Jaydeep Singh Rathore
Ahmedabad
Summary
A Management Graduate with over 15 years of experience in Marketing, Sales & distribution Management, and Entrepreneurship. Expertise in Brand Strategy, Brand Promotion, ATL/BTL activities, marketing research, and team management. Currently learning Digital Marketing and pursuing an Advanced Digital Marketing & Martech course from IIT Roorkee. Strong communication, interpersonal, and negotiation skills.
Overview
19
19
years of professional experience
Work History
Founder
Abhyuday Stores (Amazon)
01.2018 - Current
- Started a firm Abhyuday Stores with small capital and opened a Store on Amazon.in
- This initiate was completely managed by me with each & every operation established & managed by me only
- Manage day to day operations, liaisoning with channel partner, inventory management, financial management, branding, and promotions on market place
- A complete seller profile managed by me as a seller
- Mainly dealing into Handicraft products on Amazon.in
- I am having expertise in Amazon portal operations and Amazon PPC campaigns management
Regional Marketing Executive - Gujarat
Sansui Kelvinator Vertical (Videocon)
06.2016 - 07.2017
- Manage and initiate marketing activities in Gujarat & Rajasthan region
- Lead branch marketing teams with respect to marketing activities in their respective location
- To hire of branch marketing team, train them, allocate work and evaluate performance
- Do marketing research about competition for their products, pricing, promotions, budgets, product designing, product range, new product in market etc
- Manage branch marketing teams with respect of marketing activities development, design, coordination and implementation of effective marketing plans - with the approval and cooperation of the Regional & Branch Manager
- In-shop promotion of individual outlets as to the marketing focus, acquiring space, do promotions and make recommendations as appropriate to the related team
- Track market trends and evaluate market competition so that marketing plans can be adjusted early, rather than being reactionary
- Facilitate media placement like newspaper, radio or paper inserts & negotiate contracts, develop strategy/concepts, submit designs and make and track periodic updates
- Initiate and coordinate design of marketing efforts, which may include print, signage and in-shop advertising
- Planning and execution of Brand promotion in local festival like (Navratri, Ganpati)
- Co-ordinate with Branch teams as well as national marketing team, acquiring or finalizing place, negotiation with event companies, finalizing budget and designs and prepare reports after completion of event
Regional Marketing Officer
HITACHI Home and Life Solutions
05.2012 - 05.2016
- Manage three major states Gujarat, Madhya Pradesh & Chhattisgarh in terms of marketing activities
- Do periodic marketing research about competitors, preparing reports & evaluation of reports
- Lead team of 50 promoters this includes hiring, training, performance evaluation, process resignation
- Conduct periodic product training to promoters
- And also conduct training programs at various dealer locations to their on floor staff across region
- Do in shop branding finalizing design, budget with co-ordination of regional & branch team
- Also take care of ad campaign during season
- To manage out bound activity like hiring kiosk, hoardings etc
- To participate in exhibitions, conduct graded product sales and various BTL activities like in-shop promotion, live demo and tri-cycle activity etc
- Drive product assortment and creative direction/review for all print effort
Department Manager
Future Retail Group
01.2010 - 04.2012
- Responsible for electronic department sales in the Big Bazaar Retail outlet.
- Manage team on-floor executives, and perform all team-related activities.
- Defined clear targets and objectives and communicated to other team members.
- Opened and closed location and monitored shift changes to uphold successful operations strategies and maximize business success.
- Successfully managed budgets and allocated resources to maximize productivity and profitability.
- Set aggressive targets for employees to drive company success and strengthen motivation.
- Identified and communicated customer needs, negotiation and delivery of goods.
- Improved staffing during busy periods by creating employee schedules and monitoring call-outs.
- Evaluated employee performance and conveyed constructive feedback to improve skills.
- Leveraged data and analytics to make informed decisions and drive business improvements.
- Maintained positive customer relations by addressing problems head-on and implementing successful corrective actions.
Assistant Sales Manager
IFB Appliances
03.2008 - 12.2009
- Achieved sales goals and collection targets by cultivating and securing relationships with channel partners.
- Manage the team of In-Shop-Promoters and the team leader.
- Handle all team management tasks, including recruitment, training, allocation of sales targets, regular performance reviews, and conducting exit formalities.
- Execute marketing initiatives such as BTL activities, in-store promotions, branding, leaflet distribution, attending trade shows, and other marketing-related tasks.
- Address and resolve all sales service-related issues for channel partners by coordinating with the service team.
- Sales data analysis, and timely presentation to senior management.
Sales Executive
Timex Watches
02.2007 - 02.2008
- Fostered lasting relationships with channel partners through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Negotiated prices, terms of sales and service agreement.
- Open new Timex Exclusive stores (franchise model), which includes negotiation with the owner, location reconnaissance, material availability, staff training, and successful operations.
- Sales data analysis and presentation to senior management regularly.
- Add new channel partners and maintain relations with existing partners.
- Keep a watch on Competitors' activities, new developments in the market, and inform seniors.
Territory Sales Manager
Parle Products (Biscuits & Confectionery Division)
04.2006 - 01.2007
- Drove team revenue totals by bringing in top sales numbers.
- Managed a team of distributors in a given territory for sales targets and timely collection of payments.
- Implemented promotions and marketing campaigns to increase territory sales and brand awareness.
- Researched competitor activity and used findings to develop sales growth strategies.
- Analyzed sales data to identify areas for territory improvement and implemented strategies to maximize sales growth.
- Trained and mentored sales representatives in sales techniques and strategies.
Education
Certificate in Digital Marketing & Martech -
IIT Roorkee
10.2024
Post Graduate Diploma in Management - undefined
Pune Institute of Computer Technology & Management
01.2006
Bachelors of Business Administration - undefined
Devi Ahilya University
01.2004
Skills
- Marketing
- Brand Management
- Business Consulting
- Entrepreneurial and innovative
- Business development
- Team building
- Recruitment and hiring
- Market Research
Languages
English
Hindi
Gujarati
Marathi
Personal Information
- Date of Birth: 11/30/82
- Nationality: Indian
Timeline
Founder
Abhyuday Stores (Amazon)
01.2018 - Current
Regional Marketing Executive - Gujarat
Sansui Kelvinator Vertical (Videocon)
06.2016 - 07.2017
Regional Marketing Officer
HITACHI Home and Life Solutions
05.2012 - 05.2016
Department Manager
Future Retail Group
01.2010 - 04.2012
Assistant Sales Manager
IFB Appliances
03.2008 - 12.2009
Sales Executive
Timex Watches
02.2007 - 02.2008
Territory Sales Manager
Parle Products (Biscuits & Confectionery Division)
04.2006 - 01.2007
Post Graduate Diploma in Management - undefined
Pune Institute of Computer Technology & Management
Bachelors of Business Administration - undefined
Devi Ahilya University
Certificate in Digital Marketing & Martech -
IIT Roorkee
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