JAYANTH G H
Bengaluru,KA
Summary
Experienced in Brand & Digital Marketing Management, Social Media & SEO with a demonstrated history of working in the apparel and fashion industry. Skilled in Trend Analysis, Branding, Research, Digital Marketing, Marketing Management, Analytical Skills, and PR. Strong operations professional with a PGDM/MBA focused in Marketing & HR, Bachelor of Business Administration (BBA) focused in Business Administration and Management, General from Adichunchanagiri Institute of Business Management.
Overview
7
7
years of professional experience
8
8
years of post-secondary education
Work History
Social Media Strategist
Design Boxed
Bengaluru, KA
11.2022 - Current
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Set clearly defined goals to drive customer retention, brand awareness and website or social media traffic.
- Analyzed marketing plan and social media strategies to identify strategic weaknesses and make recommendations for improvements.
- Conducted research to determine current benchmark trends and audience preferences.
- Improved page content, keyword relevancy and branding to achieve search engine optimization goals.
- Created actionable plans to grow and maintain followers through Twitter, Facebook and Instagram.
Digital Marketing & Paid/Organic Revenue Manager
MONROW
Bengaluru, KA
04.2021 - 11.2022
- Strategized, developed, and managed paid digital marketing across AdWords, Instagram, and Facebook with monthly budget of ₹30,00,000, resulting in about ₹60,45,000 in monthly revenue
- Developed robust conditional email campaigns based on customer interactions with the platform that improved retention by 23%
- Created reporting around paid marketing funnels, and leveraged this to incrementally improve the conversion rate by 210% · Established in-house knowledge of marketing content leveraged by the sales team to improve customer LTV by 28%
- Launched SEO campaign for high volume and long-tail keywords that generated 11,000 unique visitors and 160 customers monthly
- Worked cross-functionally with creative teams to develop branding guideline toolkit
- Crafted short- and long-term brand strategies that identified product holes, new markets, and messaging strategies
- Launched brand awareness campaigns across digital media, PR, and partnership marketing that increased sales by 30%
- Found, on-boarded, and built relationships with area agencies; served as primary point of contact for all projects
- Set up fully fledged customer delight process and team
- Worked cross-functionally with catalogue agency and Business team to maintain authenticity of Brand
- Social Media Management
- Community Ads -Facebook, LinkedIn, Instagram, Google and Twitter. (Cost effective Cost/Reach & Cost/followers)
- New Initiative Programs – Any potential cutting-edge trending application, tools, which are being used in new age marketing
- Understanding consumers behavior in psychologically way that helps in Branding and helps to develop products
- Conducted market surveys to define target audience, constructed forecasts and budgets
- Trend Analysis, Market trends to address business opportunities and issues, and to set brands’ annual objectives, strategies, positioning, tactics and measures
Market Reserch and Social Media
Destello Clothing PVT LTD
Bengaluru, KA
01.2020 - 04.2021
- Conducted research, gathered information from multiple sources and presented results.
- Social Media Management
- E-commerce Platform Management, Development, Ecommerce operation, Google analytics and trends, Amazon seller Dashboard management, Social Media Management and SEO, Inventory management, Track on Customer feedback & Logistic and Finding Potential Models for their social media and warm calling activities Relationship Management
- SEO Analysis - SEO, Executing tests, collection and analysis of data and results, identification of SEO trends, and insights to create maximum ROI from search campaigns
- Established Customer Experience, Offered friendly and efficient service to customers, handled challenging situations with ease
- Canvas Design and Content creation.(Graphics Designs)
- Completed paperwork, recognizing discrepancies and promptly addressing for resolution
- Drove operational improvements which resulted in savings and improved profit margins
Placement Ambassador (Co-Ordinator)
Jain University
Bengaluru, KA
01.2020 - 01.2021
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Worked with recruiting teams and human resources representatives to accomplish hiring objectives
- Coordinated incoming job requisitions and applications
Research Intern
Wipro infrastructure and Engineering Pvt Ltd
Bengaluru, KA
12.2019 - 12.2019
- Completed research, compiled data and assisted in timely reporting.
