Jayanti Dangwal
Ecommerce Professional With 12 Years Of Experience In Ecom Sales And Performance Marketing
Mumbai
Summary
Customer-focused Ecommerce leader with successful track record of driving sales, improving customer satisfaction and creating efficient operations. Extensive knowledge of Ecommerce performance marketing tools and well-versed in creating and executing campaigns to boost visibility and drive sales. Creative problem solver and experienced negotiator with firm grasp of latest trends in industry.
Overview
11
11
years of professional experience
5
5
years of post-secondary education
3
3
Certifications
Work History
Deputy General Manager
Polycab
Mumbai
04.2023 - Current
- Revitalized sales and marketing programs while achieving positive EBITA.
- Continually maintained and improved company's online presence and positive image in the platform served.
- Partnered with internal product and operational leadership to develop E-com business plans with detailed benchmarks.
- Implemented marketing campaigns and delivered over and above the industry benchmark ROAS while reducing significantly CAC month on month
- Oversaw preparation of performance marketing , A+ content, videos, emails, and other collateral.
- Drove team of 5 direct reports in KAM, E-commerce merchandising and operational management.
Chief Manager E-commerce
Polycab
Mumbai
10.2021 - 03.2023
- Drove-commerce business and P&L management
- Drove JPB Plan with Amazon, Flipkart, Tatacliq, Udaan, Moglix
- Working closely with one of the Big 4 consultants to structure e-com business
- Delivered sales growth of 4x over in FY23, with growth on Ads spent by 8x
- Established and maintained balanced and accurate e-commerce budget to execute on initiatives with proper funding and enrich customer experience.
- Optimized e-commerce fulfillment strategy to minimize costs while maximizing profits and customer satisfaction.
- Leveraged Ecom tools and AB testing to monitor effectiveness of performance marketing strategies, content and user experience.
Senior Manager Ecommerce
Godrej Appliances, Godrej & Boyce Mfg. Co. Ltd
07.2019 - 10.2021
- Star Performer for 3 Consecutive years
- Achieved sales growth of more than 50% YoY
- Implemented and Drove new product launches on marketplaces
- Owned and executed JBP with multiple marketplace partners
- Worked closely with the Digital Marketing team to drive campaigns
- Identifying new gaps by extensive use of the Brand Analytics tool
- Managed executed sales and planning for shop.godrej in D2C set up.
Manager Ecommerce
Godrej Appliances, Godrej & Boyce Mfg. Co. Ltd
04.2017 - 06.2019
- Delivered a growth of more than 50% YoY
- Growth of 1.6x in value and 1.5x in volume
- Impressions grew by 40% over last year
- Identified & implemented the channel plan to drive & deliver monthly targets.
Lead
Tata Unistore Limited
11.2015 - 04.2017
- Part of founding team member
- Onboarding of International/ Domestic brands and sellers on the Tata CliQ platform while also looking after the closure of legal agreements
- Tech - Interface with internal teams to identify brand/seller Inventory API integration needs and deploy resources to lift the seller capabilities to work as per TataCliQ processes and systems.
City Lead
Amazon
04.2015 - 11.2015
- Launched Nagpur and Kolhapur city single-handedly for Amazon as part of the expansion strategy
- Managing a team of 8 Sales Associates and Service associates in the city
- Executed SHIP BY REGION (SBR) model in Nagpur for Large Appliances
- Managed and delivered the growth of the seller’s business: Build and execute a sales plan that delivers key business opportunities for the brand
- Analyzing data to help brand become successful on the Amazon platform.
Sales Associate
Amazon
11.2013 - 03.2015
- Identify valuable sellers and selection for Amazon services
- On-boarding sellers to get started selling on A.in
- Organized and Conducted Mass Event every fortnightly for acquiring new sellers
- Successfully over achieved 2014 MFN and FBA targets as set by the organization for A.in
- Owned and Managed Amazon Trained Ecommerce Specialist (ATES) Program from Mumbai
- Rewarded as Outstanding Performer and promoted as City Lead for Nagpur/Kolhapur
Business Development Executive
Tradus
10.2012 - 11.2013
- Established and Managed to get more than 300 sellers on Tradus
- Managing vendors for Electronics, Fashion & Lifestyle Category vendor PAN India for online marketplace
- High performer from the west region
Education
Senior Management Programme - Business Management
Indian Institute of Management
Ahmedabad 10.2023 - Current
MBA - Sales And Marketing Education
Doon Business School
Dehradun 08.2010 - 07.2012
BBA - Management
University of Mumbai
Mumbai 07.2006 - 05.2009
Skills
E-com Strategic planning
Certification
Flipkart Ads - Ecommerce Fundamentals
Timeline
Senior Management Programme - Business Management
Indian Institute of Management
10.2023 - Current
Deputy General Manager
Polycab
04.2023 - Current
Flipkart Ads - Ecommerce Fundamentals
01-2023
Chief Manager E-commerce
Polycab
10.2021 - 03.2023
Amazon Sponsored Ads Foundations
07-2020
Google Fundamentals of Digital Marketing
04-2020
Senior Manager Ecommerce
Godrej Appliances, Godrej & Boyce Mfg. Co. Ltd
07.2019 - 10.2021
Manager Ecommerce
Godrej Appliances, Godrej & Boyce Mfg. Co. Ltd
04.2017 - 06.2019
Lead
Tata Unistore Limited
11.2015 - 04.2017
City Lead
Amazon
04.2015 - 11.2015
Sales Associate
Amazon
11.2013 - 03.2015
Business Development Executive
Tradus
10.2012 - 11.2013
MBA - Sales And Marketing Education
Doon Business School
08.2010 - 07.2012
BBA - Management
University of Mumbai
07.2006 - 05.2009
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