Executed comprehensive market research for Zomato, analyzing the market landscape, competitors, and ratings/review systems to identify areas of improvement.
Provided actionable insights into enhancing the ratings and review system, leading to a 5% increase in overall customer reviews and ratings. Outlined key product outcomes to focus on, ensuring alignment with business objectives and supporting continuous process optimization.
Analyzed performance metrics and monitored customer behavior to develop data-driven solutions that improved platform engagement.
Lead Designer
Knowmerit
Mumbai
02.2023 - 11.2023
Company Overview: an EdTech startup
Led the design initiative for KnowMerit, an EdTech startup, by ideating a high-impact website focused on delivering an elite UX.
Introduced a 3D AI chatbot character that resulted in a 25% increase in audience interactions and conversions within weeks, demonstrating the impact of enhanced UX.
Implemented refined micro-interactions, optimized UX copy, and improved navigation to provide an intuitive and delightful user experience.
Utilized analytical insights to enhance user engagement, fostering seamless interaction between users and the platform.
An EdTech startup
Cofounder and Manager
Jaey
Mumbai
10.2023 - 11.2024
Led end-to-end projects in a startup environment, offering comprehensive design services including brand design, logo design, UX design, web design, and app design to drive business growth to achieve goals, by also utilising the data.
Managed client relationships by providing tailored design services that aligned with business objectives, ensuring client satisfaction and fostering long-term partnerships. Leveraged strong project management and product management skills to meet and exceed client expectations within specified timelines.
Demonstrated business acumen by aligning services with sales, marketing and growth objectives, contributing to the achievement of revenue targets and business growth.