Ecommerce Operations And Digital Marketing Manager
Bangalore
Summary
Collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
10
10
years of professional experience
6
6
years of post-secondary education
1
1
Certificate
4
4
Languages
Work History
Ecommerce Account Manager - Freelancer
None
01.2024 - Current
Launch,Manage and optimize product listings on various online marketplaces.
Develop and implement strategies to increase sales and profitability on all marketplaces.
Monitor and analyze marketplace metrics to identify trends and sales opportunities.
Liaise with internal departments (such as marketing and sales) to ensure product listings are attractive and competitive.
Ensure compliance with marketplace policies and regulations, especially in the eCommerce context.
Provide regular reports on marketplace performance to senior management, highlighting eCommerce-specific metrics.
Coordinate with inventory teams to ensure adequate product supply for eCommerce platforms.
Manage any escalations related to marketplace operations, focusing on effective eCommerce issue resolution.
Launching and optimizing PPC campaigns to improve sales.
Ecommerce Manager
DigitasPro Technologies
09.2023 - 12.2023
Launch,Manage and optimize product listings on various online marketplaces.
Develop and implement strategies to increase sales and profitability on all marketplaces.
Monitor and analyze marketplace metrics to identify trends and sales opportunities.
Liaise with internal departments (such as marketing and sales) to ensure product listings are attractive and competitive.
Ensure compliance with marketplace policies and regulations, especially in the eCommerce context.
Provide regular reports on marketplace performance to senior management, highlighting eCommerce-specific metrics.
Coordinate with inventory teams to ensure adequate product supply for eCommerce platforms.
Manage any escalations related to marketplace operations, focusing on effective eCommerce issue resolution.
Launching and optimizing PPC campaigns to improve sales.
Ecommerce Operations and Digital Marketing Manager
B&B Organics
06.2020 - 12.2022
Manage and optimize e-commerce platforms to ensure high uptime, fast load times, and seamless user experience.
Coordinate with cross-functional teams to ensure efficient e-commerce operations, including inventory management, logistics, and customer support.
Analyze and report on e-commerce performance metrics to identify areas for improvement and growth opportunities.
Led and mentor e-commerce team members(5 members) to develop their skills and achieve company goals.
Implement efficient processes and procedures to ensure timely and accurate order fulfillment.
Utilize customer data analysis to identify patterns, preferences, and pain points and make data-driven decisions.
Manage customer accounts and provide support, addressing issues or concerns to maintain high customer satisfaction.
Report all website bugs/issues and work with developers to find resolutions.
Manage email deployment to customer database;
Utilize Google Analytics and other reporting tools to identify areas of opportunity.
Create, test and deploy promotions and content on sites.
Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
Maintaining our social media presence across all digital channels(Facebook,Instagram,youtube,Pinterest etc)
Measuring and reporting on the performance of all digital marketing campaigns(Google,Facebook,email,whatsapp etc)
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Overseeing and managing all contests, giveaways, and other digital projects.
Produce valuable and engaging content for our website and blog that attracts and converts target groups.
Oversee and approve marketing material, from website banners to hard copy brochures.
Designation - Team Leader/Trainer
Organization - Intelenet Global services PVT LTD, Flipkart
09.2015 - 10.2016
Managed 25 membered technical seller support team.
Outstanding problem-solving and negotiation skills.
Developed work schedules to match staffing levels, monitored progress to improve work process efficiency.
Planned routes to provide most efficient production while also managing labor hours and waste.
Performed personnel related activities such as hiring, scheduling, performance appraisals.
Allocating daily jobs and workloads.
Managing team performance and progress.
Enforcing all company approved policies and procedures.
Constantly looking for ways to improve processes.
Completing team-related paperwork.
Implementing new initiatives and making sure all staff understand them.
Managing and monitoring staff attendance.
Giving prompt and accurate information on individual staff member performance.
Attending and participating in team meetings with the L3 teams to resolve ongoing issues.
Ensuring a clean, safe and friendly working environment.
Handle escalations and provide RCA to dependent teams and give feedback to the consultants.
Perform RCA s on DSAT cases and come up with suggestions and feedback in order to ensure seller satisfaction.
Coordinate with the liaison managers in order to receive resolution for any ongoing issues or dependent incidents.
Drive queue hygiene in order to maintain targets as expected.
Training the New hires on the process and providing training for the existing employees on the updates.
Conducting refresher trainings on the basis of performance.
Conducting PKT for the consultants and team leaders.
Achievements Received Best performer award for outstanding performance as a Team leader and Trainer.
Analyst(Subject Matter Expert)
Accenture Services Pvt Ltd
06.2010 - 06.2014
Creating and maintaining employee records in PeopleSoft right from New Hire till exit.
Validating the New hire forms and creating records for the employee in PeopleSoft.
Validating and updating the records of the employees as per the changes happening in their life cycle.
Terminating the employee records from PeopleSoft during the exit process.
Handover to the payroll and tax counter parts to enable timely and accurate payout to the employees.
Quality management
Perform quality check for the cases processed by the team members and provide feedback if any.
Identify critical processes and perform random quality audits
Help the team members to meet their quality metrics in order to ensure that the quality target is met as a team.
Work on the service issues logged by the client. Perform the root cause analysis and provide feedback and development plan to the team member.
Training and development
Creating training plan for the newly hired team members and refresher training plans for the existing team members.
Training the new hire on end to end process.
Providing refreshers training to the team frequently.
Coordinating with clients on the knowledge transfer of the new processes, if any.
Creating LWIs for the new process, getting signed off from the client and training the team on the same.
Being active part on the discussions about any process changes or updates from the clients.
Updating the LWIs on the process changes and training the team on the same.
Coming up with ideas or process changes that would lead to increase in efficiency of the process.
Evaluating the ideas put across by the team members and liaise the same to the clients.
Conducting process knowledge test for the team on monthly basis.
Working with the capability development team for creating training modules.
Assisting team members on exceptional scenarios.
Operations and reporting
Performing the work assignment for the team in order to ensure that the TAT is met.
Creating back up plan so that there is no hindrance due to absenteeism.
Conducting team huddle on daily basis.
Being an active part in weekly operations call and daily team call with the internal teams.
Updating and sharing the Opex reports as per the requirements.
Updating dash boards and deal boards.
Achievements
Received "Good Samatarian award" for assisting team on critical scenarios and training the team on few processes.
Received Numero Uno award for superior performance on targets/ metrics, ownership and delivery against significant challenges.
Received the "Rising star" award in the SME challenge.
Certified as a trainer through train the trainer(TTT) program conducted by the organization.
Attended training on basics of operational excellence and certified on the same.
Received appreciation email on mentoring skills from Accenture leadership.
Received Accenture core value cards for stewardship.
Received Accenture Celebrating performance for various achievements.
Executive - Operations
IBM Daksh, Business Process Services
04.2008 - 05.2009
Handling inbound calls from VIP customers in credit card division of Citi bank