- As part our course system I had worked at Wipro as Intern as well as organizational study, My role was administrative works such as Maintaining track records of inward and outwards goods by
- Campus Ambassador – 2 months (2018)
- Using SAP and Wipro software’s at Inventory Department (IG), and understanding organization by applying SWOT and PESTEL analysis
- Reorganized supplies and increased productivity.
- Gathered and processed merchandise returnsWIPRO
Online Reseller
Wooplr
Bengaluru, KA
01.2018 - 01.2019
- Wooplr was Fashion based ecommerce Reselling platform I drove marketing growth and orders,
- Skills used were Branding, fashion curation, eCommerce operations, Costumer Acquisitions,
- Social Media Marketing
- Shop101- 1 year 9 Months
- Conducted retail arbitrage to build inventory for resale via online platforms.
- Developed and executed online strategies for leads, sales and pricing to generate revenue.
Clothing Reseller
Shop101
Bengaluru, KA
01.2017 - 01.2019
- Shop101 is a reselling platform, I was one on of the top 50 resellers at that time, and my role and responsibilities were Customer’s acquisition, Branding, and eCommerce operation, Closely assisting to placement Team and HR, work with, excel and Google sheet, acts like Bridge between students and Placement Team.
Education
MBA/PGDM - Marketing & HR
JGI MATS Institute OfManagement AndEntrepreneurship, Jainuniversity
Bengaluru, KA 06.2019 - 04.2021
BBA -
AdichunchanagiriInstitute of BusinessManagement(AIBM
Chikmagalūr, KA 06.2016 - 05.2019
Some College (No Degree) - Science Education
DVS (Ind) Pu College
Shimoga, KA 06.2011 - 03.2013
10th -
Sri Taralabalu Group OfInstitutions (BLRHS)
Chitradurga, KA 06.2009 - 04.2011
Skills
Shopify Managment
Microsoft Office – Word, Excel, PowerPoint, Outlook and AccessGoogle Analytics, SEMrush, Google AdSenseAmazon Seller Dashboard and Inventory ManagementEtsy Seller Dashboard and Inventory ManagementECommerce website – Using these Platforms Shopify, Woo commerce and Word pressSEO
Social Media ManagementAdministrative & Management SkillsCreatives, Poster making, Video MixingDigital marketing
Trade show marketing
Email Marketing
Whatsap Marketing
Accomplishments
- A Study on consumer Perception, Potential Customer and Understanding Human behaviortowards Designer Wear (May to July 2020)
- Organization Study on Wipro Infrastructure and Engineering LTD (Dec,2019)
Additional Information
- Achievements/Awards: , Best Performer of the Month at Monrow Shoes (November 2021) Stellar Performer at Destello Clothing PVT LTD, (2020) s Awarded Best Personnel organized by Glow Road, (2019). Top Performer winner, Contest organized by Wooplr, (2018). Listed in “Top 50 Resellers” at Shop101 reselling platform (2018-2019) Extra and Co-Curricular Activities: Business Plan Event Spearhead for MiMe eClate Flagship event of Jain university at MIME.
Timeline
Social Media Strategist
Design Boxed
11.2022 - Current
Digital Marketing & Paid/Organic Revenue Manager
MONROW
04.2021 - 11.2022
Market Reserch and Social Media
Destello Clothing PVT LTD
01.2020 - 04.2021
Placement Ambassador (Co-Ordinator)
Jain University
01.2020 - 01.2021
Research Intern
Wipro infrastructure and Engineering Pvt Ltd
12.2019 - 12.2019
MBA/PGDM - Marketing & HR
JGI MATS Institute OfManagement AndEntrepreneurship, Jainuniversity
06.2019 - 04.2021
Online Reseller
Wooplr
01.2018 - 01.2019
Clothing Reseller
Shop101
01.2017 - 01.2019
BBA -
AdichunchanagiriInstitute of BusinessManagement(AIBM
06.2016 - 05.2019
Some College (No Degree) - Science Education
DVS (Ind) Pu College
06.2011 - 03.2013
10th -
Sri Taralabalu Group OfInstitutions (BLRHS)
06.2009 - 04.2011