Jayant Pali
New Delhi
Summary
Dynamic trade marketing professional with a proven track record at McNROE Consumer Pvt Ltd., excelling in data analysis and leadership. Successfully managed a monthly turnover of 8 Cr while optimizing inventory processes and enhancing customer engagement. Recognized for strategic insights and effective team development, driving significant business growth.
Overview
7
7
years of professional experience
Work History
Manager - Trade Marketing
McNROE Consumer Pvt Ltd.
Gurugram
05.2024 - 01.2025
- Managed average monthly business turnover of 8 Cr.
- Oversaw operation of 2665 loyalty program outlets.
- Coordinated widespread deployment, including shop boards and boutique setups.
- Developed innovative activation using insights from market analysis.
- Executed timely implementation of monthly GT schemes within budget constraints and according to business guidelines.
- Optimized forecasting processes to align inventory and POSM effectively with Sales & Supply Chain.
- Managed a team of 20 merchandisers.
- Streamlined vendor interaction processes.
- Enhanced engagement by managing customer relationships and coordinating with 15 Area Managers across India.
- Led design, execution, and feedback collection for internal stakeholder recognition programs.
- Created monthly reports for senior management summarizing operational performance metrics.
- Conducted performance evaluations, providing feedback and coaching for team development.
- Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
Regional Customer Marketing Manager
Myglamm
New Delhi
06.2022 - 05.2024
- Led trade marketing initiatives nationwide, managing 12 ASMs and help facilitate monthly business of 12Cr.
- Devised strategic plans and trade proposals for targeted areas.
- Ensured brand visibility through compliance with display guidelines.
- Completed installation of back walls and counter tops at 600 BA stores.
- Managed relationships with finance, supply chain, brand team, external vendors.
- Conducted in-depth analysis of national operational data.
- Provided data-driven insights through comprehensive forecasting of NPD trends.
- Supervise both primary and order processing departments.
- Developed trade marketing strategy, media plans, content plans, and communication ecosystem with agents.
- Worked in conjunction with CBO to monitor sales team roles and duties.
Area Sales Manager
Wow Skin Science
11.2021 - 06.2022
- Responsible for sustainable growth and channel wise target achievement in the assigned area - Punjab & Haryana
- Team Management - Handling a team of around 7 people, 4 sales officers and 3 Area Sales Executives
- Responsible to plan, execute & drive area number along with KPIs
- Responsible to train, coach and motivate my sales team and distributors to drive company's agenda within my area
- Responsible to manage & execute trade marketing activities for optimum results keeping in line my team
Territory Sales Officer
Marico India Limited
04.2021 - 11.2021
- Distribution Management - Trade management , identifying new markets/accounts , Implementing territory wise sales & distribution strategy for deeper product penetration, handling all SSMs and general trade outlets
- Supply Chain Management (Taking care of route operations, market scheming & execution
- Hiring sales team and onboarding distributors
- Issue management and claim management, program management for key accounts
- Coaching and Developing the Sales team and 3PM team for business growth Sales Planning and Budget Management
- Primary and secondary sales target achievement
- Executing Business and Operation - Ensuring Merchandising and stock & inventory , growing main sales indicators, Ensuring compliance
- Managed Chandigarh, Mohali, Patiala, Ropar and a team of 13 employees
Business Development Executive
Loreal India Pvt. Ltd
01.2018 - 04.2021
- Worked at Ambala headquarter , handling 11 towns in the radius of Ambala, Kurukshetra and Yamunanagar since November,2020
- Handled 3 different locations - Gurgaon, South Delhi , Noida and East Delhi
- Distribution Management - Trade management , stockist/Super management identifying new markets/accounts , Implementing territory wise sales & distribution strategy for deeper product penetration
- Supply Chain Management (Taking care of route operations, market scheming & execution)
- Coaching and Developing the Sales team and 3PM team for business growth
- Sales Planning and Budget Management
- Primary and secondary sales target achievement
- Executing Business and Operation - Ensuring Merchandising and stock & inventory , growing main sales indicators, Ensuring compliance
- Market Research , data Analysis , Communication
- Conducting Weekly/monthly meetings , resolving issues, etc
Education
PGDM; MBA - Marketing and Operations
Asia Pacific Institute of Management
New Delhi03.2018
BSc -
S.D. College( Panjab University)
Chandigarh04.2016
Skills
- Data Analysis
- MS Excel
- PowerPoint
- Communication
- Excellent Communication and Interpersonal skills
- Organizational skills
- Leadership skills
- Issue management
Languages
- English
- Hindi
- Punjabi
Personal Information
- Date of Birth: 09/22/95
- Nationality: Indian
Timeline
Manager - Trade Marketing
McNROE Consumer Pvt Ltd.
05.2024 - 01.2025
Regional Customer Marketing Manager
Myglamm
06.2022 - 05.2024
Area Sales Manager
Wow Skin Science
11.2021 - 06.2022
Territory Sales Officer
Marico India Limited
04.2021 - 11.2021
Business Development Executive
Loreal India Pvt. Ltd
01.2018 - 04.2021
PGDM; MBA - Marketing and Operations
Asia Pacific Institute of Management
BSc -
S.D. College( Panjab University)
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