Toy Factory 3D: Triple Match
- Designed and implemented level design systems and adaptive skill concepts to enhance player engagement.
- Developed and documented gameplay mechanics and in-level powerups.
- Created comprehensive UI/UX wireframes and flowcharts, guiding the visual and interactive aspects of the game.
- Led the design of monetization strategies and UX flows for optimal ad placements, increasing revenue.
- Defined level design guidelines and crafted over 500 levels, focusing on achieving Day 1 and Day 3 retention targets.
- Collaborated with artists to translate level content into visually appealing assets.
- Conducted competitive research to support design decisions with industry insights.
Garden Design Makeover
- Conceptualized and documented game features, including detailed wireframes and flow diagrams.
- Managed meta-task configurations and balanced in-game economy to maintain player progression.
- Analyzed level performance through analytics and implemented fixes to improve key metrics.
Subway Surfers Match 3
- Designed, balanced, and fine-tuned over 400 levels, ensuring a smooth difficulty curve across the game.
- Defined level difficulties and distributed them strategically to enhance player retention.
- Proposed and implemented improvements to the level editor, streamlining the design process.
Funtown: Theme Park & Puzzles
- Designed and balanced over 1000 levels, conducting A/B testing to refine player experience.
- Created wireframes for features, events, and pop-ups, playing a key role in the product update roadmap.
- Wrote mini-game concepts for ad marketing, contributing to broader game monetization strategies.
- Collaborated with artists to develop world concepts and provided references for visual design.
- Trained new designers on level design systems and guidelines, ensuring consistent quality across the team.
Matching Madness & Relaxing Match 3
- Designed and fine-tuned over 300 levels, ensuring alignment with the game’s difficulty curve.