
- Meet annual budgets as per the corporate plan.
- New store launches as per fiscal plan.
- Product mapping, planning for key festive events, and the year.
- Formulate a marketing plan for key months.
- Negotiate rental with landlords as per requirements.
- Team training, attrition control, and people pulse scores.
- Accountable for P&L at all designated stores.
- Ensure audit compliance as per the organization's SOP.
DGM-Operations
DC Books Kottayam
06.2011 - 06.2013
- Manage the retail and wholesale business of the company.
- Plan regional literary festivals.
- Align all departments toward new concepts.
- Meet annual budgets for both wholesale and retail.
- Flawless execution of visits by famous writers, publishers,
Retail Manager
Max Retail
Dammam
06.2009 - 05.2011
- Ensure store standards are maintained according to company standards.
- Align with all concepts at corporate for 100% adherence at all levels.
- Ensure a top-notch customer experience is delivered.
- Basic vs. non-basic performance monitored and actioned.
- NPS scores are aligned with the national average.
- Store targets, profitability met as per the annual plan.
Assistant Manager-Operations
Future Retail Limited
Ernakulam
12.2008 - 05.2009
- Support Store Manager in day-to-day activities
- Ensure 50% sales mix in apparel division
- Regular updates on discount merchandise performance
- Reduce mark downs at the store, avoid profit erosion
- Increase and improve KPIs related to apparel business
Manager-Operations
Reliance Retail Limited
Ernakulam
11.2006 - 11.2008
- Manage food business of assigned cities
- Meet sales mix planned for F&V, GM, Pulses, Staples
- Control dump and shrinkage
- Prompt check on stocks inward and outward
- Expansion plan in lieu with Business development team
- Top and Bottom line achievement as per year plan
Branch Manager
VKC Forex Pvt Ltd
Ernakulam
03.2004 - 03.2006
- Managing branches in the region
- Improve turn over and expansion in the market
- Franchisee development and business development
- Improve corporate clients and direct business
- Ensure RBI regulations are strictly followed
- Perform periodical audits to ensure compliance
Floor Manager
Westside
Chennai
09.2000 - 02.2004
- Managing departments in the store
- Ensure flawless customer service
- Maintain floor standards and ambience
- Align with planning team and indent for stocks
- Achieve department targets as per ABP
- Team management, training and control attrition
Sales Manager
Belhasa Tours & Travels
Dubai
01.1999 - 05.2000
- Improve corporate business and walk-in business
- Drive and improve MICE
- Increase own airline business thru effective marketing with trave agents
- Increase destinations thru introspecting possibilities with various nationalities
Customer Service
NTDE
Dubai
10.1996 - 06.1998
- Manage outlet
- Improve conversions and ticket size.
- Stock management and inventory control.
- Achieve budgets as per the plan.
- Improve profit line through selling high-value products.
- Cost management.
Jr. Executive (Accounts)
Travel Corporation (India) Limited
Cochin
03.1992 - 09.1996
- DSR preparations, sales reports
- Commission and incentives calculation
- Corporate credit reports preparation
- Cash flow fund flow management
- Bank reconciliation, Vendor management
Education
Master of Business Administration EMBA - Marketing
National Institute For Business Managemnt
Chennai, India04-2009
Diploma in Travel Management - Travel And Tourism
School of Communications & Management Studies
Ernakulam, India04-1992
Bachelor In Commerce B.Com - Business Accountancy
Co-operative College
Irinjalakuda, India06-1991
Skills
- Regional Management
- Brand Awareness
Profitability
- P&L management
- Business expansion
- Brand awareness
- Market analysis
- Visual merchandising
- New store opening (NSO)
- Audit compliance
- Team development
- Training and Talent retention
- Ecommerce
- Project Management
Languages
- English
- Arabic
- Hindi
- Malayalam
- Tamil
References
On Request
Hobbies and Interests
- Music
- Travelling
- Reading
Projects
Indian operations of Custom Weather 'Inc, 01/01/04 - 06/30/04, Areas covered Initial set up of the office. Recruiting and training of staff. Initial sales calls and research and development of the market within India, Europe and United States. Planning, budgeting and promoting company's products etc.
Personal Information
Marital Status: Married
Key Deliverables
- Operations
- Business development
- Finance
- Annual Turnover
- Identifying new sites for expansion
- Ensuring Profitability
- Enhancing Customer experience at outlets
- New store opening
- Store level EBIDTA
- SOP Compliance and store standards
- Space Efficiency
- Cost efficiency
- Inventory Management
- BTL & ATL activities
- Shrinkage control
- Planning & Merchandising
- Brand Building
- STR, Inventory turns
Affiliations
- Launched over 100 stores among various retailers in India and abroad
- 3 times topper with Max India Retail in talent assessments (Pan India)
- 99% positive feedback on people pulse 360 degree People Pulse Survey by GPTW
- Best Branch Manager Pan India with VKC Group
Timeline
Regional Manager
Nexon Omniverse Ltd.
06.2024 - 02.2025
Area Manager
Max Retail
06.2013 - 06.2024
DGM-Operations
DC Books Kottayam
06.2011 - 06.2013
Retail Manager
Max Retail
06.2009 - 05.2011
Assistant Manager-Operations
Future Retail Limited
12.2008 - 05.2009
Manager-Operations
Reliance Retail Limited
11.2006 - 11.2008
Branch Manager
VKC Forex Pvt Ltd
03.2004 - 03.2006
Floor Manager
Westside
09.2000 - 02.2004
Sales Manager
Belhasa Tours & Travels
01.1999 - 05.2000
Customer Service
NTDE
10.1996 - 06.1998
Jr. Executive (Accounts)
Travel Corporation (India) Limited
03.1992 - 09.1996
Master of Business Administration EMBA - Marketing
National Institute For Business Managemnt
Diploma in Travel Management - Travel And Tourism
School of Communications & Management Studies
Bachelor In Commerce B.Com - Business Accountancy
Co-operative College
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