Summary
Overview
Work History
Education
Skills
Certification
References
Languages
Social Links
Affiliations
Accomplishments
Languages
Timeline
Generic

Jayanth Sharma Samavedam

Gadwal

Summary

Results-driven Digital Marketing Lead and Certified Google Ads Specialist with over 9 years of experience in SEO strategy, performance marketing, and content development across eCommerce, SaaS, and B2B verticals in the U.S., U.K., and Canadian markets. Proven ability to craft SEO-rich, engaging web content, and implement end-to-end digital strategies that consistently boost online visibility, improve search engine rankings, and drive measurable ROI.

Expert in topical clustering, keyword research, content strategy, and data-driven campaign management using tools like SEMrush, Ahrefs, Google Analytics GA4, Google Tag Manager GTM, and Google Data Studio. Adept at managing cross-channel campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and Email Marketing Automation, with a focus on conversion funnels, user behavior insights, and retargeting.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Digital Marketing Lead and Content Lead

Perfumeonline Canada
Ontario
09.2023 - Current
  • Company Overview: a leading eCommerce Perfume Store Canada
  • Implemented high-budget digital marketing strategies, driving increased online sales across the USA and UK markets.
  • Led a high-performing team to optimize campaign performance, achieving sales targets and delivering a 30% YoY ROAS increase.
  • Boosted average order value by 3% YoY through strategic marketing initiatives and performance optimization.
  • Designed, developed and launched landing pages that incorporated SEO best practices.
  • Analyzed website data using Google Analytics to understand user behavior, identify areas of improvement and measure the success of online campaigns.

Digital Marketing Lead and Content Writer

GTCSYS Services Private Limited
08.2021 - 09.2023
  • Created advertisement budget plans for US and UK clients.
  • Developed campaign strategies for Google Ads, Facebook Ads, and LinkedIn Ads.
  • Formulated SEO strategies and roadmaps tailored to US and UK clients.
  • Tracked progress of paid and organic marketing strategies using Google Analytics 4.
  • Implemented essential tracking tags through Google Tag Manager.
  • Managed Google Data Studio for report generation and client insights.
  • Designed content strategies to establish topical authority for clients.

Freelancing Digital Marketing Manager

Bluekat TechMania Pvt.Ltd
New Delhi
06.2021 - 08.2021
  • Developed strategy to drive online sales for fashion-related stores using Shopify.
  • Executed Google Shopping Ads, Display Ads, Discovery Ads, and Facebook Catalogue Ads.
  • Focused on display campaigns to enhance brand visibility and engagement.

Digital Advertising Specialist

San Information Technology Solutions
Hyderabad
06.2017 - 05.2021
  • Developed comprehensive Internet Marketing and SEO strategies, generating online leads and sales rapidly.
  • Managed efficient PPC campaigns on Google AdWords and LinkedIn as a certified partner.
  • Created engaging blog content across diverse topics, establishing topical authority through analytics.
  • Analyzed traffic trends and visitor behavior using Google Analytics and Web Trends to measure campaign success.

Marketing Analyst

Indo Biotech Hybrid Seeds
01.2014 - 05.2017
  • Executed digital advertising campaigns while assisting in development of digital marketing strategies.
  • Surpassed Q1 and Q2 revenue targets by nine percent and seventeen percent.
  • Utilized Google Analytics to evaluate effectiveness of social media initiatives.
  • Optimized social media campaigns, increasing user engagement and website page views significantly in 2017.
  • Implemented content strategy for website, collaborating with content writing team for timely delivery of blogs, videos, and emails.
  • Managed email marketing campaigns to enhance user subscription funnels.

