Jayanth Gunturu
Bengaluru,KA
Summary
Dynamic and results-driven professional with 9 years of overall experience and a solid track record in General Trade, Channel Sales, Sales Strategy, Business Development, Category Management, Market Research, Channel Management, Market Entry Strategy, Offer Marketing, P&L management, Team Handling & Trade Marketing.
Overview
12
12
years of professional experience
Work History
Regional Category Acquisition Manager
Reliance Retail - Jiomart
Hyderabad/Bangalore
2021.09 - Current
- Successfully launched and scaled up 20 categories in 150+ pin codes across Telangana and Karnataka, with 150 on-role employees by end of FY23
- Leading and driving a team of 75 on-role employees for the launch and scale up of JD Shopping platform (Reliance & Just Dial) across 80 pin codes in Hyderabad (Hyper local model with 4-hour delivery)
- Identified and launched 4,000 sellers across 80 pin codes within 75 days, with 150,000 SKUs and built end-to-end flow in collaboration with IT team
- Successfully launched the Audio & Accessories Category on JioMart 3P platform within the first 3 months, onboarding 25 brands with 1,000+ SKUs
- Developed lead generation modules and other features in CRM tool for Jiomart to simplify seller onboarding and launched below-the-line (BTL) activities across Reliance stores to enable WhatsApp ordering across Telangana & Karnataka
Circle Sales and Distribution Head
Ninjacart
Hyderabad
2020.10 - 2021.09
- Led and drove team of 300+ on-role employees, overseeing multiple functions including GT Sales, Category Management, Operations, and Quality for Telangana region, covering 247 localities through 40 distribution centers
- Accountable for P&L and scaling up Telangana operations, ensuring daily coverage of 3,000+ retail outlets (175 tons of fresh produce - fruits & vegetables) with monthly revenue of 13.25 Cr
- Achieved topline growth of 75% and CM1 positive within 1st year, along with channel growth of 40%, handling 60+ SKUs with 95%+ accuracy in demand forecasting
- Devised GT market strategies by coordinating supply chain, logistics, and go-to-market (GTM) efforts, successfully implementing various distribution models, reducing S&D costs by 2 points, and improving sales margin by 1.75 points
- Implemented initiatives to improve on-time delivery and app open rate through trade marketing schemes, onboarded 5,000+ active new retailers within Q2, and improved perfect order score by 15 points.
- Proved successful working within tight deadlines and fast-paced environment.
Brand Manager - New Category
Adani ACC Limited
Maharashtra, Madhya Pradesh, Uttar Pradesh
2019.03 - 2020.10
- Collaborated with 100+ Cement Sales & Customer Sales Officers, leading a team of 10 sales executives (off-role) to manage channel sales and below-the-line (BTL) activities, including loyalty programs for contractors, to scale up the Construction Chemicals business
- Built GT markets of MP & UP for ACC Leak Block from scratch and scaled up the channel to 600+ Dealers & 1,200+ ARs in Madhya Pradesh and 35 distributors & 1,000+ ARs in UP by achieving a monthly sale of 1.1 Cr within the first year with a negligible marketing budget
- Led business planning, market entry strategies and performance management of channel partners, including developing and executing joint sales plans, local area marketing, staff coaching, recruitment
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals of ACC Leak Block.
- Established strong relationships with major accounts and key decision-makers in CC Segment to increase sales in designated territory.
- Contributed in COHORT team under CMO, operated on various assignments ie, Category Mix in 4 Sales units
- Developed and executed branding campaigns to educate target audiences on product features, benefits and values
Offer Marketing Manager - Field Services
Schneider Electric
Gurugram
2017.04 - 2019.03
- Formulated Annual Marketing and Sales Plan (AMSP) and Annual Market Review (AMR) for Field Services
- Boosted sales pipeline by 25% through demand generation activities, such as new offers, channel and customer events.
- Developed strategies for various lines of business (LOBs), including competitive benchmarking, market sizing, pricing, go-to-market (GTM) strategies, and identified potential segments
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Served as Offer Manager - FS Industry, launching two offers and creating funnel of 40+ channel partners
Software Engineering Analyst
Accenture
Hyderabad
2011.06 - 2013.12
- Worked as SAP Techno functional Consultant with one of Fortune Global 500 energy clients
- Effectively handled, designed & implemented strategies for enhancing production jobs runtime
- Analyzed Business requirements, designed, implemented customized billing & invoicing applications.
- Worked in team-driven environments and communicated effectively with stakeholders.
- Coordinated deployments of new software, feature updates and fixes.
Education
MBA - Sales and Marketing
Narsee Monjee Institute of Management Studies
Mumbai, MH2017
B. Tech/B.E - Electrical and Electronics Engineering
GITAM, Andhra University
Visakhapatnam, AP2011
HSC - MPC
Vijaya Krishna Jr College
Vijayawada2007
SSC -
Nirmala High School
Vijayawada2005
Skills
- Business Development & Planning
- Team Leadership
- Channel Sales
- Revenue Generation
- Category Management
- Market Analysis
- P&L Management
- Strategic planning
- P&L Management
- Data Analytics
- Trade Marketing
- Budgeting
Accomplishments
- Received an Outstanding Performer award (CY 2019) for successfully scaling up ACC Leak block in Madhya Pradesh at LePanga 2020
- Received appreciation for AMSP - FS India, recognized as one of Schneider's Global Top 5 AMSPs
- Recognized as one of the top 6 employees to present the SE Bold Pledge Idea to the Indian Management Team.
Internships
Godrej Consumer Products Limited
Project Title :To Identify Hair Color Trends among Black Women of African, American & European Countries
- Analyzed 1Mil online conversations of women users, identified hair-color trends & provided suggestions
- Collected consumer insights of TG; product usage, behavioral patterns, sentiments towards brands
- Successfully rationalized and integrated all online assets through coordinating with a cross-functional team; made recommendations to the management team
- Identified influencers & delivered valuable actionable reports for South Africa, Kenya, Nigeria, USA & UK
Project Title : GTM for Help app and Competitor Bench marking to identify service gaps
- Achieved preferred partner status across key customers through account engagement relationship building
- Completed competitive benchmarking to identify service gaps, provided insights for the Help APP
- Conducted behavioral research of target channel partners to identify critical drivers for healthcare app
GITS Food Products Pvt Ltd Project Title : Analyze & Devise Gits Distribution Network for Maharashtra
- Conducted Market research on various retail outlets (200) in Virar to study their distribution network
- Performed competitive benchmarking to identify gaps, study product reach & provided suggestions
- Worked with TATA Strategic Management Group to revise the distribution model for Maharashtra
Additional Information
Date of Birth : 7th February 1990 Gender: Male Marital Status : Married
Address : Block East, 409,4th floor, Axis Vedam, 8th Phase, J. P. Nagar, Bengaluru, Karnataka 560076
Profile link : https://www.linkedin.com/in/jayanth-gunturu/
Languages
English
Bilingual or Proficient (C2)
Telugu
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Timeline
Regional Category Acquisition Manager
Reliance Retail - Jiomart
2021.09 - Current
Circle Sales and Distribution Head
Ninjacart
2020.10 - 2021.09
Brand Manager - New Category
Adani ACC Limited
2019.03 - 2020.10
Offer Marketing Manager - Field Services
Schneider Electric
2017.04 - 2019.03
Software Engineering Analyst
Accenture
2011.06 - 2013.12
MBA - Sales and Marketing
Narsee Monjee Institute of Management Studies
B. Tech/B.E - Electrical and Electronics Engineering
GITAM, Andhra University
HSC - MPC
Vijaya Krishna Jr College
SSC -
Nirmala High School
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