Jayant Dwivedi
Gurgoan,Haryana
Summary
Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance.
Overview
2
2
years of professional experience
Work History
Associate L-2 (Advisory & Strategy)
MEC Intelligence
03.2023 - Current
- Conducted market analysis to identify emerging trends and opportunities for business expansion into new regions.
- Developed and executed automated email marketing campaigns using tools like Marketo, MailChimp, and Salesforce Marketing Cloud (SFMC), resulting in a 25% increase in open rates and a 15% increase in click-through rates.
- Worked with BD managers and partners of the firm in sending the client briefings for renewable sector.
- Implemented marketing automation workflows in Marketo and SFMC to segment audiences, personalize messaging, and automate follow-up communications, improving engagement and conversion rates.
- Managed end-to-end marketing communications, ensuring timely delivery of email campaigns, newsletters, event invites and promotional content.
- Streamlined client communication processes by integrating CRM systems with marketing automation platforms, enhancing the efficiency of lead nurturing and client retention efforts.
- Monitored and analyzed key performance metrics to continuously optimize email marketing strategies and improve ROI.
- Led targeted email campaigns for the renewable energy sector, resulting in a 40% increase in lead generation.
Marketing and Business Strategy Consultant - Internship
Agile Capital Services
06.2024 - 08.2024
- Work with marketing team and sales team to develop content for Instagram page & LinkedIn page
- Created marketing & sales Email templates
- Prepared pivot table to calculate summarize and analyze data.
Brand Management intern
Enrichmentors
12.2024 - 02.2024
- Conducted in-depth primary and secondary research to strategically identify and target key client opportunities
- Email marketing
- Directed the strategic allocation of marketing budgets to ensure optimal ROI and support business growth objectives
- Cultivated and managed strategic relationships with industry stakeholders to advance business development and reinforce the
- Monitored web traffic to analyze website performance.
Education
XII (CBSE) -
Rock Gold Academy
Shamli Uttar-Pradesh03.2019
Bachelor of Business administration (Business analytics & Finance) - Business Administration & Marketing
MANIPAL UNIVERSITY
India11.2022
X (CBSE) -
Rock Gold Academy
Shamli Uttar-Pradesh01.2017
Skills
- Marketing Automation - (mail-chimp, salesforce, mail-merge)
- Primary and Secondary Research: - (surveys, interviews) secondary sources (market reports, databases) to extract valuable insights and support informed decision-making
- Market Research and Trend Analysis - Proficient in conducting market research, identifying trends, and evaluating industry
- Budget Management - Experienced in strategic allocation and management of marketing budgets to maximize ROI
- Compliance Knowledge: Familiarity with regulations and compliance requirements in the renewable energy sector
Leadershipandactivities
- Assistant Coordinator - ABC Student Council MUJ
- General Secretory - Finance Club Manipal
- Marketing Team - TEDx Manipal
- Worked in Discipline Committee of Oneiros - Rajasthan Largest Cultural Fest
- Promotion head - IEI MACHENICAL SCHAP MUJ
- Tajikistan Delegate International Model United Nations (MUN - Manipal)
- Member of 180 degrees consulting MUJ
- Project Intern - Teens for Cancer Patients
Timeline
Brand Management intern
Enrichmentors
12.2024 - 02.2024
Marketing and Business Strategy Consultant - Internship
Agile Capital Services
06.2024 - 08.2024
Associate L-2 (Advisory & Strategy)
MEC Intelligence
03.2023 - Current
XII (CBSE) -
Rock Gold Academy
Bachelor of Business administration (Business analytics & Finance) - Business Administration & Marketing
MANIPAL UNIVERSITY
X (CBSE) -
Rock Gold Academy
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