Education

M.A. Eng (Lit.) - English

Nagarjuna University
Guntur
01-2016

M.B.A - Marketing

J.N.T.U
Hyderabad
01.2014

B. Tech - Computer Science

J.N.T.U
Hyderabad
06-2012

Skills

  • Conversion rate optimization
  • Keyword research
  • SEO optimization
  • Google Ads management
  • Social media marketing
  • Digital marketing strategy
  • Topical clustering
  • Content strategist
  • SEO strategist
  • Certified Google Ads expert
  • Ad budgeting and planning
  • Google Tag Manager
  • Google Analytics
  • AI prompt engineering
  • Technical SEO
  • Link building
  • Email marketing automation
  • SEMrush/Ahrefs expert
  • Facebook, Instagram, LinkedIn ads expert
  • Basic Video editing
  • Basic photo editing

Certification

  • Google Search Ads certification, 147476455
  • Google Display Ads certification, 147476456

References

  • Mr Dileep, Head of Operations info@perfumeonline.ca www.perfumeonline.ca +1 (647) 896-9301
  • Nisha Mathew, Hr. Manager, GTCSYS, 2021, hrgtc@gtcsys.com, 07941005585, www.gtcsys.com
  • Dileep Kumar, Hr. Manager, San Information, 2017, info@saninfo.co.in, 040-67263245, https://saninfo.co.in/

Languages

  • English, Native Speaker
  • Hindi, Fluent/Bilingual
  • Telugu, Native Speaker

Social Links

https://www.linkedin.com/in/samavedam-jayanth-b000a020b/, https://www.facebook.com/JayanthSamavedam

Affiliations

  • Independent Music Composer & Audio Mixer – Compose, mix, and master original instrumental and vocal tracks using FL Studio and Cubase; specialize in emotionally engaging compositions that blend Indian classical and ambient styles.
  • Poet & Creative Writer – Publish introspective poetry and short essays on social media and personal blogs; themes often explore human emotion, cultural identity, and digital modernism.
  • Digital Art & Video Editing – Create visual stories through Adobe Photoshop and Premiere Pro, merging content, visuals, and audio for short-form promotional videos and personal projects.
  • Book Enthusiast – Avid reader of literature, especially works on psychology, marketing strategy, and metaphysical studies; currently exploring neuromarketing and consumer behavior.
  • Language Hobbyist – Fluent in English, Hindi, and Telugu with a keen interest in the semantic structure of language, tone adaptation, and localization for diverse audiences.

Accomplishments

  • 🏆 Top Performer in Digital Strategy Implementation – GTCSYS Services Pvt. Ltd. (2022) Recognized for spearheading an SEO and content marketing strategy that led to an 8% growth in organic traffic and a 3.5x increase in click-through rate (CTR) within 90 days
  • 🌟 Campaign Excellence Award – PerfumeOnline Canada (Q4 2023)
    Managed high-budget eCommerce campaigns across the US and UK, contributing to a 22% YoY sales growth and a marked increase in return customer retention.
  • 🥇 Certified Google Ads Strategist – Google Skillshop (Ongoing)
    Earned multiple certifications in Search, Display, and Shopping Ads, consistently leveraging them to achieve ROAS improvements of 30%+ across multiple clients.
  • 🎯 Discovery Ads ROI Spike – Bluekat TechMania Pvt. Ltd. Implemented creative ad structuring and targeting techniques that improved ROI by over 20 percent before company closure
  • 🧠 Advanced Content Strategy Recognition – San Information Technology Solutions (2019)
    Honored for developing a topical authority model that boosted blog traffic and domain relevance, increasing long-tail keyword rankings by over 65% in 6 months.
  • 🎤 Featured Artist – Independent Music & Poetry Circles (2018–Present)
    Regularly invited to showcase original music compositions and spoken-word poetry in local cultural forums and digital communities.

Languages

Telugu
First Language
English
Advanced (C1)
C1
Hindi
Intermediate (B1)
B1

Timeline

Digital Marketing Lead and Content Lead

Perfumeonline Canada
09.2023 - Current

Digital Marketing Lead and Content Writer

GTCSYS Services Private Limited
08.2021 - 09.2023

Freelancing Digital Marketing Manager

Bluekat TechMania Pvt.Ltd
06.2021 - 08.2021

Digital Advertising Specialist

San Information Technology Solutions
06.2017 - 05.2021

Marketing Analyst

Indo Biotech Hybrid Seeds
01.2014 - 05.2017

M.A. Eng (Lit.) - English

Nagarjuna University

M.B.A - Marketing

J.N.T.U

B. Tech - Computer Science

J.N.T.U
Jayanth Sharma Samavedam