Jayeeta Sinha
Pricing Business Analyst
Bengaluru
Summary
I am a results-driven Pricing Analyst with 5 years of corporate experience, including nearly 3 years specializing in data analysis for pricing strategies and analytics. My expertise lies in utilizing Excel, SQL, and Power BI to drive profitability through data-driven insights. I have a strong track record of collaborating with stakeholders to optimize pricing models and enhance decision-making based on market trends and competitive analysis.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Pricing Analyst
Easyship
Bengaluru
11.2024 - Current
- Working with different stakeholders to clarify and conduct study to support pricing initiatives, adding precision to existing methodologies and developing key metrics and data to support pricing strategy and tactics
- Reduced courier negotiation times by 30% leading to faster pricing adjustments.
- Building reporting and visualizations that allows teams to monitor key KPIs and objectives
- Performing competitor research on similar services for specific locations and seasons and identify opportunities for pricing improvements
- Conducted regular price reviews, maintaining up-to-date knowledge of industry trends and competitor activities.
Pricing Analyst (Merchandizing Strategy and Analytics)
Giant Eagle Inc
Bengaluru
05.2022 - 09.2024
- Conducted in-depth analysis of pricing data using SQL, Excel, and Power BI to identify trends, patterns, and opportunities for optimization
- Developed and maintained pricing models to support strategic decision-making
- Developed and investigated pricing data analysis framework with SQL, Excel and Power BI
- Developed project plans, including defining scope, objectives, deliverables, and timelines
- Gathered data on competitors, industry trends, and market conditions to provide actionable insights
- Staying informed about new technologies and methodologies in competitive intelligence
- Implemented day-to-day revenue planning & execution for multiple categories using Excel and Power BI
- Identified key opportunities to maximize revenue & growth
- Identified process improvements to streamline data collection and analysis using SQL and Google Sheets for ad-hoc requests
- Designed several dashboards improving decision timelines by 50% for stakeholders.
- Addressed pricing issues through root cause analysis (RCA) and impact calculations on retail prices and cost margins using Excel and SQL
- Monitored progress, identified process gaps and bottlenecks and conducted complex analysis to identify and remediate data quality using Excel and Power BI
- Provided standardization, best-practice recommendations, templates, and training to different SMEs in category evaluation using Excel, Google Sheets, and Power BI
Data Operator
Advantage
Silchar
08.2018 - 02.2020
- Managed and maintained accurate records of data entries, ensuring data integrity and consistency
- Monitored and processed incoming requests for updates or changes to customer records, ensuring timely and accurate data updates
Education
MBA - Business Analytics and Digital Business Management
Praxis Business School
Kolkata 04.2020 - 04.2022
MSc - Computer Science
Assam University Silchar
Silchar 05.2016 - 07.2018
Skills
- SQL
- Power BI
- Tableau
- Data visualization
- Analytical Problem Solving
- Data Analysis
- Revenue Analysis
- Dunnhumby
- Microsoft Excel
- Pricing strategy
- Cost analysis
- Competitive analysis
- Pricing strategies
- Pricing tool development
- Price optimization
Certification
Advanced MS Excel
Timeline
Pricing Analyst
Easyship
11.2024 - Current
Pricing Analyst (Merchandizing Strategy and Analytics)
Giant Eagle Inc
05.2022 - 09.2024
MBA - Business Analytics and Digital Business Management
Praxis Business School
04.2020 - 04.2022
Data Operator
Advantage
08.2018 - 02.2020
MSc - Computer Science
Assam University Silchar
05.2016 - 07.2018
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