Jaydeep Ghanshyamsinh Gohil
Dombivali
Summary
With 20 years in retail, I am a seasoned category management professional at Reliance Retail Ltd. I excel in vendor negotiations and market analysis, driving sales growth and optimizing inventory. I have a strong track record of building relationships with suppliers and delivering impactful results in competitive environments.
Overview
22
22
years of professional experience
1
1
Certification
Work History
Manager
Reliance Retail Ltd
03.2022 - Current
- Category Management for Pulses Category.
- Managing the buying monthly sales plan, maintaining an optimal level of inventory at multiple locations. Monitoring buyer performance and taking positive and corrective action.
- Establish a collaborative relationship with the vendor and Brand for sustainable growth, negotiate for schemes/TOT & margin.
- Analyze market trends to price product competitively and maintain a healthy margin, as well as Plan for brand building, QPS planning, Monthly offers and schemes, and Visibility Planning.
- Understand the market-specific trends and seasonality to enable the sales team to increase volume and value.
- Preparing assortment for the stores as per the Customers' Demand & ensuring that only saleable products are purchased.
- P&L ownership, revenue and bottom line target. Consolidate and decide category budget, deliver on sales and margin target.
- Deliver sales growth (Volume & Value), Profitability & inventory turns for the Category.
- Weekly sales analysis and forecast for national promos.
- Article rationalization, Delisting slow-moving articles.
- Weekly Review with Zonal Category Team.
- Benchmark with online and Offline competitors.
Assistant Category Manager
Future Retail Ltd.
01.2015 - 01.2022
- Negotiating with Brand for best Margin, Offers, and Visibility. QPS Plan, Back End Margins from brands.
- Preparing the Menu for the stores as per the Customers' Demand & ensuring that only saleable products are purchased.
- Maintaining Good relations with the Brand Person and Suppliers to ensure smooth flow of supply.
- Co-ordinate with the store team for any stock gap, special promotion, visibility as per TOT.
- Coordinate with Dc Team for the update of DC Brands' supply and dispatch for stores.
- Planning Special promotions for the non-purchase cycle to increase Customer Walk-ins.
- Coordinating with the Marketing Department regarding advertising of offers.
- Delisting Slow Moving SKU (FMCG) by referring Past Sales Report.
- Weekly sales analysis and forecast.
- Making sure that the vendors take back the Non-Saleable, Damaged & Expired Products as per TOT.
- Making sure that the Purchase Order has been raised & released as per the Margin decided.
- Ensuring proper display of products as per the plan set by the Category in coordination with the Store Operation Team.
- Improved Retail experience through Audits, gap analysis and training.
- Make all FMCG Purchase orders and give to the vendor and DC, and follow up on Goods Received.
Assistant Category Manager
Home Care Retail Mart Pvt Ltd (Magnet Hyper Market)
01.2012 - 01.2015
- Negotiating with Brand for best Margin, Offers, and Visibility. QPS Plan, Back End Margins from brands.
- Preparing Menu for the stores as per Customers Demand & ensuring that only saleable products are purchased.
- Maintaining Good Relation with the Brand Person and Suppliers to ensure smooth flow of supply.
- Co-ordinate with store team for any stock gap, special promotion, visibility as per TOT.
- Co-Ordinate with Dc Team for the update of Dc Brands supply and dispatch for stores.
- Planning Special promotions for Non Purchase cycle for increasing Customer Walk-ins.
- Coordinating with the Marketing Department regarding advertising of offers.
- Delisting Slow Moving SKU (FMCG) by referring Past Sales Report.
- Weekly sales analysis and forecast.
- Making sure that the vendors take back the Non-Saleable, Damaged & Expired Products as per TOT.
- Making sure that Purchase Order has been raised & released as per the Margin decided.
- Ensuring proper display of products as per the Plano gram set by the Category in coordination with Store Operation Team.
- Improved Retail experience through Audits, gap analysis and training.
- Make All FMCG Purchase Order and Give to vendor and DC and Follow up Goods Receive.
- Give the Stock Status and requirement for All Store and DC.
Senior Purchase Executive
Home Care Retail Mart Pvt Ltd (Magnet Hyper Market)
01.2009 - 01.2012
- Responsible for the fill rate in Personal Care & Home Care category.
- Preparing purchase order as per the ordering schedules.
- Preparing & implementing the plan-O-gram as per the share of shelf.
- Ensure Optimum utilization of available space at the store level to ensure optimum business advantage.
- Maximize profitability through optimization and controlling of Discounts.
- Replenishment of the Stock.
- Follow up with the vendor for on time delivery.
- Planning and selecting a range of products to sell in retail outlets.
- Obtain competitive price quotes and negotiate for the same with vendors.
- Analyzing the consumer buying patterns and predicting the future trends.
- Negotiate with vendors and suppliers for best prices and competitive Offers.
- Providing various reports (MIS) to Management for better decision making & planning purpose.
Inventory Controller Head
Home Care Retail Mart Pvt Ltd (Magnet Hyper Market)
01.2005 - 01.2008
- Entering inventory for FMCG in the system.
- Coordinating with suppliers on invoice issues (rates, VAT corrections).
- Managing pricing, offers, and promotions in the Retail-soft application.
- Verifying invoices against purchase orders and communicating discrepancies.
- Collaborating with Warehouse and Purchase teams for smooth stock processes.
Inventory Controller Head
Avenue super mart Ltd (D-Mart)
01.2004 - 01.2005
- Inputting inventory entries for the FMCG category.
- Coordinating with suppliers regarding invoice issues (rates, VAT corrections).
- Managing pricing, offers, and promotions in the Retail-soft application.
- Verifying invoices against purchase orders and addressing discrepancies with the relevant team.
- Collaborating with the Warehouse and Purchase teams for smooth stock processes.
Education
H.S.C - Commerce
Maharashtra Board
Mumbai10.2003
S.S.C -
Maharashtra Board
Mumbai03.2001
Skills
- Category management
- Vendor negotiation
- Market analysis
- Problem-solving
- Supply chain coordination
- Relationship building
- Vendor management
- Procurement planning
- Assortment planning
- Negotiation strategies
Hobbies and Interests
Listening to Music, Photography, Playing Cricket, Travelling
Personal Information
- Date of Birth: 11/17/85
- Nationality: Indian
- Marital Status: Married
Languages
Gujarati
First Language
Gujarati
Proficient (C2)
C2
Hindi
Proficient (C2)
C2
Marathi
Proficient (C2)
C2
English
Intermediate (B1)
B1
Certification
- First Time Manager ( FTM )
Timeline
Manager
Reliance Retail Ltd
03.2022 - Current
Assistant Category Manager
Future Retail Ltd.
01.2015 - 01.2022
Assistant Category Manager
Home Care Retail Mart Pvt Ltd (Magnet Hyper Market)
01.2012 - 01.2015
Senior Purchase Executive
Home Care Retail Mart Pvt Ltd (Magnet Hyper Market)
01.2009 - 01.2012
Inventory Controller Head
Home Care Retail Mart Pvt Ltd (Magnet Hyper Market)
01.2005 - 01.2008
Inventory Controller Head
Avenue super mart Ltd (D-Mart)
01.2004 - 01.2005
H.S.C - Commerce
Maharashtra Board
S.S.C -
Maharashtra Board
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